Experience

American Society of Farm Managers & Rural Appraisers

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Membership, Marketing & Communications Director

  • Jul 2019 - Present

  • Instituted SMART goals leading to all-time highs in Foundation fundraising and membership growth • Overhauled and simplified sponsorship structure for 10% increase in revenue with smaller LOE • Championed and navigated move to online events via Zoom during COVID pandemic • Identified improved processes and reporting from within organization’s Association Anywhere AMS • Managed staff of full-time, part-time and contract workers to maximize flexibility and versatility • Updated and optimized website and content to boost organic traffic by 35% year-over-year • Utilized segmentation and A/B testing to boost eNewsletter open rates by 17% and CTR by 125% • Oversaw multiple association committees, including influencing volunteers from more than 30 chapters • Created new line item budget for department that uncovered efficiencies and improved accurate projections



Fastaff Travel Nursing

• United States
• Staffing and Recruiting
• 400 - 500 Employee

• Senior Marketing Engagement Manager

  • Apr 2016 - Jun 2019

  • Responsible for supply-side digital media budget of more than $700k/year • Optimized buying mix to improve CPA by over 30%, saving the company more than $200k in first year • Utilized ad copy and landing page testing, geotargeting, and more to improve Google AdWords CPLs • Conceived and executed strategic and tactical SEO initiatives to solidify SERP on key industry terms • Created multiple reporting dashboards used by the department to track and verify results and spend • Connected down-funnel results to lead generation in order to shed light on previously unknown ROI • Designed and executed single- and multi-step email campaigns using marketing automation tool, Eloqua • SME on website maintenance using CMS (Drupal), Google Analytics, and SEO tools Ahrefs and KWFinder • Managed department coordinators in social media efforts, including Facebook, Instagram, and Twitter. • Implemented new cross-departmental CRM operational processes for sales, payroll, AR and recruiting teams



USA Hockey

• United States
• Spectator Sports
• 500 - 600 Employee

• Manager, Marketing

  • Jan 2012 - Apr 2016

  • Strategically implemented membership engagement campaigns (newsletters, PR emails and direct mailings)• Managed company’s most demanding partners’ sponsorship agreements worth more than $500k/year• Point of contact for clients such as Toyota and Liberty Mutual, and agencies including Saatchi & Saatchi

• Manager, Communications

  • Jul 2009 - Jan 2012

  • Wrote and distributed press releases, and boosted web traffic with unique written, video and photo content• Facilitated press conferences and media interviews in conjunction with internationally televised events



Grand Rapids Rampage

• Director, Media & Community Relations

  • Jul 2006 - May 2009

  • Initiated community relations initiatives such as team’s first-ever inner city after-school program • Sole content provider, editor and creative manager of team website and gameday program, RamPAGES • Initiated community relations initiatives such as team’s first-ever inner city after-school program • Sole content provider, editor and creative manager of team website and gameday program, RamPAGES



USA Hockey

• United States
• Spectator Sports
• 500 - 600 Employee

• Brian Fishman Intern

  • Jul 2005 - Jun 2006

  One-year internship in the media and public relations department. One-year internship in the media and public relations department.