Abubakar Salifu Godmar - [CPCU][ARM][LCM][CIIG][MSC][BBA]

General Manager, Marketing and Business Development at Priority Insurance Company Limited
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Accra Region, Ghana, GH
Languages
  • English Full professional proficiency
  • Akan Professional working proficiency
  • Hausa Native or bilingual proficiency

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Credentials

  • Chartered Property Casualty Underwriter (CPCU)
    The Institutes
    Jun, 2022
    - Nov, 2024
  • Association in Risk Management
    The Institutes
    Dec, 2021
    - Nov, 2024
  • Applied Diploma and Advance Diploma in Insurance
    Ghana Insurance College
    Dec, 2012
    - Nov, 2024
  • Sales and Marketing Management
    London Center of Marketing
    Dec, 2009
    - Nov, 2024
  • CPCU in Good Standing
    The Institutes
    Feb, 2023
    - Nov, 2024

Experience

  • Priority Insurance Company Limited
    • Ghana
    • Insurance
    • 1 - 100 Employee
    • General Manager, Marketing and Business Development
      • Jan 2023 - Present

      Manage the Marketing Division budgets and forecasts. Lead the development of division/branch/business unit plans and proactively contribute to corporate strategic planning processes.

    • Chairman of the Educational Committee
      • May 2022 - Present

      Responsible for leading the Board and focusing it on strategic matters, overseeing the Group's business and setting high governance standards. I play a pivotal role in fostering the effectiveness of the Board and individual leaders, both inside and outside the board room.

    • Head of Marketing and Business Development
      • Nov 2018 - Present

      • Supervises all 10 main branches, 5 linked offices, 42 agency offices, Corporate/broker department and retail and agency departments.•Initiating a Marketing Strategy that embraces all aspect of Digital, Social and in house Public Relation to drive in coming leads to the business•Supervise Marketing / Operations of all branches of the Company•Supervise the Premium budget of every marketer in the Company•Insures the company long / short term strategic is in line with the integrated Marketing activities / plan.•Insures the company`s premium budget is achieved•Analyze emerging trends in the market i.e. Competion, Innovation Customer preference, etc. and suggest to the executive management the way forward•Suggesting/ recommending issues regarding both internal and external Risk of the operation of the Company.•Recruitment and Training•In charge of the Corporate, Broker and Retail operations of the Company•Most importantly, any other dues assigned by the Managing Director or Deputy Show less

    • Committee Member of the Technical Board
      • May 2018 - Present

      Responsible for the review and monitoring of comprehensive implementation programmes at Priority Insurance Company Limited. As part of the Committee, through the Executive Director, is responsible to advise the Board on all technical matters presented before it for consideration.

    • Committee Member of the Review of Company Manuals
      • May 2018 - Present

      As a Committee member i uphold the values and objectives of the organisation, giving adequate time and energy to the duties of being a member; andacting with integrity and avoiding or declaring personal conflicts of interest.

    • Executive Member of Top Management
      • May 2018 - Present

      I am responsible for creating and implementing organizational plans and policies. I also work as a negotiator between the top-level and lower-level managers. I work to guide the overall direction of the organization.

    • Regional Manager
      • Aug 2017 - Sep 2018

      •Human Resource Issues•Agency Management•Agency Recruitment•Office Management•Broker Management

    • Regional Manager
      • Dec 2016 - Aug 2017

      •Branch Operation in Ashanti Region•Human Resource Issues•Agency Management•Agency Recruitment•Office Administration and Management•Broker Management

  • Reagency Alliance Insurance Company
    • Kumasi
    • Marketing Manager
      • Feb 2013 - Nov 2016

      •Marketing / Sales Activities •Underwriting / Data Entry •Agency Management •Broker Relation Management •Marketing / Sales Activities •Underwriting / Data Entry •Agency Management •Broker Relation Management

  • KEK Insurance Brokers Ltd.
    • Ghana
    • Insurance
    • 1 - 100 Employee
    • Senior Broking Officer / Marketing Officer
      • Mar 2010 - Oct 2013

      •Key Account Management •Marketing and Sales Activities •Claims Management •Key Account Management •Marketing and Sales Activities •Claims Management

  • GLICO Life Insurance
    • Ghana
    • Insurance
    • 100 - 200 Employee
    • Insurance Agent
      • Mar 2007 - Jun 2009

      •Selling Life and General Insurance Products •Training of Sub Agents •Selling Life and General Insurance Products •Training of Sub Agents

Education

  • Kwame Nkrumah'​ University of Science and Technology, Kumasi
    Msc, Business Continuity and Insurance
    2019 - 2020
  • Baptist University
    Bachelor's degree, Business Administration
    2014 - 2016
  • Sunyani Technical University
    Advance Diploma, Sales and Marketing Management
    2007 - 2010

Community

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