Experience

Ardova Plc

• Nigeria
• Oil and Gas
• 300 - 400 Employee

• Head Retail Marketing

  • Feb 2022 - Present

  Responsible for articulating and facilitating the implementation of effective marketing strategies, programs, and sales activities aimed at meeting customer needs, enhancing brand equity, and ultimately increasing the revenue-generating capacity of the company.Key Achievements:💎 Streamlined retail operations, optimizing processes, and enhancing the overall customer experience through the implementation of efficient systems and operational improvements, resulting in increased efficiency and customer satisfaction.💎 Developed and implemented a comprehensive retail marketing strategy that resulted in significant sales growth and increased market share within the downstream oil and gas industry.💎 Established and nurtured strategic partnerships with key stakeholders, including suppliers and vendors, to optimize product offerings, drive profitability, and expand market reach.💎 Led cross-functional teams in the successful execution of high-impact marketing campaigns, resulting in increased footfall, heightened brand visibility, and enhanced customer engagement.💎 Successfully launched and managed innovative customer loyalty programs, driving customer retention, repeat business, and enhancing brand loyalty. Show less

• Business Manager

  • Feb 2020 - Feb 2022

  Responsible for coordinating all sales activities in the North Region, developing and executing growth plans across all sales channels while ensuring compliance with standard policies and procedures, and consistent quality service delivery to all customers.Key Achievements:💎 Increased the monthly sales volume from an average of 9 million liters to 27 million liters in 6 months, growing to 32 million within my first 18 months with the company. 💎 Led the acquisition of retail stations or facilities suited for prime retail locations within the North 1 and 2 Region.💎 Initiated market intelligence to determine competitors’ activities, product availability and pricing, and customers’ preferences, whilst at the same time developing the appropriate marketing strategy in response to all of these.💎 Led cross-functional teams in the successful implementation of cost-saving initiatives and process improvements, resulting in increased operational efficiency and profitability.💎 Implemented sales and marketing strategies that resulted in exceeding sales targets and market penetration, driving business growth and establishing a competitive edge.💎 Fostered strong customer relationships, acting as a trusted advisor to clients, understanding their unique needs, and providing customized solutions that resulted in long-term partnerships and repeat business. Show less



Forte Oil Nigeria

• Oil and Gas
• 1 - 100 Employee

• Business Manager

  • May 2018 - Feb 2020

  Responsible for coordinating all sales activities in the North Region, developing and executing growth plans across all sales channels while ensuring compliance with standard policies and procedures, and consistent quality service delivery to all customers. Key Achievements: 💎 Increased the monthly sales volume from an average of 9 million liters to 27 million liters in 6 months, growing to 32 million within my first 18 months with the company. 💎 Led the acquisition of retail stations or facilities suited for prime retail locations within the North 1 and 2 Region. 💎 Initiated market intelligence to determine competitors’ activities, product availability and pricing, and customers’ preferences, whilst at the same time developing the appropriate marketing strategy in response to all of these. 💎 Led cross-functional teams in the successful implementation of cost-saving initiatives and process improvements, resulting in increased operational efficiency and profitability. 💎 Implemented sales and marketing strategies that resulted in exceeding sales targets and market penetration, driving business growth and establishing a competitive edge. 💎 Fostered strong customer relationships, acting as a trusted advisor to clients, understanding their unique needs, and providing customized solutions that resulted in long-term partnerships and repeat business. Show less



ETERNA Plc

• Nigeria
• Oil and Gas
• 100 - 200 Employee

• Lead Retail

  • Jan 2015 - Apr 2018

  Responsible for coordinating all the Company's Retail sales activities in Fuel Service Stations and the distribution of automotive lubricants.Key Achievements:💎 Introduced strategies that drastically increased sales volume at several stations. Some stations in Lagos grew from 8,000 liters daily to 38,000 liters in Lagos and Port Harcourt).💎 Defined strategies for prompt, effective, and efficient reporting of activities at the stations to the management.💎 Championed the development and implementation of new business strategies & intelligence gathering on customers and competitors.💎 Introduced standard templates to monitor and reconcile stations operation, which has improved productivity, improved deadline delivery, and helped to effectively monitor retail operations nationwide.💎 Instituted a standard retail process and model that has endeared Eterna outlets to customers and made Eterna outlets number one wherever they are located. Show less

• Retail Lubes Supervisor

  • Oct 2012 - Jan 2015

  Responsible for coordinating retail lubes sales activities across the South/West, Edo, and Delta state, Other responsibilities include gathering market intelligence and monitoring competitors' activities, providing sales support to the sales team, and formulating marketing strategies and implementation of business plans and budget.Key Achievements:💎 Successfully managed and optimized the inventory of lubricants, ensuring adequate stock levels, minimizing stock-outs, and reducing carrying costs.💎 Developed and implemented efficient ordering and replenishment processes, resulting in improved supply chain management and streamlined operations.💎 Implemented quality control measures and conducted regular inspections to ensure adherence to product standards and customer satisfaction.💎 Trained and supervised a team of retail lubes staff, fostering a high-performance culture, and achieving operational excellence.💎 Implemented effective merchandising strategies and product placements, resulting in increased visibility and sales of lubricant products. Show less

• Retail Sales & Marketing Representative

  • Dec 2008 - Oct 2012

  Responsible for managing a fleet of Fuel Stations across Nigeria and also marketing automotive and industrial lubricants.Key Achievements:💎 Expanded Eterna Retail-lubes market share from Lagos to all the major regions in the country (Sales in South/West were below 500 cartons monthly in 2008, but now selling over 3,000 cartons in the South-East & South-South and South-West (Ibadan, Oshogbo, Sagamu, Ondo, etc.).💎 Promoted brand visibility and awareness within the territory. 💎 Successfully introduced specialized products to meet specific market needs.💎 Managed portfolio expansion of new & specialized products - Castrol Automotive Lubes.💎 Successfully performed constant and consistent training of all service station personnel on key components of customer service, product merchandising, quality control, and good housekeeping. Show less



Nigerian Breweries Plc

• Nigeria
• Food and Beverage Services
• 700 & Above Employee

• Acting Secretary to the Brewery Manager

  • Mar 2007 - Feb 2008

  Responsible for managing correspondence, scheduling appointments and meetings, organizing files and documents, taking minutes, and handling phone calls and emails. Key Achievements: 💎 Developed and implemented an efficient filing system, resulting in improved document organization and easy retrieval of information. 💎 Streamlined administrative processes and introduced digital tools, reducing paperwork and enhancing overall office efficiency. 💎 Managed complex calendars and schedules, effectively coordinating meetings, appointments, and travel arrangements for executives and team members. 💎 Maintained strict confidentiality and handled sensitive information with discretion, ensuring the security and privacy of sensitive documents and discussions. 💎 Successfully coordinated and facilitated smooth communication between different departments, executives, and external stakeholders, ensuring effective collaboration and timely dissemination of information. Show less



Oando Plc

• Oil and Gas
• 700 & Above Employee

• Station Manager

  • Sep 2006 - Mar 2007

  Responsible for end-to-end management of Station activities, product procurement, sales, reconciliation of accounts, marketing, maintaining policies & procedures, and ensuring compliance of all staff. Key Achievements: 💎 Successfully managed daily operations of the filling station, ensuring smooth fuel dispensing, efficient customer service, and adherence to safety regulations. 💎 Implemented effective inventory management strategies, reducing fuel wastage and minimizing stock-outs, resulting in improved profitability and customer satisfaction. 💎 Led a team of station attendants, providing training and guidance, resulting in a motivated and high-performing workforce. 💎 Developed and implemented customer service initiatives, resulting in increased customer retention, positive reviews, and improved brand reputation. 💎 Conducted regular inspections and maintenance checks to ensure equipment functionality, compliance with safety standards, and a safe working environment. 💎 Implemented cost-saving measures, such as optimizing energy consumption and reducing operational expenses, contributing to increased profitability for the filling station. Show less