Experience

NOVA Property Investment Co. Ltd

• China
• Real Estate
• 1 - 100 Employee

• Manager Marketing

  • Jun 2016 - Present

  * 基于公司的商业发展策略，配合制定年度品牌市场推广方案，合理规划预算。 Develop appropriate yearly marketing plan and budget plan to support business growth. * 组织策划品牌活动，拓展整合渠道资源，了解细分市场的偏好，提高品牌在细分市场的知名度，忠诚度。如：新项目的媒体参观日；在安福路举办的“夏末酒集“啤酒节；“周末市集”；与BYMBS联名的“百人瑜伽“；与AnKoRau联名夜跑；参与mini合作全球首个品牌公寓项目miniLIVING媒体日；与野兽派联名的公寓体验空间等品牌活动。 Organize and execute campaigns enhance brand awareness and loyalty. Eg, media tours during opening of new projects, beer festival @Anfu Road; weekend collective market issues; yoga day of one hundred person collaborated with BYMB; night run collaborated with AnKoRau; miniLIVING media day; experience “BEASTS Room” collaborated with BEASTs and etc. * 针对B端客户与C端客户的系列答谢活动策划与执行。如： 中介客户答谢会；租客年会等主题活动；配合中外节日的租客活动等，以此助力运营团队营造生动活跃的社区生活氛围，在维护现有租客关系的基础上，提升体验度与客户满意度。 Hold events for key accounts and tenants, including agency annaual appreciation party, property tenants activities, to develop cooperation opportunities and guest satisfactions. * 维护良好的媒体关系，保持更新主流媒体趋势。主导品牌自媒体平台搭建以及内容推送计划的执行，以建立符合品牌标准的自媒体公众形象，并配合市场动向定制相关系列内容以参与实时话题引起市场共鸣，从而收获一定的平台粉丝互动率。管理品牌广告在合理预算范围内制定投放计划，追踪分析线上线下投放数据报告，以正确定位客群筛选合适的媒体渠道，提升转换率。 Keep close connections with both online and offline medias, to ensure the marketing stratergy is feasable and effective according to the key market trend. * 主导更新品牌VI标准；指导团队制作项目宣传资料，品牌形象物料，如：项目样板房照片的拍摄，VR拍摄，销售资料的设计，运营物料设计，活动相关视觉物料的制作与设计，礼品开发等对设计及质量统筹管理，确保每个出品符合品牌标准，保持品牌调性与对外形象统一。 Establish a stylish brand image over online media platforms by developping contents, marketing campaign and activities. By maintaining a proactive interactions with followers, as well as analysing the data of traffice and interactions , to seek for higher conversion rates and aprecise market positioning. * 参与新项目的开业筹备工作，与各职能部门沟通制定开业预算以及筹备期间的品牌市场工作计划，根据工程进度时间节点严格把控每一个环节的市场部工作。如：参与新项目的室内外建筑标示标牌设计建议与方案审核；公寓样板间以及公共空间的软装布置指导与SOP建立。 Work closely with pre-opening team, to make sure the marketing plan being executed on schedure, including property signages, logos, collecturals, room deoration plan and etc. Show less



ONYX Hospitality Group

• Thailand
• Hospitality
• 200 - 300 Employee

• Assistant Manager Marketing

  • Feb 2011 - Jun 2016

  ● 样板房及宣传照片拍摄前期准备及质量监管 Arrange and conduct properties’ mock up room photo shooting. ● 指导设计师制作品牌宣传物料并负责质量把控 Direct brand materials design, production and quality control. ● 策划组织销售市场活动来配合销售促销策略 Organize sales and marketing events and promotion campaigns. ● 与媒体及不同品牌接洽开展互利合作计划，促进品牌推广 Implement mutual beneficial cooperation with both media and merchants to enhance brand awareness. ● 品牌物料印刷及生产品质把控 Monitor and quality control brand materials printing and producing. ● 更新公司品牌手册，同时确保每个与品牌有关的项目符合品牌服务标准及视觉标准 Update brand guideline and make sure everything follows brand service guideline and VI standard. ● 协助市场销售总监制定及实施市场销售部年度计划。 Assist sales and marketing director develop and implement yearly sales and marketing plan. ● 与媒体及PR公司保持良好关系，经常更新公司业务及发展状态，以帮助公司形象获得更多曝光机会。衡量媒体投放回报率，确保在有限的预算内得到媒体曝光最大化。 Maintain good communications and positive relation with media and PR agency to ensure awareness of our product and provides regular updates. Evaluate media ROI to ensure maximize the brand exposure with limited budget. Show less