Marketing Services Manager

• Aug 2023 - Present

Sr. Content Marketing Specialist

• Nov 2022 - Aug 2023

As a Sr Content Marketing Specialist, I work directly to impact digital marketing, PR, sales enablement, customer engagement, and retention, among others. I oversee content development efforts, producing high-quality pieces that bridge SEO and content best practices in a way that fits seamlessly with the Nuvocargo client’s experience. I consider all aspects of storytelling and communication, from data-driven insights and research to bringing it all together in a variety of multichannel strategies, including articles, blog posts, social media, e-books, emails, press releases, videos, etc. Within my main responsibilities: - I’m responsible for building engaging content across multiple channels to increase brand awareness and engagement. - Create, execute, and implement the strategy for Nuvocargo’s owned and earned media. - Conduct research (SEO, Keyword research, etc.) to identify opportunities that balance audience needs with business goals. - Track and monitor performance of the content created and find insightful ways to optimize it. - Partner closely with cross-functional team members to prioritize and coordinate content requests. - Create content pieces in English and Spanish that aligns with the Nuvocargo brand voice. - Champion the Nuvocargo brand voice and style throughout all channels (social media, website, email, paid campaigns, etc.) - Lead community-building initiatives through the creation of differentiated content. - Lead the relationship with the PR agencies to increase the visibility of the Nuvocargo brand in the US and Latin America. - Support the product team with copywriting and translation work for the platform, as well as through the creation of product-related content for new and existing customers. - Support the Growth organization with design assets for paid campaigns. - Lead the planning and execution of content-driven acquisition initiatives like lead magnets, events, etc. - Support customer retention and customer experience initiatives. Show less

Social Media Content & Copywriter Manager

• Apr 2021 - Nov 2022

As a Digital Social Media & Copywriting Manager in the Mexico marketing team, I work with Local and Central Marketing and Growth teams in Athens to localize or adapt the creative messaging for all of our communication platforms. From digital media advertising for the acquisition of users both passengers and drivers to CRM, to awareness campaigns. I focus on content creation across various media channels (both traditional and digital) that will intrigue and convince the target audiences to start riding/driving with Beat. I also have the opportunity to create local campaigns to support local initiatives from both the marketing and operations teams. Additionally, I'm responsible for managing Beat Mexico's social media channels by building new strategies and proposing new ideas that will help us grow, engage and retain users on these platforms, helping to get awareness & acquisition goals in the Mexican market and create reports to measure impact as well as provide insights that help to understand users behavior and better reach the digital community. I do research and create and/or adapt content that contribute to the business goal of growing the user acquisition. - I Localize concepts and creative copies developed in Athens in a fast-paced, iterative environment. Develop local concepts and write creative copies for local needs (marketing and Ops campaigns, social media campaigns, blogs etc.) - I have to align with PR strategy to use our social media channels to further amplify selected messages and initiatives. - I Leverage research and insights to develop communications that meet the customers' expectations and needs. - I Work with the Digital Media Team to develop acquisition concepts and content for digital media, content for awareness and branding and unify the user journey from awareness to acquisition. - I Work closely with visual designers and the Central Marketing team in Athens to adapt/localize Central Marketing Campaigns. Show less

Social Media & Content Manager

• Nov 2018 - Apr 2021

PUMA Social Media & Community Content Manager I oversee the regional social media presence for different business units of PUMA such Sportstyle, Motorsport, Teamsport or RTF. I’m responsible for different PUMA channels which include: PUMA Latam (FB), PUMA México (IG & TW) Areas that play to my strengths STRATEGY DEVELOPMENT - Creation of launch strategies for own and paid media. Budget management as well as implementation of paid social media campaigns. - Campaign development such as #StayTodayRoarToorrow, activities with F1 drivers such as Lewis Hamilton, Max Verstappen and Alex Albon, soccer players, new product launch events with influencers. - Development of Influencer Marketing strategies, event coverage proposals and activations on digital channels. - Development of strategies for: increase of followers, increase of engagement and drive online sales. - Dynamics to generate awareness, participation and engagement with users. - Strategies for generating CRM databases, at points of sale. #SocialMedia - Development of brand tone tailored to different countries in LATAM. - Coverage of sporting events with football teams, F1 races, activities with ambassadors and world-class influencers. - Translation and tropicalization of global communication tailored to Mexico and LATAM. - Growth of the communities. - Quarantine activities. - Trend hunting applied in a creative way to PUMA. - Development and delivering user-focused Facebook and Instagram Live & non-live stories around events. - Crisis management. #Analytics - Define target audiences for each business unit based on audience analytics. - Monitoring the performance of all content within PUMA channels to ensure the optimal reach potential. - KPI's definition based on different analytical tools such as Sprinklr, Brandwatch, Google Analytics, Facebook Insights, Google Trends, Power BI, Tableau, Sysomos and Sprout Social. Show less

Community Content Manager

• Nov 2017 - Nov 2018

Community Content Manager for Heineken Mexico brands. I oversaw the local social media presence for different Heineken brands such: Heineken Mexico, Tecate, Cerveza Sol, Miller Highlife. I managed different channels witch include: Heineken México (FB, TW, IG, YouTube), Tecate (FB, TW, IG, YouTube), Cerveza Sol (FB, TW, IG), Miller Highlife (FB, TW, IG). Areas that play to my strengths #SocialMedia - Creation and identity of the brand. Brand of voice of communication according to each brand. - Crisis management and social listening. - Generation of copies for different brand campaigns. - Generation of dynamics and promotions for the different brands assigned. - Collaboration in the When You Drive Never Drink (WYDND) campaigns with Nico Rosberg and "Circles" with David Coulthard - Collaboration in #Yaytza campaign with Sylvester Stallone and Dolph Lundgren for Russia 2018 World Cup. - Generation of activities, executions and generation of engagement with users by the temporality of the F1 Grand Prix of Mexico. - Trend hunting applied in a creative way to different Heineken brands. #Analytics - Trends Analysis. - Define target audiences for each brand based on audience analysis and interests. - Monitoring the performance of all content within Heineken channels to ensure the optimization reach potential. - KPI's definition based on different analytical tools such as Brandwatch, Sprinklr, Google Analytics, Facebook Insights, Google Trends. Facebook business. Metrics. Content generation Copy. Facebook Ads. KPI's. Social Media. Show less

Community Manager

• Jan 2017 - Nov 2017

Community Manager of different brands: Bbtips, Baby pants, Terza Mexico. Responsible for the creation of content calendars according to each "Building Block" of the assigned brands. Social media reporting for all assigned brands. Crisis management and social listening. Listening. Facebook business. Metric Content generation Copy. Facebook Ads. KPI's. Community Manager of different brands: Bbtips, Baby pants, Terza Mexico. Responsible for the creation of content calendars according to each "Building Block" of the assigned brands. Social media reporting for all assigned brands. Crisis management and social listening. Listening. Facebook business. Metric Content generation Copy. Facebook Ads. KPI's.

Marketing and Communications Intern

• Jan 2016 - Jan 2017

- Social media management. - Develop of marketing plans for different products. - Internal communication and support to the Human Resources area - Development of internal and external communications. - Material for internal magazine. - Training material. - Multimedia materials. - Social media management. - Develop of marketing plans for different products. - Internal communication and support to the Human Resources area - Development of internal and external communications. - Material for internal magazine. - Training material. - Multimedia materials.

Shift Supervisor

• Jun 2013 - Jan 2016

- Service and customer support. - Achievement of objectives. - Teamwork. - Effective communication. - Leadership - Service and customer support. - Achievement of objectives. - Teamwork. - Effective communication. - Leadership