Ana Carolina Dias
Business Researcher Assistant at Niagara College Research & Innovation- Claim this Profile
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English Professional working proficiency
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Bio
Karina Megumi Yosida
Do you know someone whom everybody stops to listen to? That's Carol Dias. We've worked together at Bluefields and her marketing and leadership skills are just above and beyond. She inspires the whole team to be analytical, positive and productive. I consider myself lucky to have learned from Carol. If you’re looking for an exceptional manager who can help your team achieve the best results, look no further.
Isabelle Miranda
Carol foi a gestora mais amorosa que já tive. Me ensinou muitas coisas e me fez ser uma profissional melhor. Ela acrescenta muito em todas as pessoas ao seu redor. Foi um grande prazer trabalhar com ela.
Karina Megumi Yosida
Do you know someone whom everybody stops to listen to? That's Carol Dias. We've worked together at Bluefields and her marketing and leadership skills are just above and beyond. She inspires the whole team to be analytical, positive and productive. I consider myself lucky to have learned from Carol. If you’re looking for an exceptional manager who can help your team achieve the best results, look no further.
Isabelle Miranda
Carol foi a gestora mais amorosa que já tive. Me ensinou muitas coisas e me fez ser uma profissional melhor. Ela acrescenta muito em todas as pessoas ao seu redor. Foi um grande prazer trabalhar com ela.
Karina Megumi Yosida
Do you know someone whom everybody stops to listen to? That's Carol Dias. We've worked together at Bluefields and her marketing and leadership skills are just above and beyond. She inspires the whole team to be analytical, positive and productive. I consider myself lucky to have learned from Carol. If you’re looking for an exceptional manager who can help your team achieve the best results, look no further.
Isabelle Miranda
Carol foi a gestora mais amorosa que já tive. Me ensinou muitas coisas e me fez ser uma profissional melhor. Ela acrescenta muito em todas as pessoas ao seu redor. Foi um grande prazer trabalhar com ela.
Karina Megumi Yosida
Do you know someone whom everybody stops to listen to? That's Carol Dias. We've worked together at Bluefields and her marketing and leadership skills are just above and beyond. She inspires the whole team to be analytical, positive and productive. I consider myself lucky to have learned from Carol. If you’re looking for an exceptional manager who can help your team achieve the best results, look no further.
Isabelle Miranda
Carol foi a gestora mais amorosa que já tive. Me ensinou muitas coisas e me fez ser uma profissional melhor. Ela acrescenta muito em todas as pessoas ao seu redor. Foi um grande prazer trabalhar com ela.
Credentials
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Social Marketing Certification
HootsuiteOct, 2022- Sep, 2024 -
Hootsuite Platform Certification
HootsuiteSep, 2022- Sep, 2024 -
Conducting Usability Testing
Interaction Design Foundation (IxDF)Mar, 2022- Sep, 2024 -
UX Management: Strategy and Tactics
Interaction Design Foundation (IxDF)Sep, 2021- Sep, 2024 -
Design Thinking: Implementing the Process
LinkedInApr, 2021- Sep, 2024 -
Design Thinking: Understanding the Process
LinkedInApr, 2021- Sep, 2024 -
Learning Design Thinking: Lead Change in Your Organization
LinkedInApr, 2021- Sep, 2024 -
Membership Certificate
The Interaction Design FoundationApr, 2021- Sep, 2024 -
UX Writing
Aldeia.ccApr, 2021- Sep, 2024
Experience
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Niagara College Research & Innovation
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Canada
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Research Services
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1 - 100 Employee
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Business Researcher Assistant
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Mar 2022 - Present
This role is to work with a variety of research projects that serve small and medium-sized businesses to solve real-world problems related to marketing and promotion.Projects can include:- Plan promotions- Market research- Marketing plan- Target Market Identification- Competitive analysis- Integrated Marketing CommunicationThe primary responsibilities of this position are:- Meeting regularly and working directly with Research Project Manager, Research Leaders and Industry Partners.- Collecting, organizing and maintaining organized reports of tasks completed- Preparing and disseminating findings in the form of reports, presentations, meetings and events
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Bluefields Aceleradora
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Brazil
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Venture Capital and Private Equity Principals
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1 - 100 Employee
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Startup Mentor
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Nov 2021 - Present
Bluefields accelerates innovative ideas to transform lives through entrepreneurship through validation, acceleration and open innovation programs. Focusing on bio digital innovations (health-techs, food-techs and agri-techs), Bluefields has accelerated +200 startups since 2016 and is currently among the top 10 accelerators in Brazil (Startup Awards). Bluefields is part of a global network of accelerators present in +10 developing countries who dream of changing their countries through a generation of purposeful entrepreneurs who generate high-quality jobs and signal integrity, love and justice in the market.The Startup Mentor's role consists in guiding and directing entrepreneurs in Sparks (validation program). Mentoring sessions in Marketing, Growth Hacking and Branding.
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Head of Growth & Branding
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Aug 2021 - Feb 2022
Bluefields Aceleradora delivers programs designed to entrepreneurs from ideating to scaling stages. - Strategizing and designing roadmaps to support product vision and value to the business.- Leading and managing talented teams to plan and implement project tasks following strict deadlines.- Use of agile methodologies to test, evaluate and improve results.- Working in collaboration with a team to create sales funnel strategies and apply A/B tests.- Evaluating weekly and monthly performance statistics and using data to inform future strategies.- Overseeing the preparation of marketing copy, images, videos, emails and other marketing efforts.- Conceptualizing brand identity and developing unique accompanying graphic style and tone for use in communications.- Planning, implementing and tracking sales and marketing strategies to promote brand products.- Recommending, implementing, and coordinating innovative marketing and communication initiatives.
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Webliv By Conrado Adolpho
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Brazil
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Advertising Services
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1 - 100 Employee
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Head of Marketing
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Jul 2013 - Dec 2020
Webliv delivers Marketing & Sales Education for small and medium businesses.- Maintain ongoing communication with the sales team to facilitate understanding of ICPs and how to make sales using a proper persuasion strategy.- Training, engaging, and developing talented teams.- Management of multidisciplinary teams, such as Traffic, Content Marketing, Copywriting, and Design.- Organizing processes and developing a structure to facilitate team performance.- Identifying and analyzing critical success indicators such as CAC, CPL, Conversion Rate, ROI, ROAS, LTV, always ready to adapt to strategies when necessary.- Conducting A/B Tests using metrics to track performance and scale potential sales funnel.- Building and monitoring ICP, constantly identifying customers' pains and needs, focusing on delivering continuous value.
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Communication Expert
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Jan 2011 - Dec 2013
Development and implementation of communication strategies for retail, creation of visual merchandising projects, training of sales teams among other activities focused on the expansion and consolidation of the brand with the final consumer through the point of sale. Development and implementation of communication strategies for retail, creation of visual merchandising projects, training of sales teams among other activities focused on the expansion and consolidation of the brand with the final consumer through the point of sale.
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GRUPO TECNOL
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Manufacturing
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1 - 100 Employee
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Senior Marketing Analyst
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Jan 2008 - Dec 2010
Support in the development and implementation of a retail brand for the optical network (Óptica Iris), the visual merchandising project for performance in a retail network, training for the sales team, support in the development of advertising campaigns for own brand of eyeglasses. Support in the development and implementation of a retail brand for the optical network (Óptica Iris), the visual merchandising project for performance in a retail network, training for the sales team, support in the development of advertising campaigns for own brand of eyeglasses.
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Supermercados Caetano
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Brazil
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Retail Groceries
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1 - 100 Employee
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Marketing Communications Assistant
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Jan 2006 - Jan 2007
Assistance in the creation and production of retail communication materials: photographing merchandise, design of offer brochures, design of newspaper ads, among others. Assistance in the creation and production of retail communication materials: photographing merchandise, design of offer brochures, design of newspaper ads, among others.
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Education
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2022 - 2023
Niagara College
Diploma of Business, Sales and Marketing -
2002 - 2006
ESAMC
Bachelor's degree, Communication and Marketing -
2011 -
Faculdades Integradas Rio Branco
Master of Business Administration - MBA, Branding - Brand Management
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