Acacia Leroy
Head Of Trends at Culture Group Pte Ltd- Claim this Profile
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Indonesian Native or bilingual proficiency
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English Native or bilingual proficiency
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Chinese Limited working proficiency
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Korean Elementary proficiency
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French Elementary proficiency
Topline Score
Bio
David Tring
Acacia gave our APAC design team a great trend and consumer update through "teams" in 20019 (pre covid 19). Her market knowledge and ability to communicate directly with our designers through a virtual medium was first class!
Wilson Toh
I had the privilege of working closely with Acacia at TrendWatching. She possesses a great combination of having an insightful/analytical mind with a charismatic stage presence. Besides receiving excellent client feedback for her in-depth analysis of customer insights and trends, she has consistently captivated many attendees, from intimate workshops to major conferences, with her actionable storytelling approach. As a founding member of our APAC team, she has been an inspirational leader and dependable teammate who has often gone the extra mile to support our team and clients. With her willingness to take ownership for the toughest tasks while being a team player with loads of empathy, I know she will be an excellent contributor to the next team she joins.
David Tring
Acacia gave our APAC design team a great trend and consumer update through "teams" in 20019 (pre covid 19). Her market knowledge and ability to communicate directly with our designers through a virtual medium was first class!
Wilson Toh
I had the privilege of working closely with Acacia at TrendWatching. She possesses a great combination of having an insightful/analytical mind with a charismatic stage presence. Besides receiving excellent client feedback for her in-depth analysis of customer insights and trends, she has consistently captivated many attendees, from intimate workshops to major conferences, with her actionable storytelling approach. As a founding member of our APAC team, she has been an inspirational leader and dependable teammate who has often gone the extra mile to support our team and clients. With her willingness to take ownership for the toughest tasks while being a team player with loads of empathy, I know she will be an excellent contributor to the next team she joins.
David Tring
Acacia gave our APAC design team a great trend and consumer update through "teams" in 20019 (pre covid 19). Her market knowledge and ability to communicate directly with our designers through a virtual medium was first class!
Wilson Toh
I had the privilege of working closely with Acacia at TrendWatching. She possesses a great combination of having an insightful/analytical mind with a charismatic stage presence. Besides receiving excellent client feedback for her in-depth analysis of customer insights and trends, she has consistently captivated many attendees, from intimate workshops to major conferences, with her actionable storytelling approach. As a founding member of our APAC team, she has been an inspirational leader and dependable teammate who has often gone the extra mile to support our team and clients. With her willingness to take ownership for the toughest tasks while being a team player with loads of empathy, I know she will be an excellent contributor to the next team she joins.
David Tring
Acacia gave our APAC design team a great trend and consumer update through "teams" in 20019 (pre covid 19). Her market knowledge and ability to communicate directly with our designers through a virtual medium was first class!
Wilson Toh
I had the privilege of working closely with Acacia at TrendWatching. She possesses a great combination of having an insightful/analytical mind with a charismatic stage presence. Besides receiving excellent client feedback for her in-depth analysis of customer insights and trends, she has consistently captivated many attendees, from intimate workshops to major conferences, with her actionable storytelling approach. As a founding member of our APAC team, she has been an inspirational leader and dependable teammate who has often gone the extra mile to support our team and clients. With her willingness to take ownership for the toughest tasks while being a team player with loads of empathy, I know she will be an excellent contributor to the next team she joins.
Experience
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Culture Group Pte Ltd
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Singapore
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Entertainment Providers
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1 - 100 Employee
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Head Of Trends
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May 2022 - Present
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Deloitte
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Business Consulting and Services
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700 & Above Employee
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Innovation Design Lead, Deloitte SEA Greenhouse
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Nov 2020 - May 2022
I design, develop and facilitate Labs - specializing in Strategy, Innovation, and Sustainability - for Deloitte's clients across Southeast Asia, to help them navigate and solve complex business challenges. Greenhouse 'Labs' are 1-2 day specially curated workshop programs, designed to take clients out of business-as-usual and into an environment that promotes innovation and accelerates problem solving. Take a peek at the attached video below to see what makes a Greenhouse Lab different, and how the magic happens!
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TrendWatching
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Netherlands
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Market Research
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1 - 100 Employee
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Evangelist at Large
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May 2020 - Oct 2020
Adapting to COVID-19 restrictions, I focus on pivoting to virtual trend sessions to continue sharing Asian consumer insights, zooming in on the topic of key trends and innovation opportunities for a post-Corona world.
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Asia Head of Trends and Insights
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Apr 2017 - Apr 2020
I lead trend thinking in Asia. This involves researching and analysing emerging consumer trends, and publishing quarterly reports that identify blue-sky innovation opportunities for 550+ corporate clients and 138,000+ business professionals in 180+ countries.As a speaker on Asian consumer trends, I have delivered over 100 keynotes and workshops in 20 countries across four continents. I have also worked on tailored insights and innovation projects with executives from the world's leading brands - including Adidas, Coca Cola, Diageo, MasterCard and P&G - to turn trend insights into winning innovation ideas.
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Trend Strategist
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Oct 2014 - Mar 2017
I worked with a community of 50+ trend spotters across Asia to spot new consumer innovations and identify emerging consumer trends. I supported the regional content creation on Asian trends across TrendWatching's free and paid channels - spanning website, email newsletter, social media, podcast, webinar, live event, as well as our paid client portal.
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Ogilvy
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United States
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Advertising Services
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700 & Above Employee
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Project Management
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May 2012 - Jul 2012
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Education
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2010 - 2014
National University of Singapore
Bachelor of Business Administration (B.B.A.), Honours, Marketing -
2013 - 2013
Royal Holloway, University of London
Student Exchange Program, Marketing
Community
