Team Lead, Marketing and Communications

• Sep 2022 - Present

Marketing and Communications specialist

• Nov 2020 - Present

Building, planning and implementing the overall digital marketing strategies for various brands.Managing cross-functional digital marketing team to achieve brand/company goals. Overseeing all brand/company's social media accounts.Creating event plans and budgets for clients across various business sectors.

Social Media Manager

• Nov 2019 - May 2022

Created, optimized and managed various clients' social media channels.Created social media content from start to finish.Engaged online with customers/users/prospects to drive conversation, connection and lead conversations.Ran basic social media ads for awareness

Digital Marketing Manager

• Jun 2022 - Aug 2022

Digital/Product Marketing Specialist

• Jul 2021 - Jul 2022

• Developing an understanding of the company’s products and features.• Working with the design and sales team to implement the plan.• Working closely with project teams, and create product content such as blog articles, emails, videos, social posts, product walkthroughs, webinars, etc.• Creating marketing campaigns to spur downloads, product awareness, user acquisition, onboarding, and retention.• Managing paid ad campaigns for the product, and look out for channels for collaborations, and partnerships.• Liaising with the tech team in general to improve the product, its processes, and user experience in general.• Managing the push notification system to send push notifications to users on the app intermittently.• Working with the social media team to ensure the brand tone and positioning remain consistent across all platforms.ACHIEVEMENTS• Managed a marketing campaign budget of over $10k• Took downloads from 2k to 5k in less than. 90days.• MAU from less than 800 to over 1700 in less than 90days.• Led cross-functional teams in the execution of marketing campaigns and support of new product launches.

Media Assistant

• Apr 2021 - Dec 2021

• Spearheaded email marketing campaigns and push notifications.• Delivered weekly email newsletters to subscribers via Convertkit mailing tool.• Reported a minimum of 28% increase in marketing performance using google analytics.• Created all published materials including marketing campaign materials, press releases, brochures, and flyers.• Wrote and monitored content for the website and worked with strategic alliances to verify the information released was correct.• Created and managed digital ads for social media, pay-per-click ads, video ads, and search engine marketing.• Published weekly articles on the website and also update WordPress plugins when necessary.ACHIEVEMENTS• Managed Search Engine Optimization (SEO) project being carried by the team in charge and give appropriate feedback.• Managed and interfaced with the SEO, Podcast Editing, Content Writing, and Admin team.• Launched the podcast into the market. • Launched and published over 23 episodes with thousand of downloads.

Digital/Product Marketing Specialist

• Nov 2020 - May 2021

 • Identified key features in products that will appeal to users.• Developed product marketing strategies (pricing, advertising, product launching).• Crafted compelling messages across marketing channels (landing pages, ad campaigns).• Worked with various teams (design, content, acquisition, product, sales) to implement strategies.• Worked with the marketing department to develop marketing campaigns for each product.• Developed and implemented promotional activities such as promotions and product launches.ACHIEVEMENTS • Worked with the product team to take the product to market.• Took app download from less than 1,000 to 11k in less than 6months.• Increased MAU (Monthly Active users) by 100% in less than 6months.