Experience

Business Acceleration for Young Entrepreneurs in Africa (BAYE Africa)

• Kenya
• Professional Training and Coaching
• 1 - 100 Employee

• Sales and Marketing Management Trainer

  • Jun 2023 - Present

  Market place intelligence based trainings and coaching with focus on brand, sales and market optimisation. Market place intelligence based trainings and coaching with focus on brand, sales and market optimisation.


ECOL MARKETING
• Costa Rica
• Advertising Services
• Managing Director

  • Sep 2022 - Present


Sweetnut Butter Kenya Limited

• Kenya
• Food and Beverage Services
• 1 - 100 Employee

• Director

  • Jun 2020 - Present

  INTRO: Sweetnut Butter Kenya is a registered company with interests in production, processing and sales of peanut butter, natural honey and distilled bottled water in the Western Kenya Region. We are headquartered in Nyamasaria, Kisumu Kenya. Some of my core achievements include:  I have formalized the Sales operations of Sweetnut Butter Kenya, Nyanza region. I have set up the policies and operational protocols including sales and marketing plans and models, to enhance brand awareness in the counties of operations namely Kakamega, Bungoma, Kisumu and Siaya, Nakuru, Kisii and Eldoret. Some of my achievements in this position include: I have successfully increased the sales velocity from 500 jars to currently 6000 jars representing a 1200% rise in sales velocity. I have also initiated market place partnership with domestic chain stores to increase brand availability and accessibility thus generate more revenue for the business. I have successfully created a sales and productivity monitoring dashboard for coalescing data thus easy analysis and projection of sales and market trends. I have successfully recruited sales teams in Kisumu and Siaya counties thus an increased sales turnover.  I have initiated a reverse sales methodology whereby sales team reports are structured to offer market place solutions and success of both our products and competitor products uptake and preferences analysis so as to inform managerial decisions on expansion and marketing campaign budgets. Successfully geo-mapped the region with areas of potential high yield clients to help channel funds and sales and marketing campaigns more appropriately. successfully written the in-house sales training template with a focus on the current and future consumption patterns as well as competitor’s actions and reactions to market trends. Show less

• Chief Executive Officer

  • Oct 2019 - Jun 2020

  1. Manage and coordinate the enterprise growth and expansion. 2. Overseeing of policies formation and government policies compliance. 3. Build up, review and restructuring of the enterprise operations model to cope with competition and cut a niche in the market.4. Manage organization's funds and ensuring business sustainability and growth.5. Sales and operations teams formulation, monitoring and evaluation, development and management to enhance and ensure profitability in the business. Show less



Taffuta App

• Technology, Information and Internet

• Country Sales Manager

  • Aug 2019 - Oct 2019

  Intro: Taffuta Marketing Company is an information technology-based Software as a Service provider in sales, marketing and branding through in-app information network access system. It seeks to link the end user and the service or goods producers so as to minimize information asymmetry and increase profitability through enhanced brand awareness. As the pioneer Sales and Marketing Strategist for Taffuta App in Kenya, I was tasked with designing, implementing and evaluation of both the job descriptions for all the departments (except the CEO) and coordination of sales and marketing activities in the country across four counties of Kisumu, Nakuru, Nairobi and Kakamega. Below are some of my key roles in the capacity:  Developing operation plan for the company.  Implement Brand strategies devise such as advertising and promotional plans and I was involved in product positioning and global brand marketing development.  Staff Recruitment, training and mentor ship through overseeing the hiring and training of staff in the country, creation and review of the sales and marketing training manual, pitch deck and feedback analysis on the marketing strategies employed by the sales and marketing team. As the SMS, my achievements include:  I designed and implemented the job descriptions for the different departments and teams within the organization and trained the initial team leads on the departmental values.  Successfully recruited, trained and commissioned the first in house sales and marketing team and led it to revenue generation.  I set up measurable metrics and revenue generation methodology with client centric approach to enhance client retention capacity of the business model.  I created B2B market linkages and designed the base template in both the training and marketing departments as well as developed the company sales pitch.  I initiated countrywide talent search and marketing scheme and chain marketing through hybrid MEDDIC-ANUM framework model. Show less

• Chief Of Operations

  • Oct 2018 - May 2019

  Building a business idea into real life business Building a business idea into real life business



SolarNow BV

• Netherlands
• Renewable Energy Power Generation
• 100 - 200 Employee

• Branch Manager

  • Feb 2018 - Aug 2018

  Formulation of region based Branch Economic Strategies, business development plan and general oversight of branch operations and financial management.Business acquisition and retention through B2B and B2P modes.Market place Sales intelligence gathering and income flow patterns to establish and forecast categories of population with a higher propensity to purchase at different points in time of the year.Mentoring and scouting of sales teams to enhance brand visibility and viability through chain marketing.Reconciliation of branch financial and operations.Market place data collection and analysis to predict future trends and set appropriate strategies for sales team.Formulate localized branch policies effective for Kakamega County Branch in line with the local economical climate, in line with the Solarnow Services (K) Ltd country policies and strategies. Show less

• Client Service Officer

  • Oct 2017 - Feb 2018

  Business acquisition and retention through B2B and B2P modes.Market place Sales intelligence gathering and income flow patterns to establish and forecast categories of population with a higher propensity to purchase at different points in time of the year.Mentoring and scouting of sales teams to enhance brand visibility and viability through chain marketing.