Experience

Museum of the American Revolution

• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Digital Product Manager

  • Nov 2019 - Present

  Greater Philadelphia Area The Museum of the American Revolution is a new museum in Philadelphia that explores the dramatic, surprising story of the American Revolution and its enduring legacy. The Museum was looking for a new Digital Product Manager to lead and manage all public-facing digital platforms, including websites, apps, digital signage, and in-gallery software. My responsibilities include: • Lead and manage all public-facing digital platforms, including websites, apps, digital signage, and… Show more The Museum of the American Revolution is a new museum in Philadelphia that explores the dramatic, surprising story of the American Revolution and its enduring legacy. The Museum was looking for a new Digital Product Manager to lead and manage all public-facing digital platforms, including websites, apps, digital signage, and in-gallery software. My responsibilities include: • Lead and manage all public-facing digital platforms, including websites, apps, digital signage, and in-gallery software • Drive the strategy for the information architecture, development, and ongoing maintenance of these projects and platforms • Manage website, virtual museum, in-gallery interactives, digital interactives, and app projects such as website redesigns, CMS upgrades, and feature additions as a technical lead to interface with all departments, consultants, and agencies • Manage the work of professional staff, developers, consultants, and contractors to develop and maintain the Museum's digital products • Develop site maps and wireframes or review the work of outside consultants • Manage eGalaxy ticket webstore including strategizing, building ticket price look up (PLU), updating the webstore • Manage a prioritized list of enhancements and bug fixes for ongoing digital improvements • Develop and oversee content publishing workflows to the website, including troubleshooting technical issues • Measure and track results based on defined goals and KPIs, including web analytics and SEO tracking • Create monthly digital reports using Galaxy Gateway and other analytical products such as Google Analytics, Google Tag Manager, Google Search Console, and CrazyEgg • Strategize with Digital Content Manager to explore and develop content for content gaps, SEO opportunities, and business goals • Collaborate with colleagues in IT to ensure the necessary infrastructure is in place to meet the needs of the digital program Show less



FromJewelersRow

• Shop Owner & Freelance Jewelry Maker

  • Nov 2016 - Present

  Greater Philadelphia Area In the world of mass-produced items, handmade jewelry is a rare find. Every piece has a story; every piece is uniquely handmade. We believe in creating and selling handmade jewelry to preserve the artisans, the handmade techniques, and the art for the next generations. Every handmade piece has a story—be apart of the legacy. We sell engagement rings, earrings, necklaces, brooches, special occasion jewelry, vintage jewelry, antique jewelry, handmade items, and more. We can size… Show more In the world of mass-produced items, handmade jewelry is a rare find. Every piece has a story; every piece is uniquely handmade. We believe in creating and selling handmade jewelry to preserve the artisans, the handmade techniques, and the art for the next generations. Every handmade piece has a story—be apart of the legacy. We sell engagement rings, earrings, necklaces, brooches, special occasion jewelry, vintage jewelry, antique jewelry, handmade items, and more. We can size rings specifically to your measurements. Check out the shop: https://www.etsy.com/shop/FromJewelersRow My personal experience: I have been making jewelry since 2011 and started learning on Jeweler's Row in Philadelphia, PA. I wanted to create an shop that sold handmade and vintage items that you cannot find anywhere else. There is a need for artisans to sells their jewelry and to keep the designing one-of-a-kind pieces. I curate pieces from Philadelphia's Jeweler's Row and every piece has a story. Show less



Virtua Health

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Web Lead

  • Jul 2019 - Nov 2019

  Marlton, NJ Virtua Health is a non-profit healthcare system in southern New Jersey that operates a network of hospitals, surgery centers, physician practices, fitness centers, and more. I was hired as the Web Lead to lead and manage the digital strategy for the company's websites and migration. • Managed and built a marketing strategy for Virtua Health's Sitecore website assets with an established editorial plan based on: research, proactive collaboration with key business units, social and video… Show more Virtua Health is a non-profit healthcare system in southern New Jersey that operates a network of hospitals, surgery centers, physician practices, fitness centers, and more. I was hired as the Web Lead to lead and manage the digital strategy for the company's websites and migration. • Managed and built a marketing strategy for Virtua Health's Sitecore website assets with an established editorial plan based on: research, proactive collaboration with key business units, social and video departmental integration, content development, and tested best practices in user experience and design. • Developed a path forward for a migration strategy for Lourdes Health System content and to integrate with Virtua Health's Sitecore website. • Analyzed and interpreted data to better orient marketing efforts to the consumer, regularly communicate findings and KPI dashboard to grow online engagement, and actively shape actions to increase engagement and growth measures. • Developed new search features and campaign landing pages using Sitecore that optimize traffic and user experience (UX). • Analyzed market trends to identify and leverage options for new technology, voice search, AI, and experience. • Successfully aided in the launch of a rebrand effort with 13 different websites. Show less



Infinia Search

• United States
• Staffing and Recruiting
• 1 - 100 Employee

• Web Content Administrator (TeamSite)

  • May 2019 - Jun 2019

  Infinia Search is a Talent Solutions Company and it facilitates contract work with companies like Vanguard. I was on assignment doing contract work for Vanguard. My assignment involved developing a strategy to expire and archive content webpages in Vanguard’s TeamSite Website: • Updated and maintained content for multiple internal and external websites. Updated and maintained self-contained websites in support of events and marketing initiatives. Assumed responsibility and… Show more Infinia Search is a Talent Solutions Company and it facilitates contract work with companies like Vanguard. I was on assignment doing contract work for Vanguard. My assignment involved developing a strategy to expire and archive content webpages in Vanguard’s TeamSite Website: • Updated and maintained content for multiple internal and external websites. Updated and maintained self-contained websites in support of events and marketing initiatives. Assumed responsibility and ownership of web content. • Identified, evaluated, and resolved issues that may impact the completion of project tasks. Participated on project teams as it relates to web content, implementing content strategy. Communicated project status and other key information regularly to internal clients. • Produced procedural documentation, identified improvement, and provided insights to business and IT partners on web management matters. Served as subject matter expert for clients and supports questions related to content management. • Ensured that all work has been test and approved, and that all work adhered to department, brand, security, and legal standards. • Monitored web maintenance queues and work volumes to ensure departmental cycle time goals are achieved. • Built and maintained strong working relationship with project teams, internal clients and team members involved with web content projects and maintenance to ensure efficient delivery and high quality. Communicates regularly to provide status, freezes, and elevation. • Assisted in developing, gathering, and analyzing metrics and performance data to evaluate the effectiveness of departmental operations. Show less



Cigna

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Digital Marketing Specialist

  • Jul 2017 - Sep 2018

  Cigna Global Health Benefits (CGHB) was looking to improve their digital marketing strategy. I was hired as a Digital Marketing Specialist to develop, manage, and maintain the websites of Cigna Global Health Benefits (CGHB), North America. My role also included digital analytics optimization, telemedicine app strategy, email marketing, and other digital ventures. In addition, I partnered with owners of digital platforms to ensure timely and accurate messaging, and provide critical… Show more Cigna Global Health Benefits (CGHB) was looking to improve their digital marketing strategy. I was hired as a Digital Marketing Specialist to develop, manage, and maintain the websites of Cigna Global Health Benefits (CGHB), North America. My role also included digital analytics optimization, telemedicine app strategy, email marketing, and other digital ventures. In addition, I partnered with owners of digital platforms to ensure timely and accurate messaging, and provide critical collaboration. My Successes: • Managed the launch of a new website for North America Cigna Global Health Benefits (https://www.cignaglobalhealth.com/) in Q1 of 2018. The new website featured a responsive design, lead generation capabilities, a connection to Salesforce, Eloqua, and Adobe Analytics, audience specific sections (broker, client, customer, provider), and keyword rich content. Website traffic improved by 53% when compared to the prior year. • Project managed and launched new Cigna Global Health Benefits websites for Singapore (https://www.cignaglobalhealth.com/ap/en/employers-brokers/overview), Europe (https://www.cignaglobalhealth.com/eu/en/employers-brokers/overview), and the Middle East (https://www.cigna-me.com/) regions. My Responsibilities were: • Developed, managed and maintained the websites taking into account corporate brand standards and leveraging the latest technology. • Designed digital materials for marketing campaigns for telemedicine apps and activities (ads, emails, microsites). • Managed digital marketing budget to ensure appropriate metrics and ROI for the segment. • Reported and analyzed metrics regularly to assess success and areas of improvement. • Executed email campaigns that included development in Eloqua (email platform), testing content/email lists and reporting metrics. • Acted as a representative of CGHB NA to manage, maintain and work with developers on updates to the customer, client and broker portals. Show less



The Franklin Institute

• United States
• Museums, Historical Sites, and Zoos
• 100 - 200 Employee

• Senior Producer, Digital Media

  • Jul 2015 - Jul 2017

  Philadelphia, Pa The Franklin Institute wanted to augment its digital strategy and I was hired as a Senior Producer, Digital Media to help that initiative. I was responsible for producing and managing aspects of the organization's external web presence, microsites, apps, digital reporting, and digital asset management (DAM) system. My Successes: • Project managed the creation, development, & launch of the native Franklin Institute app for iOs & Android devices. The app included turn-by-turn… Show more The Franklin Institute wanted to augment its digital strategy and I was hired as a Senior Producer, Digital Media to help that initiative. I was responsible for producing and managing aspects of the organization's external web presence, microsites, apps, digital reporting, and digital asset management (DAM) system. My Successes: • Project managed the creation, development, & launch of the native Franklin Institute app for iOs & Android devices. The app included turn-by-turn directions, virtual reality (VR) content for stereoscopic use or non-vr headset use, a digital membership card, a daily schedule list of programming and movies, permanent and traveling exhibit content, a streamlined ticketing purchase experience, an easy way to pull up past tickets, information about parking, food, & a geofenced homepage for onsite and offsite users. After launch, I worked promoting the app and the campaign was successful with over 19,000 downloads of the app on the Apple Store or Google Play Store. The app won a 2017 Communicator Awards for Excellence in Integrated Mobile Features Science & VR Mobile Apps & Excellence in Mobile Cultural Institutions, Science and VR Mobile Apps. The app also won an Interactive Award for Best in Class Award: Museum & Best in Class Award: Science/Technology. • Managed & executed The Franklin Institute’s website content management system (CMS) & increased traffic to the website through search engine optimization and Adwords, content marketing, creating editorial content, web development, & Google Grants. The website traffic increased from January to June 2014 to 2017 by 71.02% (sessions) and 63.48% (pageviews). The website traffic increased from 2014 to 2016 by 46.75% (sessions) and 71.82% (pageviews). The website won a couple 2017 Communicator Awards for Excellence in General Education Website & Distinction in Cultural Institution Website. • Created turn-by-turn direction app tours with Meridian Wayfinding beacon technology.

• Digital Marketing Manager

  • May 2014 - Jul 2015

  Philadelphia, PA The Franklin Institute developed a responsive design website and were in need of a digital marketer to manage their new website(https://www.fi.edu/) and create a digital strategy. My Responsibilities were: • Managed main website, fi.edu and various intranet website through the use of a Content Management System (CMS) and HTML/CSS/JavaScript coding • Created and designed new webpages for external customers and internal clients • Executed a migration strategy of hundreds of pages… Show more The Franklin Institute developed a responsive design website and were in need of a digital marketer to manage their new website(https://www.fi.edu/) and create a digital strategy. My Responsibilities were: • Managed main website, fi.edu and various intranet website through the use of a Content Management System (CMS) and HTML/CSS/JavaScript coding • Created and designed new webpages for external customers and internal clients • Executed a migration strategy of hundreds of pages of old educational resource content to the new domain, fi.edu • Developed a digital marketing strategy that involves Web Design, Web Development, Search Engine Marketing (SEM), SEO, Social Media, and Email Marketing • Analyzed and created high-level digital marketing monthly reports on website traffic, user engagement, referral traffic, partner traffic, campaign effectiveness, Social Media traffic, trending topics, Social Media platform performance, website server performance, Search Engine Optimization (SEO) performance, channel effectiveness • Implemented and managed website audits that test for User Experience (UX), content effectiveness, Search Engine Optimization (SEO), parent & child nodes, responsive design and usability, bounce rate, site speed, broken links, and other website statistics • Managed all internal website edit requests • Managed and optimized Google Adwords, Display Network ads, and Social Media ads with third party vendors • Managed digital content such as photography, videos, documents, and other digital assets • Created and analyzed trackable links for partner channels and digital marketing campaigns such as display ads or paid search ads • Photographed and photo edited for website and digital content • Created high-level digital education materials for internal clients, which communicates the current digital marketing landscape as well as all of our digital strategies



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Digital Marketing Consultant | Responsive Web Designer | Photographer | Digital Consultant

  • Jul 2013 - Feb 2016

  I have a passion for helping US & International businesses with their marketing, web design, web development, and photography needs. • Develop strategic marketing plans that serve the clients’ goals and needs • Design and develop new responsive design websites for clients that are hand-coded or built using an open source Content Management System (CMS) • Develop documentation and train staff on newly built website • Perform website analysis of User Experience (UX) design and… Show more I have a passion for helping US & International businesses with their marketing, web design, web development, and photography needs. • Develop strategic marketing plans that serve the clients’ goals and needs • Design and develop new responsive design websites for clients that are hand-coded or built using an open source Content Management System (CMS) • Develop documentation and train staff on newly built website • Perform website analysis of User Experience (UX) design and usability testing on a current or new website, to optimize a website’s performance and the user experience • Create reports for international and US clients’ current digital marketing penetration and recommendations of improving their digital strategy using Key Performance Indicators (KPIs) • Create Return On Investment (ROI) reports for e-commerce websites • Design and code new marketing material such as webpages and email templates (responsive and mobile) • Create optimized social platform company/business pages for Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc • Develop and train clients about a Social Media strategy through customized documentation and training sessions • Design marketing material such as interactive pdfs, brochures, direct mailers, tradeshow materials, giveaways, logos, menus, client takeaways, letterhead, reports, a corporate style guide, photo shoots, video shoots, etc. • Make recommendations on current design or new design material built by a third party • Conduct a customized competitor or market analysis report for businesses • Provide photo shoots for companies including shoots of business, a company’s staff, a company event, a company’s products, etc • Execute a new brand or brand refresh of a company • Create and change marketing budgets • Developed a PR plan for a new business Feel free to contact me about more details or for more examples of my consulting work for US or international businesses Show less



Abby Normal Photography

• Photographer

  • Jan 2006 - Feb 2016

  Greater Philadelphia Area Photography has always been a creative outlet for me. I have dabbled in photography since I was a young girl and realized while in high school that I would love to make my hobby into a business. I specialize in creative and editorial photo shoots. I enjoy showing my unique perspective in editorial, parkour, portrait landscapes, and still life photo shoots. Customers are with their choice of services: photo shoots, photo editing, prop design, and conceptual design. I have even designed and coded… Show more Photography has always been a creative outlet for me. I have dabbled in photography since I was a young girl and realized while in high school that I would love to make my hobby into a business. I specialize in creative and editorial photo shoots. I enjoy showing my unique perspective in editorial, parkour, portrait landscapes, and still life photo shoots. Customers are with their choice of services: photo shoots, photo editing, prop design, and conceptual design. I have even designed and coded my professional photography website: http://abbynormalphotos.com/. Now a part of Code & Copy Writer LLC. Show less



Comly Auctioneers & Appraisers

• United States
• Financial Services
• 1 - 100 Employee

• Marketing Manager

  • Jul 2013 - May 2014

  Philadelphia, PA I was hired to give the company an effective marketing strategy. My job activities included rebranding the company, developing and designing a new website, developing and implementing a Search Engine Optimization strategy, creating a social media strategy with Facebook, LinkedIn, Google+, and Twitter, copywriting and developing website content, printed collateral, web ads, Google Adwords campaigns, Facebook and LinkedIn advertisements, tracking and analyzing all marketing campaigns and… Show more I was hired to give the company an effective marketing strategy. My job activities included rebranding the company, developing and designing a new website, developing and implementing a Search Engine Optimization strategy, creating a social media strategy with Facebook, LinkedIn, Google+, and Twitter, copywriting and developing website content, printed collateral, web ads, Google Adwords campaigns, Facebook and LinkedIn advertisements, tracking and analyzing all marketing campaigns and advertisements, redesigning emails to be optimized for mobile devices, created a CRM plan, creating and managing thousands of dollars in marketing budgets each month. My successes: • Rebranding the company and implemented a new logo • Created a Customer Relationship Management Plan (CRM) • Increased the company's website traffic by 3,744% (179 to 6,702 web page views per month) • Created customized email subscriptions and designed related mobile-friendly emails with open rates around 28% • Developed and designed a new website and new web pages • Created and implemented a Search Engine Optimization (SEO) strategy, created advertisements, and created a social media strategy with Facebook, LinkedIn, Google+, and Twitter • More than doubled website traffic (main page/specific auctions) through SEO and marketing campaigns • More than sextupled social media followers/likes on Facebook (391 to 3893), LinkedIn (14 to 99), and Twitter followers (100 to 881) • Began Facebook customer engagement campaign averaging 1,249 customers per month • Created Google Adwords advertisements with 3.62% CTR and high impressions • Designed and implemented landing pages to track effectiveness of printed material • Managed and created budgets of $2,500 + per month • Cut costs of more than $2,700 per month by disengaging un- or under-performing marketing efforts Show less



CenTrak

• United States
• Hospitals and Health Care
• 100 - 200 Employee

• Marketing Coordinator

  • Sep 2012 - Jun 2013

  Newtown, PA CenTrak, a provider of Real-Time Location Systems for Healthcare facilities. It is high tech solution tracked staff, patients, equipment, and temperature in healthcare facilities. Their solution is growing in popularity and they needed a Marketing Coordinator to expand their marketing efforts. The company hired me to design and implement an iPad and Android company app, develop and manage their main website, partner portal, and third party website, create and coordinate target email… Show more CenTrak, a provider of Real-Time Location Systems for Healthcare facilities. It is high tech solution tracked staff, patients, equipment, and temperature in healthcare facilities. Their solution is growing in popularity and they needed a Marketing Coordinator to expand their marketing efforts. The company hired me to design and implement an iPad and Android company app, develop and manage their main website, partner portal, and third party website, create and coordinate target email blasts, direct mail campaigns, print/web advertisements, analyze the effectiveness of marketing material, search engine optimization (SEO), Google Adwords campaigns, social media strategy, and email marketing. I also trained staff on new marketing materials such as newly created webpages, printed collateral, company apps, etc. I coordinated trade shows, speaking engagements, webcasts, and blogs, created reports of marketing effectiveness, trend analysis, and the competitive environment, and photographed new products for marketing material. Developing new webpages, marketing material, iPad apps, co-branded material, presentation fed my creative side while analyzing the effectiveness of each campaign,with landing pages, Google Analytics, third party tracking sites fed my analytical side. It was a great job to gain a vast amount of experience in marketing using different mediums. Show less



University of Pennsylvania Health System

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Marketing Intern

  • Mar 2012 - Aug 2012

  Philadelphia, Pa A physician’s group new to Pennsylvania Hospital did not received tailored marketing materials or campaigns; therefore, they struggled to retain and capture a new cliental. I was hired to assist the physician’s group to develop marketing for patient loyalty and retention strategies. I created integrated multi-media campaigns, which included print advertisements, events, email blasts, online and print promotions, which resulted in new patients and returning customers sales. To help boost past… Show more A physician’s group new to Pennsylvania Hospital did not received tailored marketing materials or campaigns; therefore, they struggled to retain and capture a new cliental. I was hired to assist the physician’s group to develop marketing for patient loyalty and retention strategies. I created integrated multi-media campaigns, which included print advertisements, events, email blasts, online and print promotions, which resulted in new patients and returning customers sales. To help boost past customer sales, I developed a unique discount program for customers attending lectures of the physician’s group; the result was increased sales from past customers and increased brand awareness. The physicians had struggled to produce a website that fit their target audience. I reconfigured their website to increase aesthetic value, readability, user experience, SEO, targeted copy, and new webpages, which helped convert website users to into new customers and past customers obtain helpful information about the doctors or surgery. There were plans of enacting a patient database for the physician to help identify the progress of their treatment and help to diagnose new patients; however, there were only miscellaneous photos of patients and no database. I worked hard to create an easy to use database for the doctors that included patient information such as MRN, the ailment, the date, and any procedural notes. The new database helped diagnose future cases by showing signs of a certain illness and maintained a virtual photo record of the patients to ensure better treatment. Show less



Pennsylvania State University

• United States
• Higher Education
• 1 - 100 Employee

• Consumer Behavior Lab Research Assistant

  • Aug 2010 - May 2011

  Pennsylvania State’s Marketing Research Department needed new Consumer Behavior Lab Research Assistants, who had a professional demeanor, exemplified marketing astuteness, and could be trusted with confidential information. I was hired to work with both professors and graduate students who were conducting various marketing research studies to ensure their studies were controlled environments. I aided the researchers in their experiments, which resulted in new publications in marketing research… Show more Pennsylvania State’s Marketing Research Department needed new Consumer Behavior Lab Research Assistants, who had a professional demeanor, exemplified marketing astuteness, and could be trusted with confidential information. I was hired to work with both professors and graduate students who were conducting various marketing research studies to ensure their studies were controlled environments. I aided the researchers in their experiments, which resulted in new publications in marketing research magazines. The laboratory needed to be set up differently for each experiment with proper materials and tests. I maintained standard laboratory procedures and was quick to react if there was an error or issue with an experiment, which made operations run smoother and reduced outliers in the data. All the work that went into each study evoked a greater appreciation for Marketing Research and all the analytical and statistical work involved in these studies. I have a great appreciation for data analysis and consumer behavior theory. Show less



PSUKnowHow

• Mechanical Or Industrial Engineering

• Accounting and Finance Tutor

  • Aug 2010 - Jan 2011

  PsuKnowHow is a private tutoring firm that sought tutors with high understanding of different fields; unfortunately, the organization did not have Finance or an Accounting tutor. I was brought on as an Accounting tutor to develop tailored lesson plans and help each student with various problems. I kept a steady flow of students who improved their Accounting grades and study habits after my tutor sessions. The hours were demanding for a tutoring having to work a minimum hours and be on… Show more PsuKnowHow is a private tutoring firm that sought tutors with high understanding of different fields; unfortunately, the organization did not have Finance or an Accounting tutor. I was brought on as an Accounting tutor to develop tailored lesson plans and help each student with various problems. I kept a steady flow of students who improved their Accounting grades and study habits after my tutor sessions. The hours were demanding for a tutoring having to work a minimum hours and be on call all of the time. Maintaining a level of excellence with school and dedication to my clients(students), I became highly skilled at time and project management. Show less

• Accounting Tutor

  • Jan 2010 - May 2010

  Abington, Pa Pennsylvania State students struggled every semester with Accounting. They had a hard time understanding fundamental concepts, understanding implementation of concepts, and studying for exams. Pennsylvania State University hired me after a recommendation from my Accounting Professor to be the Accounting Tutor for the school. I met with fellow students, diagnosed their issues that they were having with the material, and created tailored plans to help them succeed. My tailored plans for… Show more Pennsylvania State students struggled every semester with Accounting. They had a hard time understanding fundamental concepts, understanding implementation of concepts, and studying for exams. Pennsylvania State University hired me after a recommendation from my Accounting Professor to be the Accounting Tutor for the school. I met with fellow students, diagnosed their issues that they were having with the material, and created tailored plans to help them succeed. My tailored plans for students included on the spot exams, breaking down how different fundamental accounting principles worked and using interesting relative examples to ensure memorization, lecturing students on study habits, and endless encouragement to do better. As a result of a tailored lesson plan for each student, their grade significantly improved, they understood fundamental accounting principles, maintained a steady homework submission, and emotionally felt better about their overall performance in the class. At the end of the semester, the Accounting professor congratulated me for my dedication to the students and told me that my students improved their grades by whole grade letters. Show less