Experience

The Arbory

• United States
• Hospitality
• 1 - 100 Employee

• Owner/Founder

  • Jan 2021 - Present

  Set vision for what The Arbory is, who our target clients are, and how to grow revenue pipelines. Oversaw design, construction, permitting, licensing of space. Develop and deploy marketing plans. Hire salary and freelance staff. Set vision for what The Arbory is, who our target clients are, and how to grow revenue pipelines. Oversaw design, construction, permitting, licensing of space. Develop and deploy marketing plans. Hire salary and freelance staff.



One Tree Forest Films

• United States
• Advertising Services
• 1 - 100 Employee

• Executive Producer

  • Aug 2017 - Present

  Executive Producer, Client Management, Content Strategy, Operations, Talent Management, New Business Executive Producer, Client Management, Content Strategy, Operations, Talent Management, New Business



PHD

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Global Account Director

  • May 2013 - Jul 2017

  Oversaw a team of over 20+ in Chicago and a network of over 100 across the globe. Responsible for developing global communication strategies and then working with local marketers to land those strategies across the globe. Oversaw a team of over 20+ in Chicago and a network of over 100 across the globe. Responsible for developing global communication strategies and then working with local marketers to land those strategies across the globe.



Starcom

• United States
• Advertising Services
• 700 & Above Employee

• VP, Director Digital

  • Jan 2012 - Apr 2013



PHD

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Director, Digital Strategy (East)

  • Feb 2011 - Oct 2011

  Responsible for developing PHD's overarching digital strategy across display, search, social, mobile, video, etc.Set digital vision for many of PHD's top clients including GSK, Vonage, HBO, Starbucks and Discovery.

• Search Director

  • May 2010 - Mar 2011

  Lead development of PPC and SEO search strategy for all US PHD clients.Oversaw a team of 20+ search specialists across the agency. Responsible for up-selling and cross-selling current PHD Search clients and securing new streams of SEM revenue which resulted in a 300% increase in revenue y/y.



Omnicom Media Group

• AMS Search Director

  • Jan 2010 - Aug 2010

  Developed global search infrastructure and process for OMG. Oversaw global and US search programs for HP which covered over 40 countries and 20 languages. Lead a team of 14+ in the US. Developed global search infrastructure and process for OMG. Oversaw global and US search programs for HP which covered over 40 countries and 20 languages. Lead a team of 14+ in the US.



Resolution Agency

• United States
• Advertising Services
• 100 - 200 Employee

• Associate Director, Marketing and Business Development

  • Dec 2008 - Jul 2009

  Responsible for acquiring new revenue streams for Resolution Media through acquisition of new clients as well as up-selling and cross-selling current clients.

• Associate Director, Client Strategy and Development

  • Apr 2007 - Dec 2008

  Spearheaded development of long term multi-objective, strategic plans to increase brand awareness, driving consumer engagement and online and offline purchase.Focused on developing and growing C-Suite client relationships.Managed a team of 10+

• Account Supervisor

  • Jun 2006 - Apr 2007

  Managed day to day SEM client relationships for Dell, Lowe's, The Tire Rack's US PPC and SEO programs and oversaw a team of 5+ search managers.

• SEM Paid Search Specialist

  • Jun 2005 - Jun 2006

  Key in developing all facets of paid and natural search campaign creation from keyword creation and creative development, portfolio bid management, feed creation, technology and tracking implementation.



Gap Inc.

• United States
• Retail
• 700 & Above Employee

• Distribution Analyst

  • May 2004 - Jun 2005

  Maintained profitable inventory levels in stores by strategizing pre-season initial quantities and adapting in-season replenishment of units in order to maximize retail sales, cost sales, and gross margin dollars. Maintained profitable inventory levels in stores by strategizing pre-season initial quantities and adapting in-season replenishment of units in order to maximize retail sales, cost sales, and gross margin dollars.