Experience

Mari + Gold

• United States
• Marketing Services
• 1 - 100 Employee

• Social Media Manager

  • Aug 2022 - Present

  San Diego, California, United States • Creates and implements impactful social media strategies and content calendars to increase brand awareness and engagement for hospitality, lifestyle, and tourism clients. • Oversees social media presence and aligns posts to include client branding and current trends. • Manages day-to-day publishing and community moderation. • Analyzes and reports on key social media metrics to identify strategic weaknesses and make recommendations for improvements. • Assists with influencer… Show more • Creates and implements impactful social media strategies and content calendars to increase brand awareness and engagement for hospitality, lifestyle, and tourism clients. • Oversees social media presence and aligns posts to include client branding and current trends. • Manages day-to-day publishing and community moderation. • Analyzes and reports on key social media metrics to identify strategic weaknesses and make recommendations for improvements. • Assists with influencer partnerships, including research, outreach, and communication. • Researches latest social media trends.

• Associate Social Media Manager

  • May 2022 - Jul 2022

  San Diego, California, United States • Supported the development and management of content calendars for hospitality, tourism, and lifestyle clients. • Created social media content that aligned with business goals. • Managed online communities to increase customer engagement and strengthen customer relationships. • Prepared monthly social media reports for presentations.



Raindrop

• United States
• Advertising Services
• 1 - 100 Employee

• Associate Social Media Manager

  • Sep 2021 - Apr 2022

  San Diego, California, United States • Supported the development and management of content calendars for DTC and hospitality clients. • Created social media content that aligned with business goals. • Managed online communities to increase customer engagement and strengthen customer relationships. • Prepared monthly social media reports for presentations.



bioClarity

• United States
• Manufacturing
• 1 - 100 Employee

• Content Marketing Specialist

  • May 2019 - Aug 2021

  San Diego, California, United States • Coordinated with customer retention team to devise content strategy and effectively engage target audiences. • Oversaw the company's social media presence and created content tailored to target customers and social media trends. • Wrote engaging and successful marketing, advertising, blog, and website copy. • Captured and edited photo and video assets for social media and web content. • Owned development and growth of ambassador program and brand collaborations… Show more • Coordinated with customer retention team to devise content strategy and effectively engage target audiences. • Oversaw the company's social media presence and created content tailored to target customers and social media trends. • Wrote engaging and successful marketing, advertising, blog, and website copy. • Captured and edited photo and video assets for social media and web content. • Owned development and growth of ambassador program and brand collaborations, including micro-influencer partnerships.

• Social Media Marketing Intern

  • Nov 2018 - Jun 2019

  San Diego, CA



Transcend Insights

• United States
• Information Technology & Services
• 1 - 100 Employee

• Marketing Intern

  • May 2017 - Aug 2017

  Greater San Diego Area • Researched, formulated and presented social media strategic plans. • Developed, executed and monitored social media editorial calendar. • Experience with social media management platforms including Hootsuite and Buffer. • Analyzed and reported on content performance utilizing platforms such as TrackMaven • Supported search engine optimization including content development for the company YouTube channel. • Assisted with the development of internal communication strategic plans.



Alternative Strategies

• United States
• Advertising Services
• 1 - 100 Employee

• Public Relations Intern

  • Sep 2016 - Dec 2016

  • Wrote and developed pitches, press releases and miscellaneous media announcements for 40+ clients. • Updated media lists and conducted research regarding client-specific media outlets. • Contributed creative pitch ideas to monthly editorial calendar according to relevant trends and consumer interests. • Assisted with the planning and production of creative, audience-facing content to gain exposure for clients.