Experience

Playgroup NSW
• Australia
• Non-profit Organizations
• 1 - 100 Employee
• Board Member

  • Dec 2020 - Present


Waverley Municipal Council

• Councillor - Lawson Ward (Liberal)

  • Sep 2012 - Present

  Achievements: - Encouraged improved waste education - Member of the Parking Review where I was able to successfully advocate for a reduction in meter costs in Bronte Beach and less metered hours in Bondi Junction. Also negotiated for reduction of 1/2 hour areas - Successfully advocated for Council investment in Public Art. New art works being installed from 2016 - Continued to fight against over development in Waverley Former Chair of the following Community Committees: - Public Art Committee - Community Safety Committee - Access Committee I believe that community committees should be just that and during my time at Waverley Council I reinvented these committees with new terms of reference, policies and guidelines that ensure that community members within the committees are able to contribute in a meaningful way. My goal is to make Waverley more beautiful, nicer to live in and get around. This means reducing the rubbish left on our streets, planting more trees and improving design in public infrastructure.



Activise

• Business Consulting and Services
• 1 - 100 Employee

• Principal Business Consultant

  • Sep 2009 - Present

  Activise offers management level assistance to small and medium businesses to Start, Grow and Revive. We are uniquely positioned to provide your business with independent focused advice specific to your businesses needs. Complete business advice that incorporates the big picture with emphasis on brand development, sales and marketing and the use of enterprise management systems that enable companies to become swifter, nimbler and smarter. We specialise in using cloud based technology, harnessing e-commerce and social media and being at the forefront of the constantly changing business landscape.



Buckle Belts & Accessories

• Türkiye
• Mining

• Director & General Manager

  • May 2006 - Nov 2008

  Buckle is an 86 year old family-owned company supplying leather goods and fashion accessories to Australia and New Zealand. The company manufactures leather belts in their factory in Sydney's inner west. My role specifically involved the development and implementation of company strategy of moving from being production-based to market-oriented. In control of product development and sales and marketing, I have achieved the following in this role: - Development of new products and brand extensions both manufactured locally and sourced off-shore - Redesign and repositioning of Buckle brand & Company identity including catalogue, website, packaging and point of sale. - Strategic sourcing of finished and raw materials to maximise opportunities, flexibility and ensure continued ability to manufacture in Australia. - Management of sales teaming Australia and New Zealand. - Management of key accounts Myer, David Jones and private label including negotiation of trading agreements and advertising subsidy.



Leather & Accessories - A.Royale & Co

• Business Manager

  • Aug 2005 - May 2006

  A. Royale specialises in PVC & Leather wallets & belts exclusively branded for the discount retailers. They vendor manage the inventory and the merchandising on behalf of the various buyers at K Mart, Big W, Target & Harris Scarfe. In my role at A. Royale, I was responsible for General Management of the Leather & Accessories business, Account Management and Product Development of women's & men's wallets, men's, women's & kids belts on a seasonal basis. A. Royale specialises in PVC & Leather wallets & belts exclusively branded for the discount retailers. They vendor manage the inventory and the merchandising on behalf of the various buyers at K Mart, Big W, Target & Harris Scarfe. In my role at A. Royale, I was responsible for General Management of the Leather & Accessories business, Account Management and Product Development of women's & men's wallets, men's, women's & kids belts on a seasonal basis.



Primex Products Pty Ltd

• Assistant General Manager

  • Mar 2004 - Oct 2004

  Primex Products is a privately owned importing & distribution company with an emphasis on price-pointed fashion home accessories and gift items. The company has been established in the market for over 12 years and supplies more than 2,000 companies in Australia and NZ employing more then 15 staff. Responsible for developing and sourcing new product ranges Management of key accounts: Myer, David Jones, Freedom, Spotlight, Barbeque's Galore & Ezibuy. Liaising with buyers to develop own-brand packaged exclusive ranges.Assisting the General Manager in the company's budget and strategy development.Reporting monthly to the Board of Directors on company forecasts and progress.Developing and implementing marketing campaigns. Sales Management of the NZ territory

• National Sales Manager

  • Jun 2000 - Mar 2004

  Responsible for overall company sales.Management, recruitment and monitoring of 10 sales agents and 3 company sales representatives.Formulating and monitoring sales targets. Training, coordinating and motivating sales and office staff.Providing information, point of sale material, support and internal marketing. Responsible for the initiation and development of the New Zealand sales territory, eventually recruiting 3 sales agents significantly increasing company turnover.Event management - Design, set up and presentation of new ranges at six trade fairs per annum throughout Australia & NZ.Development and implementation of media marketing campaigns.Key account management of 20+ multi-store and independent retailers in Australia and New Zealand including Spotlight, House, Everyday Living, Peter's of Kensington, John Danks, Seaweed & Sand, Gowings, Australian Geographic, Mitre 10 and Amway. Monitoring catalog sales, delivery dates, presentation meetings and building professional relationships.Attending trade fairs in Hong Kong & China sourcing and developing new products. Providing assistance to the General Manager in product selection and rangingOverseeing the daily running of the company in the absence of the General Manager.



David Jones

• Australia
• Retail
• 700 & Above Employee

• Assistant Buyer

  • Oct 1999 - Jun 2000

  Reviewing and streamlining basic stock books ensuring maximum shelf profitability as well as complete product category ranging. Maintaining communication with suppliers regarding the selection and deletion of products from basic stock. Assisting the buyer in advertising product selection, negotiation with suppliers for advertising subsidy and managing deadlines. Assisting the buyer in meetings with suppliers and product selection for basic stock and special event indents. Order entry and follow up of delivery dates. Reporting and analysis of sell thru's and re-order recommendations for indent and basic stock. Implementing the roll-out of GST for the department by re-pricing the sku's and managing the transition. Meeting company deadlines and exceeding the agreed objectives of my job description.