Abubakar Madugu, MIASS

Senior Sales Associate at DKK Partners
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Contact Information
us****@****om
(386) 825-5501
Location
Nigeria, NG

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Experience

    • United Kingdom
    • Financial Services
    • 1 - 100 Employee
    • Senior Sales Associate
      • Nov 2022 - Present

  • BitPesa
    • Lagos
    • Lead Generator/Qualifier
      • Oct 2019 - Jul 2022

    • United Kingdom
    • Financial Services
    • 100 - 200 Employee
    • Sales Associate
      • Oct 2019 - Jul 2022

       Lead generation and sales-related tasks in the West African region for BitPesa’s cross-border payments services/products  Implement creative and modern techniques to generate viable leads across the regions.  Support the Sales Team by collaborating with key external and internal stakeholders to move deals forward in the sales process (working with Compliance, Treasury, and Product).  Ensure client portfolio grows while being diversified, stable and profitable.  Regularly… Show more  Lead generation and sales-related tasks in the West African region for BitPesa’s cross-border payments services/products  Implement creative and modern techniques to generate viable leads across the regions.  Support the Sales Team by collaborating with key external and internal stakeholders to move deals forward in the sales process (working with Compliance, Treasury, and Product).  Ensure client portfolio grows while being diversified, stable and profitable.  Regularly update the sales pipeline (CRM) with client engagement status.  Develop competitive analysis to identify market trends, customer needs and pricing/rate structure across the industry.  Understand customer business issues and how these issues can be solved with BitPesa’s services  Identify and prospect new client accounts and associations within a network of approved leads.  Identify and prospect new clients accounts within approved vertical and regional markets  Outreach to the prospective new clients via Web Site, Social Media, Chat Platforms, Shows, Phone and Email  Set appointments for demos and presentation of BitPesa products and services  Build relationships with the prospective new client’s key decision makers and serve as the primary first point of contact throughout the acquisition/sales lead qualification cycle  Create reports to present sales data/trends for the team and management  Assist with implementing sales strategies and plans including but not limited to specific marketing campaigns and marketing penetration strategies  Create/research thorough market analysis and customer segmentation for the region  Responsible for and over new clients to the onboarding team onto the BitPesa platform  Advise Account Management on pain points of new clients so as to build a strategy for growing sales  Introduce the new clients to key internal stakeholders of Onboarding, Account Management, Compliance and Trading Show less  Lead generation and sales-related tasks in the West African region for BitPesa’s cross-border payments services/products  Implement creative and modern techniques to generate viable leads across the regions.  Support the Sales Team by collaborating with key external and internal stakeholders to move deals forward in the sales process (working with Compliance, Treasury, and Product).  Ensure client portfolio grows while being diversified, stable and profitable.  Regularly… Show more  Lead generation and sales-related tasks in the West African region for BitPesa’s cross-border payments services/products  Implement creative and modern techniques to generate viable leads across the regions.  Support the Sales Team by collaborating with key external and internal stakeholders to move deals forward in the sales process (working with Compliance, Treasury, and Product).  Ensure client portfolio grows while being diversified, stable and profitable.  Regularly update the sales pipeline (CRM) with client engagement status.  Develop competitive analysis to identify market trends, customer needs and pricing/rate structure across the industry.  Understand customer business issues and how these issues can be solved with BitPesa’s services  Identify and prospect new client accounts and associations within a network of approved leads.  Identify and prospect new clients accounts within approved vertical and regional markets  Outreach to the prospective new clients via Web Site, Social Media, Chat Platforms, Shows, Phone and Email  Set appointments for demos and presentation of BitPesa products and services  Build relationships with the prospective new client’s key decision makers and serve as the primary first point of contact throughout the acquisition/sales lead qualification cycle  Create reports to present sales data/trends for the team and management  Assist with implementing sales strategies and plans including but not limited to specific marketing campaigns and marketing penetration strategies  Create/research thorough market analysis and customer segmentation for the region  Responsible for and over new clients to the onboarding team onto the BitPesa platform  Advise Account Management on pain points of new clients so as to build a strategy for growing sales  Introduce the new clients to key internal stakeholders of Onboarding, Account Management, Compliance and Trading Show less

    • Senegal
    • Financial Services
    • 1 - 100 Employee
    • Business Development Manager (North West Nigeria)
      • Feb 2018 - Mar 2019

      Job description:  Creating brand awareness, advertisement and promotion of company financial services and delivering on monthly sales target and other expectations as required by company  Oversee and coordinate all business development and financial activities in the assigned region  Train, build and maintain relationships with agents, clients and financial service partners  Lead and manage a team of Sales Representatives/Business Developers in the assigned region  Ensure… Show more Job description:  Creating brand awareness, advertisement and promotion of company financial services and delivering on monthly sales target and other expectations as required by company  Oversee and coordinate all business development and financial activities in the assigned region  Train, build and maintain relationships with agents, clients and financial service partners  Lead and manage a team of Sales Representatives/Business Developers in the assigned region  Ensure brand visibility and product penetration thereby increase in sales/activations within assigned region  Monitor and supervise all field staff across states in the assigned region  Drive knowledge management and best practice sharing among regional staff  Arrange promotions and local events that increase the presence and visibility of all products within the target market in the assigned region  Manage agent/customer acquisition for financial services within assigned region and ensure acquisition and growth of revenue generating agents  Expand agent/customer base for financial services of the company in the assigned region  Review individual team members performance and appraise him/her in accordance with the employee performance appraisal procedures  Ensure all administrative and agent/customer KYC documentation are met and recorded for official/business use  Manage operation and acquisition of merchant network within assigned region  Monitor and evaluate agents/customers and ensure they are transacting  Ensure agent/customer acquisition KPI are met for all services financial services  Ensure queries/faults reported by agents/customers are quickly resolved Show less Job description:  Creating brand awareness, advertisement and promotion of company financial services and delivering on monthly sales target and other expectations as required by company  Oversee and coordinate all business development and financial activities in the assigned region  Train, build and maintain relationships with agents, clients and financial service partners  Lead and manage a team of Sales Representatives/Business Developers in the assigned region  Ensure… Show more Job description:  Creating brand awareness, advertisement and promotion of company financial services and delivering on monthly sales target and other expectations as required by company  Oversee and coordinate all business development and financial activities in the assigned region  Train, build and maintain relationships with agents, clients and financial service partners  Lead and manage a team of Sales Representatives/Business Developers in the assigned region  Ensure brand visibility and product penetration thereby increase in sales/activations within assigned region  Monitor and supervise all field staff across states in the assigned region  Drive knowledge management and best practice sharing among regional staff  Arrange promotions and local events that increase the presence and visibility of all products within the target market in the assigned region  Manage agent/customer acquisition for financial services within assigned region and ensure acquisition and growth of revenue generating agents  Expand agent/customer base for financial services of the company in the assigned region  Review individual team members performance and appraise him/her in accordance with the employee performance appraisal procedures  Ensure all administrative and agent/customer KYC documentation are met and recorded for official/business use  Manage operation and acquisition of merchant network within assigned region  Monitor and evaluate agents/customers and ensure they are transacting  Ensure agent/customer acquisition KPI are met for all services financial services  Ensure queries/faults reported by agents/customers are quickly resolved Show less

    • Financial Services
    • 200 - 300 Employee
    • Business Developer
      • Jul 2012 - Mar 2014

      Job description:  Creating brand awareness, advertisement of Company Financial Services and ensure dominance in the assigned territory  Train, build, and maintain relationship with existing agents and clients  Prospect, recruit, train and manage new agents in the assigned territory and always provide training onsite to enhance and increase product knowledge  Ensure acquisition and growth of revenue generating agents/clients and ensure they are transacting  Ensure daily call… Show more Job description:  Creating brand awareness, advertisement of Company Financial Services and ensure dominance in the assigned territory  Train, build, and maintain relationship with existing agents and clients  Prospect, recruit, train and manage new agents in the assigned territory and always provide training onsite to enhance and increase product knowledge  Ensure acquisition and growth of revenue generating agents/clients and ensure they are transacting  Ensure daily call cycle is met to monitor and evaluate agents transactions  Escalate faults reported by agents/clients to customer service for resolution  Provide weekly sales activity and market intelligence report in the assigned territory to the regional head  Oversee market activation for financial services within assigned territory  Monitor and manage liquidity at agent outlet to ensure there are adequate float and e-float  Ensure all agent outlets in the assigned territory are fully branded with company financial services merchandize and branding materials  Ensure replacement of damaged or obsolete materials at agent outlets within assigned territory  Gather market information including competitors activities and provide feedback to management  Escalate faults/queries reported by agents with regards to activations and products to customer service for resolution Show less Job description:  Creating brand awareness, advertisement of Company Financial Services and ensure dominance in the assigned territory  Train, build, and maintain relationship with existing agents and clients  Prospect, recruit, train and manage new agents in the assigned territory and always provide training onsite to enhance and increase product knowledge  Ensure acquisition and growth of revenue generating agents/clients and ensure they are transacting  Ensure daily call… Show more Job description:  Creating brand awareness, advertisement of Company Financial Services and ensure dominance in the assigned territory  Train, build, and maintain relationship with existing agents and clients  Prospect, recruit, train and manage new agents in the assigned territory and always provide training onsite to enhance and increase product knowledge  Ensure acquisition and growth of revenue generating agents/clients and ensure they are transacting  Ensure daily call cycle is met to monitor and evaluate agents transactions  Escalate faults reported by agents/clients to customer service for resolution  Provide weekly sales activity and market intelligence report in the assigned territory to the regional head  Oversee market activation for financial services within assigned territory  Monitor and manage liquidity at agent outlet to ensure there are adequate float and e-float  Ensure all agent outlets in the assigned territory are fully branded with company financial services merchandize and branding materials  Ensure replacement of damaged or obsolete materials at agent outlets within assigned territory  Gather market information including competitors activities and provide feedback to management  Escalate faults/queries reported by agents with regards to activations and products to customer service for resolution Show less

    • Comminucations/IT Assistant (NYSC)
      • Oct 2010 - Oct 2011

      Provide technical support in communication and media activities of the MDGs Support the development of fliers, posters, and other communication tool used for creating awareness and sensitization activities of the MDGs Preparing reports on meetings and inductions Worked with the team to organize, mobilize and embark on community development and behaviour change campaign in various communities and environments around Northern Nigeria Reviewing of MDGs news and… Show more Provide technical support in communication and media activities of the MDGs Support the development of fliers, posters, and other communication tool used for creating awareness and sensitization activities of the MDGs Preparing reports on meetings and inductions Worked with the team to organize, mobilize and embark on community development and behaviour change campaign in various communities and environments around Northern Nigeria Reviewing of MDGs news and activities on national daily newspapers Worked with the team to organize, mobilize and embark on advocacy and sensitization campaigns to key influential stakeholders and policy makers at community, state and national levels on Nutrition, HIV/AIDS, Malaria, TB, Child Rights, Improving Maternal and Child Health, etc. Show less Provide technical support in communication and media activities of the MDGs Support the development of fliers, posters, and other communication tool used for creating awareness and sensitization activities of the MDGs Preparing reports on meetings and inductions Worked with the team to organize, mobilize and embark on community development and behaviour change campaign in various communities and environments around Northern Nigeria Reviewing of MDGs news and… Show more Provide technical support in communication and media activities of the MDGs Support the development of fliers, posters, and other communication tool used for creating awareness and sensitization activities of the MDGs Preparing reports on meetings and inductions Worked with the team to organize, mobilize and embark on community development and behaviour change campaign in various communities and environments around Northern Nigeria Reviewing of MDGs news and activities on national daily newspapers Worked with the team to organize, mobilize and embark on advocacy and sensitization campaigns to key influential stakeholders and policy makers at community, state and national levels on Nutrition, HIV/AIDS, Malaria, TB, Child Rights, Improving Maternal and Child Health, etc. Show less

Education

  • Nigerian Defence Academy, Kaduna
    Masters, International Affairs and Strategic Studies
    2014 - 2015
  • Ahmadu Bello University
    B.A, Theatre and Performing Arts
    2005 - 2009

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