Abigail Nowak

Senior Social Media Manager at Goodway Group
  • shield Verified
Contact Information
us****@****om
(386) 825-5501
Location
Washington DC-Baltimore Area, Washington DC-Baltimore Area

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5.0

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Meghan Hipley

I worked with Abbie for almost 3 years in my last role. I was always impressed with Abbie’s curiosity and desire to learn. She is not ok with mediocre work and will go the extra mile for her clients and team members. She is extremely dedicated to exceeding her client’s goals and that reflects directly in the results.

Danielle Blue

Abbie excels at managing several clients simultaneously. Whether it is generating original content for their social media campaigns, researching best practices for new clients or managing projects (even outside of her specialties) she consistently meets deadlines and exceeds expectations. Working with Abbie has been a pleasure and she is dedicated in all aspects of her work.

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Credentials

  • Arianna Huffington's Thrive 04: Facing Challenges with Gratitude and Forgiveness
    LinkedIn
    Jun, 2021
    - Present
  • Meta Certified Media Planning Professional
    Meta
    Jan, 2021
    - Present
  • LinkedIn Marketing Solutions Fundamentals
    LinkedIn
    Jun, 2021
    - Present
  • Meta Certified Media Buying Professional
    Meta
    Feb, 2021
    - Present
  • Facebook Certified Media Planning Professional
    Meta
    Jan, 2021
    - Present
  • Facebook Certified Media Buying Professional
    Facebook
    Feb, 2021
    - Present
  • Facebook Certified Media Planning Professional
    Facebook
    Jan, 2021
    - Present

Experience

    • United States
    • Advertising Services
    • 300 - 400 Employee
    • Senior Social Media Manager
      • 2023 - Present

    • Media Solutions Manager
      • 2021 - 2023

      - Client facing paid social manager - Planning and implementing paid social campaigns across various social platforms- Collaborating with internal teams to identify KPIs and impact of digital campaigns- Providing social audits and recommendations

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Vice President, Senior Social Media Marketing Manager
      • 2018 - 2021

    • Social Media Marketing Account Manager
      • 2014 - 2018

      - Developed and executed paid social media campaigns for the following industries: Education, E-commerce and Consumer Packaged Goods- Managed E-commerce paid social campaigns, successfully driving strong returns while exceeding client's goals- Created original content for brands from copywriting to creative concepting- Analyzed campaign data and goals to provide weekly, monthly and annual reports- Provided research and recommendations for new client pitches

    • Social Media Marketing Account Executive
      • 2013 - 2014

      - Managed ongoing social media campaigns - Led day-to-day client interaction- Created original content for brands in the form of monthly editorial calendars- Analyzed campaign data and goals to provide monthly reports to clients- Provided strategic recommendations to both new and current clients- Researched new industry technologies and social media tactics

    • United States
    • Advertising Services
    • Associate Account Executive
      • 2013 - 2013

Education

  • The University of Alabama
    Bachelor of Arts
    2007 - 2011
  • Atholton High School
    2003 - 2007

Community

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