Project Coordinator

• 2021 - Present

Student Research Assistant | Department of Innovation Management /R&D Intelligence Center

• Sep 2019 - Mar 2020

Support in the initiation of the R&D Intelligence Center which vision is to make data accessible for R&D in order to increase innovation productivity Support in the initiation of the R&D Intelligence Center which vision is to make data accessible for R&D in order to increase innovation productivity

Master Thesis Project

• 2020 - 2020

Against the backdrop of T-System's customer-centric strategic goals, the thesis analysed the situation from an outsider perspective to provide recommendations on developing end-to-end IoT solutions, ecosystems and management tools to foster customer-centricity. Against the backdrop of T-System's customer-centric strategic goals, the thesis analysed the situation from an outsider perspective to provide recommendations on developing end-to-end IoT solutions, ecosystems and management tools to foster customer-centricity.

Consultant | AixSense - SensUs 2019 RWTH Aachen Team

• 2019 - 2019

Inhouse Consultant For The RWTH Team• Conceived A Collaborative Innovation Ecosystem For The Go-to-market Strategy For A New Biosensor Developed By The Institute Of Materials In Electrical Engineering At RWTH Aachen• Implemented A Public Outreach Campaign That Fetched An Increase Of 120% in Votes For The RWTH Team Compared To Previous Years To Win The Public Inspiration Award• Produced VLOGS And Marketing Material Inhouse Consultant For The RWTH Team• Conceived A Collaborative Innovation Ecosystem For The Go-to-market Strategy For A New Biosensor Developed By The Institute Of Materials In Electrical Engineering At RWTH Aachen• Implemented A Public Outreach Campaign That Fetched An Increase Of 120% in Votes For The RWTH Team Compared To Previous Years To Win The Public Inspiration Award• Produced VLOGS And Marketing Material

Marketing Engineer - Email Deliverability

• May 2017 - Jul 2018

• Guiding Customers During Onboarding & Warmup Processes.• Monitoring IP Pool/domain Reputation • Execute The IP/Domain Warm-up Process Plan For New & Existing Accounts For Mailing.• Keeping Track Of Daily Mailings To Safeguard Server Farm Reputation • Analyze MTA Logs & Providing Proper Guidelines To Teammates To Promote Email Best Practices For Optimal Deliverability.• Understanding And Applying Industry Policies And Procedures Related To Email Deliverability Issues.• Cloud Computing And Hosting Administrator.

Digital Acquisition & Marketing Strategy Executive

• Sep 2016 - Jul 2018

• Employed A Pivot In Business Model To Bring In Additional Sales Revenues From A New Customer Segment. • Developed Holistic Paid Media Strategies And Launched Media Campaigns• Managed Digital Acquisition Channels Including Display Media, Programmatic Buying, Rtb, Affiliate Marketing, Seo, Sem, Email, Social Media And Mobile• Tracked And Analysed Vital Marketing Performance Metrics, Managed Custom Audience Segments, Evaluated Campaign Results, Optimised The User Journey Experience And Conversions To Ensure Media Plan Efficiency And Integrity. • Tested Innovative Communication Campaigns Via Videos And Dynamic Personalized Messaging To Boost Conversion Rates• Conducted Training Programs To MBA Students On Adwords And Google Analytics.