Experience

OE Electrics Ltd

• United Kingdom
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Regional Sales Manager - Middle East

  • Apr 2016 - Present



Legrand

• France
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Projects Sales Manager

  • Jul 2007 - Dec 2014

  Responsible for securing, managing and developing existing key accounts. Maximizing profit & growth through the formulation and development of new plans, initiatives & key business strategies. Conducting regular business and account reviews.• Managing all the major accounts (Distributors) in Qatar, Oman and UAE.• Providing the technical support to our accounts by meeting the consultants/contractors & Clients.• Meeting the Consultants to get the products specified.• Conducting seminars, training customers, presenting technical data, technical assistance and recommendation for products such as Cable Tray/Ladder/Trunking System, Floor distribution(under floor, raised floor & flush floor) system, Wiring devices, UPS, power /data distribution systems, etc. • To introduce & educate the customers about our new product range.Major Professional Achievement:a) Surpassed the sales targets set by the company in all these years.b) Product approval from major consultants of Construction, Oil & Gas, Power & Industrial fraternity.c) Supplied the Legrand range of products to major projects in U.A.E., Oman, & Qatar.d) Successfully managed multimillion dollar projects, regularly exceeding customer expectations with high quality products and services.e) Identified new markets & introduced our new products range “Workstation Solution”.f) Created and implemented account development strategies that significantly enhanced growth.



Power Solution Industries

• Sales Manager

  • Sep 2004 - Jul 2007

  A Saudi based Company having manufacturing facilities in Dubai & Sharjah Free Zone. PSI brand is a well acceptable & known brand in the field of Cable Management System.Responsibilities: Formulated policies planned strategies & set objectives to ensure organization goals are met. My other responsibilities are to establish the trading division & source products/purchase & brand building.• Setting up of the PSI brand, established quality control standards & procedures. Ensure strictly adherence to those standards.• Planning sales, marketing & distribution strategies. Meeting the business objectives by leading the professional sales team. Ensure implementation of marketing strategies & conduct business through operating procedures as set by the company’s policy.• Setting up of the distribution network in the GCC.• Meeting & preparation of material submittals for the consultant approval.• Setting up new trading division & source out products related to Engineering, Agriculture & Power Industry. Major Professional Achievement: a) Build system for better controls & to increase productivity of my sales team.b) Increased sales by over 50% in first two years.c) Product approval from major consultants of Construction, Power & Industrial fraternity.d) Supplied the PSI cable management system to major projects in U.A.E., Oman, Qatar, and Saudi Arabia.e) Build up the trading division & introduced new product line like Electric Motors, Submersible Pumps/Motors, Material Handling Equipments, Cable Jointing Solution, etc.



MT Khoory & Sons

• Sales Engineer

  • Nov 2000 - Aug 2004

  MTK is one of the leading trading establishments in Dubai having branches all over U.A.E. They are the sole agents for many reputed international brands in the sector of Agriculture, Water sewage, Power, Transportation and Construction related products.Job Responsibilities:Planning sales, marketing and distribution strategies for Electrical products like, Electric motors, Submersible motors, Generating sets, Distribution Transformers, Low voltage power cables etc. The basic assignment was to increase the market share with wide range of products; promotion of products with coordination of principles.• Executing the right marketing strategies and producing sales through them and harnessing permanent clientele.• Organizing and conducting field studies to identify the needs and requirements of different departments.• The main objective being to garner more sales target.• Participation of Government tenders for the related products.