Abigail Potgieter

Sales and Marketing Manager at Full Facing (Pty) Ltd
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Contact Information
us****@****om
(386) 825-5501
Location
City of Cape Town, Western Cape, South Africa, ZA
Languages
  • English -
  • Afrikaans -

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Experience

    • South Africa
    • Information Technology & Services
    • 1 - 100 Employee
    • Sales and Marketing Manager
      • Apr 2020 - Present

      - Oversee and coordinate the Sales and Marketing departments and teams. - Establish and implement processes and structures within each department, set team goals, motivate team members, organise of important tasks and set monthly forecasts. - Coordinate internal content creation process flows. - QA of in-house public facing sites, web platforms and applications. - Run Scrum events such as daily stand-ups and sprint planning.- Develop and co-ordinate new marketing strategies and campaigns, including setting out goals and processes of marketing campaigns and drive tasks.- Liaise with and manage relationships with clients, including taking care of their problems and expectations, understand their needs and drive new client onboarding processes. - Train clients on in-house platforms.- Analyse budgets, prepare budget plans and ensure that the Sales team meets their quotas and goals.- Research and develop marketing opportunities and plans, understand consumer requirements, identify market trends, and implement strategies to achieve marketing goals. Show less

    • Marketing Coordinator
      • Apr 2019 - Apr 2020

      - Create monthly social media content calendars.- Social media posting on various platforms.- Create marketing plans for various brands. - Write scripts and assessments for eLearning training material.- Organise exhibition at various events such as conference and networking sessions.- QA of in-house public facing sites and applications.- Weekly prospecting and lead generation.

    • Online Brand Strategist
      • Jan 2018 - Apr 2019

      - Develop digital marketing strategies for various brands.- Create monthly social media content calendars.- Social media posting on various platforms.

    • South Africa
    • Education Management
    • 1 - 100 Employee
    • Tutor
      • Jan 2016 - Dec 2017
    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Freelance Project Coordinator
      • Jul 2017 - Oct 2017

    • Project Coordinator Intern
      • Jun 2017 - Jul 2017

    • Wine Tasting Assistant
      • Aug 2016 - May 2017
    • Student Intern
      • Dec 2016 - Jan 2017

Education

  • Pearson Institute
    Bachelor’s Degree, Tourism Management
    2015 - 2017

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