Erin Murphy
Public Relations Account Manager at PRESS PR + Marketing- Claim this Profile
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Bio
Credentials
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Hootsuite Platform Certification
Hootsuite AcademyJan, 2018- Sep, 2024
Experience
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PRESS PR + Marketing
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Public Relations Account Manager
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Feb 2022 - Present
• Execute strategic PR tactics and contribute strategic thinking for clients including media pitching ideas and community partnerships• Develop news angles, stories and pitches resulting in media coverage and furthering the client’s profile, products and services • Train and motivate other employees to effectively execute marketing tactics as superviser and mentor• Work with leadership on creating crisis communication responses• Host with media onsite for interviews and connect with media to develop relationships• Create talking points for clients, ensure smooth Run of Shows are drafted and implemented• Craft press releases, media alerts and external media relations deliverables• Consult with clients on public relations issues they might encounter through their own marketing campaigns• Conduct client calls and meetings, working directly with clients to answer questions and provide deliverables• Prepare account service-related documents such as meeting agendas, meeting reports, proposals and other client communications and correspondence• Create wrap-up reports, finalize hourly reports, document media coverage and ensure client materials, successes and statuses are up to date
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Public Relations Account Coordinator
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Dec 2021 - Mar 2022
• Craft press releases, media alerts and external media relations deliverables• Develop news angles, stories and pitches to further the client’s profile, products and services• Connect with local media to develop relationships• Pitch media client stories resulting in client wins, media coverage, etc.• Conduct client calls and meetings• Manage PR Assistant and agency interns by mentoring, motivating, coaching and consistently providing feedback• Create wrap-up reports, finalize hourly reports, document media coverage and ensure client materials, successes and statuses are up to date• Prepare account service-related documents such as meeting agendas, meeting reports, proposals and other client communications and correspondence.• Directly work with clients to answer questions and provide deliverables with oversight from management
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Clearwater Central Catholic Hs
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United States
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Education Administration Programs
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1 - 100 Employee
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Assistant Director of Alumni Relations
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Aug 2020 - Dec 2021
• Managed team of 40 to plan and execute the second-largest annual fundraiser— More than doubled the gross and net profit from the past five years by raising over $70,000 and selling out two months in advance• Grow long-term relationships with alumni and influential community partners through events, constituency programs, in-person, online, and written communications• Interview, write and design creative content for the community magazine, monthly newsletter, and social media • Tripled followers on LinkedIn and established a 6.5% engagement rate in first six months • Organized live hybrid Career Day event during COVID-19 for over 500 students with in-person and virtual panelists
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Freelance
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Egypt
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Human Resources
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1 - 100 Employee
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Freelance Marketing Consultant
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Feb 2020 - Nov 2021
• Collaborated with the digital team to develop social media and email marketing campaigns using a brand voice that resonated with the target audience for Huk Gear— a lifestyle brand • Write copy for digital campaigns, website landing pages and product descriptions • Collaborated with the digital team to develop social media and email marketing campaigns using a brand voice that resonated with the target audience for Huk Gear— a lifestyle brand • Write copy for digital campaigns, website landing pages and product descriptions
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High Point University
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Higher Education
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700 & Above Employee
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Video Intern
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Jun 2019 - Sep 2019
• Directed and produced the Amazon Alexa campaign— a year of daily video content • Collaborated with videographers and coached on-camera talent after scouting location and scheduling scripts • Edited YouTube and IGTV videos for daily email and social media marketing • Directed and produced the Amazon Alexa campaign— a year of daily video content • Collaborated with videographers and coached on-camera talent after scouting location and scheduling scripts • Edited YouTube and IGTV videos for daily email and social media marketing
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Education
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2018 - 2019
High Point University
M.A., Strategic Communication -
2015 - 2018
High Point University
B.A., Strategic Communication
Community
