Experience

ACI Formulations Limited

• Bangladesh
• Chemical Manufacturing
• 100 - 200 Employee

• Business Director

  • Jan 2021 - Present



Nippon Paint Malaysia

• Malaysia
• Construction
• 100 - 200 Employee

• General Manager (Country Head)

  • Mar 2019 - Dec 2020

  No #1 in Asia, we have solution for all types of our customers. Double digit Growth YTD. Met Top line and bottom line for the first time after BD operation. No #1 in Asia, we have solution for all types of our customers. Double digit Growth YTD. Met Top line and bottom line for the first time after BD operation.



Berger Paints Bangladesh Limited

• Bangladesh
• Chemical Manufacturing
• 700 & Above Employee

• General Manager- Projects, Prolinks, Decor

  • Jan 2018 - Feb 2019

  Spearheading the emerging channel sales with profound business acumen-ship, farsightedness, exhaustive view on the client's requirement to win over the business by sidelining competition. The experience and insights that have been gained over the trade business (dealers are basically act as a feeders of many key accounts) can better be utilized by providing value-added on-time effective support to the project and key accounts. The portfolio is not limited to decorative paints only but it has a pervasiveness to improve the value chain by promoting high value non-decorative paint brands while negotiating the deals with key business prospects from very early on (product specification until it is being applied with customer satisfaction with applicators). Over achieved the quarterly target consecutively in two quarters. Show less

• General Manager- Sales Trade

  • Jan 2015 - Dec 2017

  Acted as a change agent by rebranding the department as Trade and bringing -in much needed focus on product synergy not only with decorative but also with other range of products category. Subsequently provided role clarity to all the team-members which took almost two years to roll out nationally through mobility for sales force. Grossly involved in the process of restructuring and Reshaping the human capital of the Trade function, contributes more than 86% of the Co's revenue. This has given mileage both at the individual level through role clarity and understanding and collectively for achieving performance at higher heights. Completely revamp and restructuring of the sales/demand generation organizational structure, divide the geography into zones, territory, area, and depots ( from nine depots to fourteen depots and additionally four Temporary Stock Points) across the company. Craft proposal by envisioning trade and business dynamism and complexities and get it approved by the board over the years and achieve phenomenal results with many functional constraints. Create entry barriers, develop internal talents. These initiatives have resulted Year on year growth Highest (17% CAGR on six years haul with a increasingly increasing higher base) profit growth and top-line achievements [BDT over 1600 crs from BDT less than 700 crs (end of 2011)] over the year with market share gains. High volume growth in 2014. These achievements would definitively work as a milestones for future shape up of the company as well as attracting talents to take it up to the next levels. And personally I am very happy to lead the team at their crunch time and fend off competition for years together and had the opportunity to work for brand development which is interlinked with consumer and customer satisfaction. Show less

• General Sales Manager Trade

  • Feb 2013 - Dec 2014

  Responsible for achieving and surpassing the revenue sales target as well as distribution reach target set in each year. Trade encompasses the whole gamut of activities centering around dealers and from there onwards providing goods and services to consumers, project clients, small indirect dealers, institutions, and group of companies with enablers and influencers like applicators, contractors, site engineers, architects, and interior designers. This transactional interdependence helps our brands to reachout to millions of brand savvy users through dealers, subdealers, ensuring product availability in different projects, Govt and semi-govt institutions, group of companies and contractor agencies. To keep the trade partners' motivated, apart from sales promotion activities, formulating trade incentive plan and crafting strategies have been one of the key deliverables to keep pace with the trade dynamics and win the heart of millions of end consumers. Show less

• General Sales Manager Decorative

  • Mar 2012 - Jan 2013

  Responsible for Company's business development, sales and distribution people development, process development and shaping everything up to take up the future challenges. To ensure every opportunity that exists in the market place are being capitalised in the form of sales turnover, bringing in development among the sales and business developmemt team members. People recruitment and manpower planning through strategic positioning ( increase the field strength and productivity) and business development by developing channel partner (by applying trade scheme, Sales target scheme, campaign/promotion, development and execution, Demand generation activity roll out, off-take tracking and merchandising). Successfully delivered both topline and bottomline corporate objectives in three consecutive years and vowed to keep it on beyond under challenging business scenario. Home Decor and Project businesses got a new shape and dimension with the introduction of KPI and change in manpower during the time period. Show less



Finlays

• United Kingdom
• Food and Beverage Services
• 500 - 600 Employee

• Head Of Sales Marketing, Dhaka, The Consolidated Tea & Lands Company Ltd.

  • Jun 2010 - Mar 2012

  Plan, Lead, Design, and Roll out Sales and Marketing Activities of Polypack Division (i.e. retail sales division) to promote Finlay brand packed tea across the country.The only tea company who had the facilities to pack 'garden fresh' tea at factory site at Sreemangal, Moulavi Bazaar, Sylhet. Prepared Sales and Marketing plan for the company, and get it approved by the board for immediate implementation.Designed and Rolled out different Trade Marketing and Brand Marketing (mostly communication and activation based brand awareness) activities to generate trial with the target consumers.Consistently worked for smoothening distribution of Finished products by managing and co-coordinating both primary and secondary supply chain activities (both internal and external).Keeping Company on a growth momentum in two consecutive years at 10% volume and revenue by 20% than previous years. Ever highest growth achieved in the company history which was 3.64 million kgs retail sales in the year 2011. The record breaking sales has been the apex achievement of the company till to date in the consumer market and branding.Prepared and developed competition price and campaign matrix for strategic business decision making.Promoted winning culture amongst the sales and marketing forces with the help of practicing organization values, work ethics, fostering competition with the help of introduction of salary/incentive structure and retaining talents (performance based compensation package) for the growth and development of the company. Show less

• National Sales Manager, Dhaka, The Consolidated Tea & Lands Company Ltd.

  • Jun 2009 - May 2010

  Successfully supervised the sales and distribution operation of the Company.Ensured smooth Supply Chain function from tea estate to regional depots and from depot to distribution houses.Prepared Annual sales budget and rolling sales forecasting to meet the yearly revenue and sales Target.Designed National Sales promotion matrix to protect market share and fostering growth of the company by driving out competition.Prepared annual business operation plan (sales and distribution) and get it approved by the board for its implementation. Show less



Easis Foods Bangladesh Ltd ( KOFF mgt board)

• Satmasjid Road, Dhaka

• National Sales Manager

  • Aug 2008 - May 2009

  Launching and Promoting healthy food products brand name ISIS with a 50-50 joint venture partnership with Rahim Afroz Group. Healthy products mean Low fat, Low calorie, Low cholesterol diets for the first time in Bangladesh markets. Develop distribution Channel (and super distributor) at Dhaka and Chittagong markets.Introduced ISIS Low GI Rice, Jam, Jelly, Sweetner in General Trade, Super-markets, and Life style product selling outlets. Launching and Promoting healthy food products brand name ISIS with a 50-50 joint venture partnership with Rahim Afroz Group. Healthy products mean Low fat, Low calorie, Low cholesterol diets for the first time in Bangladesh markets. Develop distribution Channel (and super distributor) at Dhaka and Chittagong markets.Introduced ISIS Low GI Rice, Jam, Jelly, Sweetner in General Trade, Super-markets, and Life style product selling outlets.



BAT

• United Kingdom
• Tobacco Manufacturing
• 700 & Above Employee

• Area Manager, TM&D

  • Jul 1999 - Jul 2008

  Area Manager - set up new area office at Chowmuhani, Noakhali - First ever BATB's Area office. - Increase distribution reach at remote places. Area Manager - Dhaka South : Controlling the wholesale market of Dhaka, Taking the ownership of Wholesale and cash and carry market and major development had been achieved by containing (monitoring) influx of undercut BATB brands coming into W/s markets from adjacent dealers and regional big dealers. Ensure distributor's investment to expand business growth. Area Manager B.Baria : Distributor rationalization - Akhaura, one of the oldest distributor of the then BATB due to non-performance. Territory Officer - Mymensingh : Pioneer of the Rural Market Penetration project. Highest DVFM - domestic value for money growth in STAR and Scissor filter brand in 2000. Become the Regional best Territory Officer, Sylhet Region for 2000. Territory Officer Narayanganj - Successfully introduced performance based salary with distributors involvement at Narayanganj (through negotiation and business ideas sharing and convincing). It had helped the distributor to increase direct store delivery and rise in profits. Territory Officer Farashganj (Project Eclipse) Started retail census and off-take update at old Dhaka -- Project name called Eclipse (Company own distribution). Ensure superior brand presence at all the Inbound steamer/launch at Sadar ghat terminal. Highest ever retention of B&H after new pricing of B&H from Tk. 3 per stick to Tk. 4 per stick. Despite price escalation of B&H, we could retain more than 80% of the volume (nationally the best) in the initial months after price revision due to proper communication, rolling out the price communication and benefits, and last but not the least special emphasis on outlet off-take tracking and brand call productivity tracking in each route and section. Show less