Experience

Source2Create

• Australia
• Advertising Services
• 1 - 100 Employee

• CEO

  • Jun 2021 - Present

  Source2Create is an Australian owned media and marketing services company specialising in delivering collaborative, innovative, creative content to end users as a service. The company works across all industry sectors and is a clear leading advocate for promoting diversity within Australian and international organisations. Abigail Swabey, Owner of Source2Create and the Creator and Producer of the Australian Women in Security Awards once again embraces her passion to deliver on the 2021 Gala Dinner Awards this year in Sydney. Alongside that Source2Create have also launched in Feb 2021 Women in Security Magazine globally the first of its kind.Backed by the successful business and professional track record of its team, Source2Create is well positioned to offer its clients a global perspective on content programs, events, demand generation programs, programmatic ad campaigns to name a few of our services, and provide international best practise and frameworks to ensure that our solutions are designed to translate into an improved bottom-line for the business.Since Source2Create opened its head office in Australia in 2020, its service offerings have been utilised by a wide range of organisations in all industry sectors in Australia, UK, Europe, New Zealand and Asia. Show less

• Co-Founder

  • Mar 2020 - Present

  Delivering collaborative, innovative, creative, and engaging content, to end users as a service whatever that is with ingenuity, transparency, originality, at a cost effective price.



New Zealand Women in Security Awards

• Australia

• Creator and Producer

  • Feb 2022 - Present

  Once a year, the industry will gather together to celebrate and raise the profile of the New Zealand IT Security industry to inspire young women and men to consider a career in this sector. We do this by honouring their accomplishments, value, and contributions to the New Zealand market and giving the recognition they deserve. Source2Create Pty Ltd is the Producer and Organiser of the New Zealand Women in Security Awards. NZNWS is a Supporting Partner of the New Zealand Women in Security Awards. Show less



Women in Security Magazine

• Publisher

  • Feb 2021 - Present

  WHAT IS WOMEN IN SECURITYMAGAZINE?Women in Security Magazine is officially the first of it's kind in the world.Women in Security Magazine is delivered online as a bi-monthly publication at www.womeninsecuritymagazine.com.Women in Security Magazine delivers content that engages this valuable audience around a diverserange of issues, including innovation, diversity policies and strategy plays, trends, recruitment andtraining, leadership, advancement and other issues.Women in Security Magazine will be delivering content from women in security from all around theworld.Women in Security Magazine will be distributed to the Australian Women in Security Networkmembers, and out to global Women in Security/Cyber groups and members.Women in Security Magazine is a partner with Australian Women in Security Network.Women in Security Magazine gives the industry a new platform to discuss new developments andperspectives, issues and progress arising on a regular basis when it comes to industry & diversity.We will cover women in leadership, hear inspirational stories, females in all types of security roles,progression, hiring, coping with a non-diverse workforce, resumes, training, recruitment, companypolices and strategies etc..But we are not just a magazine for women, men can also subscribe to the magazine and write forthe publication. Show less

• Publisher

  • Feb 2021 - Present



Australian Women in Security Awards

• Australia

• Creator and Producer

  • Sep 2019 - Present

  The Australian Women in Security Awards are the most successful event in the Security calendar celebrating Women in Security. Not only does it attract hundreds of nominations and guests, but the awards also generate significant media interest and act as a platform to boost the public profile of businesses and partners. Once a year, the security industry gathers together to celebrate and raise the profile of the Australian IT Security, Cyber, and Protective Security industry to inspire young women and men to consider a career in this sector. We do this by honouring their accomplishments, value, and contributions to the Australian market and giving the recognition they deserve. Source2Create Pty Ltd is the Producer and Organiser of the Australian Women in Security Awards. AWSN is the Official Partner of the Australian Women in Security Awards. Show less



Foundry ANZ

• Australia
• Book and Periodical Publishing
• 1 - 100 Employee

• CSO Publisher & IDG Senior Account Director across Enterprise & Channel

  • May 2006 - Dec 2019

  My main role is managing and publishing www.cso.com.au and the CSO Annual Guides. Along with a constant ongoing stream of events, custom, webinars, and Industry, delivering educational thought leadership to the IT Security Industry. I am responsible for the for the style and content of the publication. I also run and manage an external team of journalists with responsibility for the entire content. My responsibilities include making sure that the production process runs smoothly, making sure that publications are printed on time, recruiting new journalists and industry columnists, liaising with the advertising and production departments. But also as the CSO Publisher I project manage all programs run across the site. Running over 24 events a year for CSO with my team project, content and event manager delivering first class content and educational platforms to CISO leaders. Secondly I also run a large portfolio for all brands across IDG including CIO, CMO, Computerworld, TechWorld, CIO ASEAN, PcWorld, and ARN, selling anything from digital display, native advertising, custom content, print, research, videos, custom solutions, social, fully integrated programs, mapping personas to programs delivering maximum ROI. Always immersing myself in my clients business to find the best overall solutions to deliver on overall objectives. Within my role I need to be an all-rounder not just to sell but to come up with new products, programs, and events that can be sold across portfolio. Work with all teams to find the best routes to take for key projects, and how best to use the technology we have in house to elevate even better programs. I build budgets, run forecasting, run annual forecasting and budgets, find and manage outsourced custom staffing and brief appropriately to the relevant divisions from dev to sales. My core passion within my role is delivering a relevant product to market, and delivering a great customer experience to my clients. Show less



ZDNET

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Sales Manager

  • 2002 - 2006

  Responsibilities included: Day to day running of a team of 4 A/M and 1 BDM Setting daily, weekly and monthly targets for each team member and helping them achieve this. Making sure all targets and revenue streams were achieved and maximised to their full potentials. Targeted and managed the top key accounts HP / Microsoft / IBM / Fuji Xerox / NEC and many others. Intiated new bsuiness opportunities and initiatives Analyzed gaps in the market to launch into Responsibilities included: Day to day running of a team of 4 A/M and 1 BDM Setting daily, weekly and monthly targets for each team member and helping them achieve this. Making sure all targets and revenue streams were achieved and maximised to their full potentials. Targeted and managed the top key accounts HP / Microsoft / IBM / Fuji Xerox / NEC and many others. Intiated new bsuiness opportunities and initiatives Analyzed gaps in the market to launch into



Vertical Markets

• Sales Manager

  • Jun 2001 - May 2002

  Advertsing Sales Manager on Australia's leading electrical magazine with the support of an editor and products editor. Advertsing Sales Manager on Australia's leading electrical magazine with the support of an editor and products editor.



Reed Business Information

• IT Services and IT Consulting
• 700 & Above Employee

• Account manager

  • 1996 - 1998

  I was an Advertising Director on Construction Contractor Magazine selling all advertising space available. I was an Advertising Director on Construction Contractor Magazine selling all advertising space available.