Marketing Specialist

• Jul 2022 - Present

• Crafted and delivered persuasive sales pitches to high-profile clients, utilizing a combination of data-driven insights, market research findings, and case studies. • Established industry-specific best practices and optimization strategies for diverse clients, ensuring tailored and effective advertising campaigns. • Developed and led comprehensive sales training programs, equipping team members with the latest industry knowledge and sales techniques. Maintained up-to-date resources for future references and new joiners. • Continuously monitored and reported on sales performance using various metrics, enabling data-driven decision-making and performance improvement. • Fostered collaboration with local and global departments to ensure alignment with internal objectives and KPIs and achieving shared goals. • Conducted in-depth market research across the GCC to provide brand insights tailored to various industry verticals, enabling targeted advertising strategies. Show less

Performance Marketing Specialist

• Aug 2021 - Jul 2022

• Defining digital marketing strategy for Starbucks MENA, localizing the brand through an integrated multi-channel approach • Developing communication strategy by channel based on customer personas and the latest trends. • Launching the Starbucks Rewards app across the region creating the marketing strategy and the 360-execution plan, outperforming the global benchmarks as of downloads and registrations by 28% • Defining HVA High-Value Audience and customer segmentation, optimizing the media channels accordingly • Creating marketing calendar by market addressing local occasions with top to bottom-funnel activities to create relevance. • Develop and execute online media plans for various campaigns & markets. • Managing ad campaigns on Twitter, Snapchat, Instagram, Facebook Ads Manager/Business Manager, Google AdWords. • Monitoring and adjusting ad spend across multiple creative & audience variants for each campaign. • Optimize media placements - recommend strategic and tactical changes to maximize campaign performance. • Report and analyze data to present with insights and recommendations. Show less

Performance Executive

• Feb 2020 - Feb 2021

• Setup campaigns across platforms through various objectives: Lead generation, Installs, Conversions, Awareness, and Traffic. • Optimize campaigns to achieve KPIs across all platforms. • Digital media planning & forecasting budget spends per markets across GCC. • Partner with suppliers to negotiate and align on programmatic 360-degree plans, ensuring comprehensive and effective advertising strategies. • Analyze campaign data and compile reports, offering valuable insights and actionable recommendations to enhance performance. • Responsible for financial and acceptance materials ensuring compliance and accuracy. Show less

Biddable Media Executive

• Jul 2019 - Jan 2020

• Optimize digital campaigns in DSPs and social platforms such as Facebook, Instagram, Twitter... • Manage, optimize, and execute all real-time-bidding (RTB) & programmatically traded display, mobile and video advertising campaigns.• Set up new campaigns with metrics CPM, CPC, CPI, CPA & CPL• Trafficking testing & appending of static dynamic creative’s, tags, trackers and landing page.• Campaign performance/pacing report in a timely manner • Trouble Shoot /improve the placements and third-party tags discrepancy to tune the Placements performance.• Monitor and edit campaigns, change, and modify ad placements. Show less

Executive - Programmatic Publisher Operations

• Mar 2018 - Jul 2019

• Support for HOI – picking up day to day operational tasks and deliver daily reports and monthly insight reports. • Support traders with PMP’s and inventory• Technically setup new publishers• Troubleshoot and resolve technical issues.• Manage inventory supply & work with Head of Inventory and Programmatic Analysts (PA) to assess quality.• Liaise with suppliers to manage spends, inventory, performance, and tech issues.• Set up PMP’s with new and existing supply sources.• Audit sites, Apps, and YouTube channels for brand safety and quality. Show less

Digital Marketing Executive

• Aug 2017 - Nov 2017

- Content calendar creation - Moderation of social media channels (Facebook, Instagram, Twitter, YouTube, Pinterest) - Monitoring competition on regular basis - Run campaigns/projects in coordination with Sales team - Send periodic reports of running campaigns - Reporting to top management - Content calendar creation - Moderation of social media channels (Facebook, Instagram, Twitter, YouTube, Pinterest) - Monitoring competition on regular basis - Run campaigns/projects in coordination with Sales team - Send periodic reports of running campaigns - Reporting to top management

Digital marketing coordinator

• Dec 2016 - Jul 2017

- Set and implement social media and communication campaigns to align with marketing strategies - Provide engaging text, image and video content for social media accounts - Respond to comments and customer queries in a timely manner - Monitor and report on feedback and online reviews - Liaise with development and sales departments to stay updated on new products and features - Build relationships with customers, potential customers, and industry professionals - Create timely reports and analysis - Managing website content - Forecasting budgets to meet lead generation commitment - Researching competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising - Producing additional marketing communications, such as flyers, brochures and exhibition-related projects - Reporting to top management Show less

Digital Marketing Intern

• Jun 2016 - Aug 2016

Social Media - Build and execute social media strategy through competitive research, platform determination, bench-marking, and audience identification - Participate in brainstorming sessions - Edge Rank boosters creation - Generate, edit, publish and share daily content (original text, images, video) that builds meaningful connections and encourages community members to take action - Set up and optimize company pages within each platform to increase the visibility of client’s social content - Moderate all user-generated content in line with the moderation policy for each community - Create editorial calendars and syndication schedules - Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information AdWords - Account set up and management of accounts on Google AdWords - Maintenance and optimization of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics. - Provide recommendations and strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals. - Support the generation of new paid search campaigns, ad groups, and accounts. - Generate monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. SEO - Managing, scheduling and publishing to the PBN (Private blog network) - Content creation of PBN articles - Deriving keywords from AdWords keyword tool and recommending topics to the editorial team Ads Operation - Manage inventory and delivery capabilities - Set up campaign in DFP - Monitor and follow up on progress and ensure the desired deliverables - Optimize banners to achieve best CTR - Send periodic reports of running campaigns Show less

Digital Marketing Coordinator

• Jan 2015 - Jun 2016

-Managing website content - Content calendar creation - Moderation of social media channels - Forecasting budgets to meet lead generation commitment - Providing property related information to all customer queries - Monitoring competition on regular basis - Reporting to top management -Managing website content - Content calendar creation - Moderation of social media channels - Forecasting budgets to meet lead generation commitment - Providing property related information to all customer queries - Monitoring competition on regular basis - Reporting to top management

Public Relations Officer

• Sep 2014 - Mar 2015

- Contact and attract Sponsors, ministries, embassies and non-governmental organizations. - Contact media to ensure full media coverage - Assist other departments to keep things running smoothly. - Contact and attract Sponsors, ministries, embassies and non-governmental organizations. - Contact media to ensure full media coverage - Assist other departments to keep things running smoothly.

• Financial Department Assistant

• Jun 2013 - Aug 2013