Abigail Watts

Business Manager at DDB Melbourne
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Contact Information
Location
Melbourne, Victoria, Australia, AU
Languages
  • English Native or bilingual proficiency

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Bio

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5.0

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Natalia Hernandez

Abigail is a powerhouse of ideas. Whether it comes to creative briefs or long-term strategies, she always knows how to apply her many strengths across copy, design and events management to deliver dynamic results. A great team member and a forward-thinking innovator, Abbie is an incredible addition to any team.

Holly Beddingfield

Abbie is positive, creative, and strategic. She is brimming with ideas, but is just as interested in how to execute them. Abbie brings light to the office and to the role everyday, and her enthusiasm to make things better is contagious.

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Credentials

  • Responsible Service of Alcohol
    Club Training Australia
    Jan, 2015
    - Sep, 2024

Experience

    • Advertising Services
    • 1 - 100 Employee
    • Business Manager
      • Jul 2022 - Present
    • Digital Marketing & Social Media Coordinator
      • Sep 2020 - Jun 2022

      I manage a growing house of brands across digital channels within Mumificent PPL, including DockATot Australia and New Zealand. As Australian distributors of DockATot, this high-end premium brand is considered one of the leading baby lounger brands globally. Key Tasks - Ensure all digital marketing adheres to brand guidelines to successfully promote and educate our growing audience. - Curate and manage the digital marketing and social calendar for all brands - Evaluate, measure and report on all digital and social activity, providing recommendations - Manage influencer marketing and photography program - Create graphic design content for internal and external campaigns - Manage and curate external brand partnerships - Write blog content and coordinate guest posts - Create, test and publish email campaigns - Develop and grow the brands' social channels - Manage web content and ensure brand campaigns and product information are correct and current Show less

    • Entertainment Providers
    • Digital Marketing Development, Tour Manager, Assistant, Actor, Singer
      • Jan 2006 - Jun 2022

      I have graduated through many roles in this family-owned business, most recently being given the opportunity to develop and manage Social Media such as the Facebook and Instagram accounts. I have also been the Tour Manager of a 5-week Australia-wide tour. This was a significant role for a 21-year old and I was complemented on carrying out the role in a calm, organised, proactive and ultimately successful manner. Key Tasks • Developing social media pages including Facebook and Instagram • Head of touring merchandise sales including spreadsheets and reporting • Multi-tasking as the norm and finding solutions to all challenges on the road • Organising 5 cast and 3 crew • Working to tight deadlines • Completing internet and store orders and various stocktakes Show less

    • United Kingdom
    • Business Consulting and Services
    • 1 - 100 Employee
    • Marketing Executive
      • Jan 2019 - Mar 2020

      I presented Speakers Corner as a high-end and friendly thought-leader within the events industry through digital channels, ensuring they continued to capture quality business leads to form a dynamic and expanding client base. As a leading speaking bureau, they booked world-renowned speakers for business events. Key Tasks - Create digital and print campaigns - Maintain social media presence across all platforms - Track and analyse performance using Google Analytics and social channels - Manage and maintain two existing websites - Write and update speaker biographies, videos and website content across database and website - Content management and copywriting - Event management with external partnerships Show less

    • Australia
    • Airlines and Aviation
    • 100 - 200 Employee
    • Contractor
      • May 2017 - Jun 2018

      I developed multiple user training manuals for the new corporate computer system (RAMCO) and assisted in training staff. At the conclusion of my contract was hired full time as a Purchasing Officer ordering for their fleet including Cobham, QantasLink and cargo branded planes. Key Tasks - Create User Manuals for new online system - Train staff in new online system - Communicate with external key suppliers - Obtain quotes for aircraft parts (own fleet and QANTAS link) - Learn and create orders in system - Complete company stocktake (more than 60,000 line items) - General administration Show less

    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Intern
      • Aug 2017 - Oct 2017
    • Australia
    • Staffing and Recruiting
    • 1 - 100 Employee
    • Staff
      • Aug 2016 - Sep 2017
    • Australia
    • Construction
    • Marketing Intern
      • May 2017 - Jul 2017
    • United Kingdom
    • Hospitality
    • 1 - 100 Employee
    • Waitress and Bar Staff
      • May 2016 - Nov 2016
    • United Kingdom
    • Education
    • 1 - 100 Employee
    • Gap Student
      • Jan 2013 - Dec 2013

Education

  • University of Adelaide
    Bachelor’s Degree, Commerce (Marketing), Media (Digital Productions)
    2014 - 2018
  • McMaster University
    Bachelor’s Degree, Media, Semester Exchange
    2016 - 2016
  • Pembroke School
    High School
    2008 - 2012

Community

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