Experience

Trademaster

• Brazil
• Financial Services
• 100 - 200 Employee

• Senior Sales Director

  • May 2022 - Present

  Responsible for Farming and Hunter sales Unities ; .

• Diretor Comercial - BU Farmer

  • Jun 2021 - Jul 2022

  Responsável por todo o negocio comercial: Indústrias , Distribuidores e E-Commerce B2B .

• Sales Director - Consumer & Retail Business Unit

  • Aug 2018 - Jun 2021

  Reporting to the CEO, I´m in charge of the B2B Consumer & Retail Business Unit. Responsible for prospecting a negotiation with the main FMCG Companies in Brazil.Responsible for introducing a new business in Brazil, offering an array of credit services, POS system, and Risk Management focused on Retail, E-commerce & Marketplaces, Distributors, and Wholesalers.Responsible for a U$ 2,0 billion annual budget.



Marisol SA

• Brazil
• Textile Manufacturing
• 700 & Above Employee

• Sales Director - Retail, Franchise & E-commerce

  • Jan 2017 - May 2018

  Responsible for the franchising operations , export sales , and e-commerce , managing 50% of the company business , Responsible for the management of the franchising chain In Brazil and Latin America ( Paraguay , Bolivia , Uruguai e Ecuador ), Africa, and Central America, with Lilica Ripilica , Tigor T. Tigre , Marisol and Mineral Kids brands. Responsible for implement a sales productive e profitable model, expand the franchising chain , develop a new channel for export sales. Implement and development of new model for franchising chain and increase sales through the e-commerce channel . Show less



Cia. Hering

• Brazil
• Retail
• 700 & Above Employee

• Head of Sales - Retail

  • Jun 2015 - Dec 2016

  Responsible for the retail business unit sales management in the multi-market division managing 50% of the company business, with R$ 1Billions in gross sales per year. Direct retail expansion, serving 10.000 customers, managing the sales of Hering, Puc, Hering Kids, Hering for You, and Dzarm brands, increasing volume, and the mix of products per client sold. Responsible for a sales team with 6 Regional Sales Managers, 13 Supervisors, and 200 Sales Reps, serving fashion & apparel multi-brands stores, exclusive stores, and Wholesalers. Responsible sales productive model implementation and development of new sales scorecard. Show less



Bunge

• United States
• Food Production
• 700 & Above Employee

• National Commercial Manager - Retail

  • Jan 2012 - Mar 2015

  Responsible for retail sales management in the Consumer Division (Margarines, Soy oils, Tomatoes, Wheat Milling, Olive Oils, Special Oils, and Mayonnaise). Managing 25% of the Consumer Business, with R$ 1,5 Billion in gross sales per year. Direct retail expansion, serving 25.000 customers, with 5,5% annual sales growth, increasing volume, and the mix of products per client sold. Defined a new go-to-market model, new sales routines, and a successful sales model.Responsible for a sales team with 9 Regional Sales Managers, 24 Supervisors, and 120 Sales Reps, serving regional retail chains, distributors, wholesalers. Responsible for sales excellence methodology implementation and Sales Scorecard. Show less

• Sales Turnaround Manager

  • Jan 2010 - Dec 2011

  Responsible for the Food & Ingredients strategic projects portfolio, working in Sales Effectiveness, Pricing, Marketing, Supply Chain, and Operations areas. Responsible for reviewing the Go To Market Model (B2B & B2C), improving the sales service level, focused on specialization, accounting, and routine management. Resized the sales team (750 sales reps, 75 Sales Managers, and 5 Directors. Responsible for the plan to increase sales frequency, customer coverage, new sales channels development ( Distributors and Call Center ) generating an additional $40 million (GS) in two years. Responsible for developing a Sales, Logistic and Operations Excellence Program, establishing main KPI's and the activities standardization. Responsible for the New Pricing model, with a scientific approach, defining pricing rules, channel politics, and the sales investment level. Responsible to develop and implement a huge sales team assessment andtraining Program. Show less

• National Trade Marketing Manager

  • Sep 2008 - Jan 2010

• Sales Operation Manager

  • Sep 2007 - Aug 2008

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• Sales Channel Development Manager

  • Jul 2006 - Aug 2007



Spectrum Brands, Inc

• United States
• Manufacturing
• 700 & Above Employee

• National Trade Marketing Manager - Brasil

  • Apr 2005 - Jul 2006



The HEINEKEN Company

• Netherlands
• Food and Beverage Services
• 700 & Above Employee

• Comercial Manager - São Paulo

  • Oct 2003 - Apr 2005

• National Trade Marketing Manager

  • Oct 2002 - Sep 2003



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Trade Marketing Coordinator

  • Mar 2000 - Oct 2002



Ambev

• Brazil
• Food and Beverage Services
• 700 & Above Employee

• Trade Marketing Coordinator

  • Jan 1998 - Mar 2000

• Marketing Analist

  • May 1996 - Dec 1997