Experience

PureLife Technologies

• United Kingdom
• Technology, Information and Media
• 1 - 100 Employee

• Travel Writer & Content Creation

  • Oct 2022 - Present

  · Creating and editing original content (e.g., articles, social media posts, press). · Conducting research to formulate ideas and support writing. · Editing and proofreading fellow content and company documents as needed. · Collaborate with designers, and other professionals on projects. · Source images and other content. · Creating and editing original content (e.g., articles, social media posts, press). · Conducting research to formulate ideas and support writing. · Editing and proofreading fellow content and company documents as needed. · Collaborate with designers, and other professionals on projects. · Source images and other content.



SOMS Digital

• South Africa
• Advertising Services
• 1 - 100 Employee

• Senior Copywriter

  • Jan 2020 - Sep 2022

  · Developed and managed brand voices for 20+ major clients. · Boosted consumer awareness scores by 14%, grew market share by 2% increased sales by 3%. · Skyrocketed client Facebook follower base by 1.3 million the Twitter follower base by 650 000. · Developed and managed brand voices for 20+ major clients. · Boosted consumer awareness scores by 14%, grew market share by 2% increased sales by 3%. · Skyrocketed client Facebook follower base by 1.3 million the Twitter follower base by 650 000.



University of Pretoria/Universiteit van Pretoria

• South Africa
• Higher Education
• 700 & Above Employee

• Assistant Lecturer

  • Jan 2019 - Dec 2019

  · Preparing and presenting theory and practical lectures. · Held consultations for over 400 first-, second- and third-year students. · Created, marked and recorded assessments (assignments, tests, and exams). · Created, edited and distributed digital academic content. · Preparing and presenting theory and practical lectures. · Held consultations for over 400 first-, second- and third-year students. · Created, marked and recorded assessments (assignments, tests, and exams). · Created, edited and distributed digital academic content.



SOMS Digital

• South Africa
• Advertising Services
• 1 - 100 Employee

• Copywriter (Remote)

  • Feb 2015 - Jan 2019

  · Overseeing all aspects of landing page creation.· Boosted the average landing page conversions for clients by 25% in 6 months.· Created copy for assigned platforms and service brands –e.g., articles, emails, press· Created automated email campaigns sent to segments of 1.5 million + users. · Boosted client SEO traffic from 1 to 8 million users in 48 months.

• Copyeditor

  • Dec 2013 - Jan 2015

  · Proofread materials for spelling, grammar, consistency, and brand voice.· Review and occasionally rewrite internal documents.