Experience

CDK INDUSTRIES

• Nigeria
• Manufacturing
• 1 - 100 Employee

• Head; Brand & Marketing Communications

  • Jan 2019 - Present

  CDK Industries is Nigeria's leading manufacturers of porcelain tiles and sanitary wares.

• Head Of Brand Marketing

  • Jan 2019 - Present



Inlaks Nigeria

• Lagos, Nigeria

• Brand Communications Manager

  • Jun 2016 - Jul 2017

  Analyze brand positioning in the market and crystallize targeted consumers insights Take brand ownership using the corporate vision, mission, goals and strategies as pivot for brand strategies, brand positioning and go-to-market strategies Lead creative development and create motivating stimulus to get targeted population to “take action” Establish performance specifications, cost and price parameters, market applications and sales estimates Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) Coach the team and get the best from everyone Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues Oversee marketing and advertising activities to ensure consistency with product line strategy Align the company around the brand’s direction, choices and tactics Developing concepts, graphics and layouts for product illustrations, company logos, and websites Reviewing final layouts and suggesting improvements if required Liaising with external printers on a regular basis to ensure deadlines are met and material is printed to the highest quality Show less



Creativexone

• Lagos

• Concept Developent Manager

  • Sep 2014 - Jul 2015



ADWORK Ltd

• LAGOS

• SENIOR ACCOUNT EXECUTIVE

  • Jan 2013 - Sep 2013

  *Prospecting and developing new client relationships within a defined geography or market *Consulting with clients on business issues and research design *Developing innovative proposals and delivering strategic sales presentations *Making actionable and insightful recommendations for new products, extensions, or enhancements *Managing and mentoring a team of Account Executives *Resolving sales or delivery issues *Act as the client's liaison with the agency and balance the input of the various agency departments, ensuring it meets the client's objective *know all there is to know about the client’s product or service, the market and its consumer *Understand the client's marketing objectives in terms of sales, market-share, competitor products *Brief the media department so it can develop the media strategy *Prepare the creative brief, which is the foundation of the advertisements the creative team will produce *Oversee the various production stages every advertisement goes through *Assist the client in solving marketing problems *Ensure the advertising is created on time and on budget. Show less



TBWA

• Copy Writer

  • 2012 - 2013



Hi Media Limited

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Senior Brand and Marketing Executive

  • Jun 2009 - Nov 2012

  •Writing and proofreading copy and liaising with graphics designers and printers •Writing and distributing press releases •Writing for social engineering (twitters, facebook, website) •Writing and producing radio/TV ads •Carrying out market research and customer surveys to assess demand, brand positioning and awareness •Developing Brand/Marketing Communication Strategy •Maintaining and building contacts with the media •Contributing, evaluating and designing content formats •Evaluating marketing campaigns •Monitoring competitors activities Arranging for effective distribution of marketing materials and organising and attending events and exhibitions •Contributing and developing long term marketing plan and strategies •Assisting in the delivery of approved strategies •Liaising and building relationship with a range of stake holders, customers, suppliers, etc. •Managing budgets •Supporting the marketing/brand manager. Show less



newyork film academy

• student

  • 2011 - 2011

  Screenwriting, Copy-writing, Character analysis and development Screenwriting, Copy-writing, Character analysis and development



Eminent Communication Ltd

• Copywriter/Brand Strategist

  • Feb 2006 - May 2009

  •Writing and proofreading copy •Writing advertorials •Writing Radio/TV Ads. •Brand/Marketing Communication Strategy Formulations/Research •Concept analysis, evaluations and implementations •Applying conceptualized communication strategies into creative visual/written expression •Key player in strategic integrated marketing communication brain storming session •Writing and proofreading copy •Writing advertorials •Writing Radio/TV Ads. •Brand/Marketing Communication Strategy Formulations/Research •Concept analysis, evaluations and implementations •Applying conceptualized communication strategies into creative visual/written expression •Key player in strategic integrated marketing communication brain storming session