Experience

Redbear

• United States
• Advertising Services
• 1 - 100 Employee

• Creative Director

  • Aug 2022 - Present

  Comfortably straddling the worlds of both advertising and entertainment, I help Redbear create clever and compelling storytelling for a wide variety of interesting clients. Comfortably straddling the worlds of both advertising and entertainment, I help Redbear create clever and compelling storytelling for a wide variety of interesting clients.



Self Employed

• United States
• 700 & Above Employee

• Certified Sports Psychology Coach

  • Jan 2020 - Aug 2022

  Helped child athletes increase confidence, reduce anxiety, improve performance, and have more fun. Helped child athletes increase confidence, reduce anxiety, improve performance, and have more fun.



Freelance

• CD/ACD/Sr. CW

  • Nov 2015 - Jan 2020

  Freelance, freelance, and more freelance. Freelance, freelance, and more freelance.



Outlook Amusements

• United States
• Technology, Information and Internet
• 100 - 200 Employee

• CD

  • Jul 2014 - Oct 2015

  Responsibilities included maintaining overall brand creative and strategy. Led a team of writers, designers, production artists, and front-end developers, along with overseeing an external advertising agency partner, in the creation of Digital, Social, TV, Radio, DM, CRM emails, and Acquisition initiatives. Responsibilities included maintaining overall brand creative and strategy. Led a team of writers, designers, production artists, and front-end developers, along with overseeing an external advertising agency partner, in the creation of Digital, Social, TV, Radio, DM, CRM emails, and Acquisition initiatives.



Team One

• United States
• Advertising Services
• 400 - 500 Employee

• Freelance Digital CD/CW

  • Mar 2013 - Jul 2014

  Freelanced at ad agencies and movie studios, including about a year at Team One working on Lexus Digital. Freelanced at ad agencies and movie studios, including about a year at Team One working on Lexus Digital.



Davis Elen Advertising

• United States
• Advertising Services
• 100 - 200 Employee

• ACD

  • Jun 2011 - Mar 2013

  Supervised junior teams and created work for a number of accounts in a wide range of mediums, from Traditional (TV, Radio, Print, Outdoor) to Social Media, QR Codes and Augmented Reality. Managed the day-to-day creative workflow on the OneWest Bank account. Supervised junior teams and created work for a number of accounts in a wide range of mediums, from Traditional (TV, Radio, Print, Outdoor) to Social Media, QR Codes and Augmented Reality. Managed the day-to-day creative workflow on the OneWest Bank account.



Freelance

• CD/CW

  • Aug 2009 - Jun 2011

  Freelanced for agencies across the country, from Long Beach to Myrtle Beach. Worked on a variety of accounts such as Restaurant, Automotive, Entertainment, and Retail. Worked for over a year at McCann Erickson, where I created an entirely new re-branding campaign for IHOP. Freelanced for agencies across the country, from Long Beach to Myrtle Beach. Worked on a variety of accounts such as Restaurant, Automotive, Entertainment, and Retail. Worked for over a year at McCann Erickson, where I created an entirely new re-branding campaign for IHOP.



Kaiser Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• VP/CD

  • Feb 2008 - Aug 2009

  Wrote and oversaw creative work for Norwegian Cruise Line and Pepperdine University across all media with a heavy emphasis on Interactive and Direct Marketing. Led creative development and strategic planning on all new business pitches. Wrote and oversaw creative work for Norwegian Cruise Line and Pepperdine University across all media with a heavy emphasis on Interactive and Direct Marketing. Led creative development and strategic planning on all new business pitches.



Kastner

• United States
• Advertising Services
• 1 - 100 Employee

• ACD/Sr. CW

  • Jan 2003 - Dec 2007

  Helped manage and produce $100mm marketing campaign for Red Bull North America, NY Red Bulls soccer team, and all Kenwood USA business. Created, wrote, and presented Red Bull US advertising. Includes TV, radio, events, POS, PR materials, web, and collegiate efforts. Wrote and helped supervise creative development on new business pitches (Easton Hockey, RBI:Revitalizing Baseball in the Inner Cities, Pony Footwear, Smart Car, and Hooters of America). Helped manage and produce $100mm marketing campaign for Red Bull North America, NY Red Bulls soccer team, and all Kenwood USA business. Created, wrote, and presented Red Bull US advertising. Includes TV, radio, events, POS, PR materials, web, and collegiate efforts. Wrote and helped supervise creative development on new business pitches (Easton Hockey, RBI:Revitalizing Baseball in the Inner Cities, Pony Footwear, Smart Car, and Hooters of America).



GREY Germany

• Germany
• Advertising Services
• 100 - 200 Employee

• ACD/Sr. CW

  • Oct 2000 - Dec 2002

  Conceived and developed various brand-building executions in all forms of media (TV, radio, print, point-of-purchase, and promotions) for Department of Conservation, Caesars Palace, and Pedigree. Helped lead creative development on new business pitches (Los Angeles Dodgers and Rubio’s Baja Grill). Conceived and developed various brand-building executions in all forms of media (TV, radio, print, point-of-purchase, and promotions) for Department of Conservation, Caesars Palace, and Pedigree. Helped lead creative development on new business pitches (Los Angeles Dodgers and Rubio’s Baja Grill).



TBWA\Chiat\Day

• United States
• Advertising Services
• 700 & Above Employee

• Sr. CW

  • Jun 1998 - Oct 2000

  Developed market specific traffic-building strategies for Nissan Automotive with regional marketing staff. Managed advertising (TV, radio, print, outdoor, viral, and direct) and consumer promotion efforts for Southwest region. Developed market specific traffic-building strategies for Nissan Automotive with regional marketing staff. Managed advertising (TV, radio, print, outdoor, viral, and direct) and consumer promotion efforts for Southwest region.



DMB&B

• Advertising Services
• 1 - 100 Employee

• Sr. CW

  • Apr 1997 - May 1998

  Participated in strategic development and implementation of TV, radio, and print campaigns for Gateway Computers, Paramount Home Videos, and Australian Tourism. Developed effective working relationships with production teams and clients. Participated in strategic development and implementation of TV, radio, and print campaigns for Gateway Computers, Paramount Home Videos, and Australian Tourism. Developed effective working relationships with production teams and clients.



Fattal & Collins

• Copywriter

  • Nov 1995 - Apr 1997

  Created concepts and wrote copy for Infiniti Automotive and K-Swiss advertising. Helped launch new marketing campaign for Southern California’s first outdoor shopping mall, Century City Shopping Center. Created concepts and wrote copy for Infiniti Automotive and K-Swiss advertising. Helped launch new marketing campaign for Southern California’s first outdoor shopping mall, Century City Shopping Center.