Client Director

• Apr 2022 - Present

Marketing Manager

• Apr 2021 - Mar 2022

• Marketing strategies for key accounts through product led growth marketing models. • Spearhead the 7 P’s marketing strategy for products in all categories. • Marketing objectives, strategies and campaigns annually, including budgetary components. • Evaluate prices and customer loyalty through effective and positive brand positioning. • Measure and analyse competitors to ensure brand awareness in the desired market. • Identify the KPI’s and analyse the tactics in customer marketing to generate revenues. • Budget control, cost efficiency analysis and business evaluation. • Analyse sales versus brand reviews through analysis of all marketing activities. • Identify new opportunities in the market through Go-To-Market (GTM) strategy. • Develop regional consumer acquisition plans with best fit marketing mix based the ROI. • Execute channel marketing plans in coordination with the sales team and distributors. • New market development for improving the brand’s visibility. • Accomplish the completion of projects and programs against timelines, quality, costs, profitability, risk and scope, in multi-disciplinary projects. • Procurement planning, requirement analysis, sourcing, supplier evaluation, contract management, etc. • Ensure a sustainable procurement practice between clients and vendors. • Create the art work, exchange feedback and creative content for client approval. • Request for proposal, request for information, purchase orders and change orders until rejected, approved or submitted. • Vendor management, negotiating contracts, controlling costs & reducing purchase risks. • Negotiate lowest possible cost for material, balanced against optimum quality & schedule needs. • Advanced planning tools to model, simulate and execute material plans. • Data Analysis for order and replenishment policies. • Implement business improvement plans. • Reduce costs, improve quality & enhance business processes. • Assess contracts for effective vendor management and profit margins. Show less

Senior Account Manager

• May 2020 - Apr 2021

• Implemented marketing plans, linked to the strategic account and brand strategy for Reckitt Benckiser. • Managed account working and the budget according to the brands priority. • Coordinate with Sales and Marketing to deliver key concepts and on-time delivery. • Tracking implementation, ROI and findings along with clients Sales teams. • Recommended business opportunities for each category in order to identify growth opportunities. • Liaison with a team of marketing specialists in carrying out marketing plan. • Maintained knowledge of marketing trends, developments and best practices. • Project related marketing support is provided through in-house programs, brand resources or other third party providers. • Defined marketing events in the region including preparation, planning and execution of events for the region. • Monitored campaigns to ensure that the budget levels are being maintained across all campaigns. • Managed all product branding activities for better reach within the region. • Partner programs with necessary teams within the organization for pricing, merchandising, distribution, operations, etc. • Negotiated proposals from possible marketing partners including media proposals, co-branding opportunities, etc. Show less

Account Manager

• Jul 2016 - Apr 2020

• Ensured the projects run smoothly by organizing and planning schedules and timelines. • Assessed project and resource requirements, negotiated and estimated budgets and oversaw the purchasing, supply chain and logistics. • Researched and sourced vendors, obtained quotes with pricing, turnaround times and quality of work. • Responsible for supplier relationships while focused on specific customer needs. • Processed orders from consumers, retailers and production clients. • Ensured supplies are accurately controlled to reduce obsolescence, outdates and waste within the projects. • Negotiated contracts, assigned jobs, evaluated performance and ensured timely payments are made. • Presented the best quotes to the client and ensured optimum prices for profitability. • Responsible for the total life cycle of logistics support including procuring permits and approvals. Show less

Sales & Marketing Manager

• Aug 2014 - Jun 2016

• Responsible for Sales & Marketing through improving processes, measuring effectiveness and ensuring the company objectives are met. • Provided market reports, outlining the company’s sales and profitability objectives. • Communicated with cross functional teams to analyse key statistics and data for the purposes of positioning sales in the market place. • Evaluated field strategies and allocated resources to grow market share and profitability against the sales targets. • Developed sales plans, forecasts and campaigns to achieve the annual sale target. • Built workflows, identified sales opportunities and developed new customers. Show less

Sales & Marketing Manager

• Aug 2006 - Jul 2014

• Responsible for the sales and marketing to clients inside the UAE. • Developed a sales plan in conjunction with Sales Manager, with detailed activities to follow for meeting or exceeding sale quotas. • Conducted business meetings with customers and decision makers to influence positive outcomes. • Maximized all opportunities in the process of closing a sale resulting in the increase of market share from larger competitors. • Consulted and made recommendations to new prospects and existing clients of the various solutions the company offered to their business challenges. • Developed a database of qualified leads through referrals, telephone campaigning, face to face cold calling, direct mail, email and networking. Show less