Abigail Perdue
Manager, Digital Media at Ad Council- Claim this Profile
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English Native or bilingual proficiency
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Spanish Limited working proficiency
Topline Score
Bio
Kirsten Stock
Abi is an effective and trustworthy Managing Director and Supervisor. I had the opportunity to be one of her directs for 6+ months, and I truly felt supported and cared for. She advocates for all teammates and helps remove any obstacles that could prevent employees from getting their work done. She communicates clearly and respectfully with colleagues and clients, always leading with intuition and empathy. She's incredibly effective at using data to inform business decisions. In the face of uncertainty, she identifies priorities clearly and keeps everyone on track. If I had the opportunity, I would JUMP to work with her again.
Luke W Russell
Abi worked on my team for multiple years and I was able to see a number of incredible qualities. During her time at Russell Media, her responsibilities shifted between developing creatives to managing accounts to leading the team. Here is a snapshot of some of those in no particular order: Team Player. Abi was always about the team benefit. She'd put forth ideas, push back when she had questions or concerns, and she valued every person on her team. She's very much in touch with the people around her and how she can elevate the group dynamic. Team Leader. For the last year, Abi oversaw our team, ensuring all the parts of our work were moving toward a common goal. She saw each of her direct reports as unique humans with their own special set of talents and strengths. She adapted her style to draw out the best and ensure team members had what they needed to get the job done. She identified and removed barriers for her team so they could make their own biggest impact. Thoughtful Communicator. Abi was regularly demonstrating her thoughtfulness when communicating internally and externally. Whether it was a one-on-one meeting, a team meeting, or a client meeting, Abi was considerate of all parties while also driving toward a common goal. Creative Marketer. At various times in her work at Russell Media, Abi was responsible for either developing our advertising creatives or overseeing that development. We have done advertising on very sensitive topics and Abi demonstrated both the aforementioned thoughtfulness as well as creativity to seek to create meaningful connections with readers. In my experience, Abi didn't go along with things "just because that's the way its done." Abi was challenging ideas and assumptions and bringing all kinds of excellent perspectives to the table. As a result, I was able to grow as an entrepreneur and business owner and I heard regular feedback from the team how she was powerfully impacting their work.
Kirsten Stock
Abi is an effective and trustworthy Managing Director and Supervisor. I had the opportunity to be one of her directs for 6+ months, and I truly felt supported and cared for. She advocates for all teammates and helps remove any obstacles that could prevent employees from getting their work done. She communicates clearly and respectfully with colleagues and clients, always leading with intuition and empathy. She's incredibly effective at using data to inform business decisions. In the face of uncertainty, she identifies priorities clearly and keeps everyone on track. If I had the opportunity, I would JUMP to work with her again.
Luke W Russell
Abi worked on my team for multiple years and I was able to see a number of incredible qualities. During her time at Russell Media, her responsibilities shifted between developing creatives to managing accounts to leading the team. Here is a snapshot of some of those in no particular order: Team Player. Abi was always about the team benefit. She'd put forth ideas, push back when she had questions or concerns, and she valued every person on her team. She's very much in touch with the people around her and how she can elevate the group dynamic. Team Leader. For the last year, Abi oversaw our team, ensuring all the parts of our work were moving toward a common goal. She saw each of her direct reports as unique humans with their own special set of talents and strengths. She adapted her style to draw out the best and ensure team members had what they needed to get the job done. She identified and removed barriers for her team so they could make their own biggest impact. Thoughtful Communicator. Abi was regularly demonstrating her thoughtfulness when communicating internally and externally. Whether it was a one-on-one meeting, a team meeting, or a client meeting, Abi was considerate of all parties while also driving toward a common goal. Creative Marketer. At various times in her work at Russell Media, Abi was responsible for either developing our advertising creatives or overseeing that development. We have done advertising on very sensitive topics and Abi demonstrated both the aforementioned thoughtfulness as well as creativity to seek to create meaningful connections with readers. In my experience, Abi didn't go along with things "just because that's the way its done." Abi was challenging ideas and assumptions and bringing all kinds of excellent perspectives to the table. As a result, I was able to grow as an entrepreneur and business owner and I heard regular feedback from the team how she was powerfully impacting their work.
Kirsten Stock
Abi is an effective and trustworthy Managing Director and Supervisor. I had the opportunity to be one of her directs for 6+ months, and I truly felt supported and cared for. She advocates for all teammates and helps remove any obstacles that could prevent employees from getting their work done. She communicates clearly and respectfully with colleagues and clients, always leading with intuition and empathy. She's incredibly effective at using data to inform business decisions. In the face of uncertainty, she identifies priorities clearly and keeps everyone on track. If I had the opportunity, I would JUMP to work with her again.
Luke W Russell
Abi worked on my team for multiple years and I was able to see a number of incredible qualities. During her time at Russell Media, her responsibilities shifted between developing creatives to managing accounts to leading the team. Here is a snapshot of some of those in no particular order: Team Player. Abi was always about the team benefit. She'd put forth ideas, push back when she had questions or concerns, and she valued every person on her team. She's very much in touch with the people around her and how she can elevate the group dynamic. Team Leader. For the last year, Abi oversaw our team, ensuring all the parts of our work were moving toward a common goal. She saw each of her direct reports as unique humans with their own special set of talents and strengths. She adapted her style to draw out the best and ensure team members had what they needed to get the job done. She identified and removed barriers for her team so they could make their own biggest impact. Thoughtful Communicator. Abi was regularly demonstrating her thoughtfulness when communicating internally and externally. Whether it was a one-on-one meeting, a team meeting, or a client meeting, Abi was considerate of all parties while also driving toward a common goal. Creative Marketer. At various times in her work at Russell Media, Abi was responsible for either developing our advertising creatives or overseeing that development. We have done advertising on very sensitive topics and Abi demonstrated both the aforementioned thoughtfulness as well as creativity to seek to create meaningful connections with readers. In my experience, Abi didn't go along with things "just because that's the way its done." Abi was challenging ideas and assumptions and bringing all kinds of excellent perspectives to the table. As a result, I was able to grow as an entrepreneur and business owner and I heard regular feedback from the team how she was powerfully impacting their work.
Kirsten Stock
Abi is an effective and trustworthy Managing Director and Supervisor. I had the opportunity to be one of her directs for 6+ months, and I truly felt supported and cared for. She advocates for all teammates and helps remove any obstacles that could prevent employees from getting their work done. She communicates clearly and respectfully with colleagues and clients, always leading with intuition and empathy. She's incredibly effective at using data to inform business decisions. In the face of uncertainty, she identifies priorities clearly and keeps everyone on track. If I had the opportunity, I would JUMP to work with her again.
Luke W Russell
Abi worked on my team for multiple years and I was able to see a number of incredible qualities. During her time at Russell Media, her responsibilities shifted between developing creatives to managing accounts to leading the team. Here is a snapshot of some of those in no particular order: Team Player. Abi was always about the team benefit. She'd put forth ideas, push back when she had questions or concerns, and she valued every person on her team. She's very much in touch with the people around her and how she can elevate the group dynamic. Team Leader. For the last year, Abi oversaw our team, ensuring all the parts of our work were moving toward a common goal. She saw each of her direct reports as unique humans with their own special set of talents and strengths. She adapted her style to draw out the best and ensure team members had what they needed to get the job done. She identified and removed barriers for her team so they could make their own biggest impact. Thoughtful Communicator. Abi was regularly demonstrating her thoughtfulness when communicating internally and externally. Whether it was a one-on-one meeting, a team meeting, or a client meeting, Abi was considerate of all parties while also driving toward a common goal. Creative Marketer. At various times in her work at Russell Media, Abi was responsible for either developing our advertising creatives or overseeing that development. We have done advertising on very sensitive topics and Abi demonstrated both the aforementioned thoughtfulness as well as creativity to seek to create meaningful connections with readers. In my experience, Abi didn't go along with things "just because that's the way its done." Abi was challenging ideas and assumptions and bringing all kinds of excellent perspectives to the table. As a result, I was able to grow as an entrepreneur and business owner and I heard regular feedback from the team how she was powerfully impacting their work.
Credentials
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Reddit Ads Formula | Reddit Fundamentals Exam
Reddit, Inc.Dec, 2022- Nov, 2024
Experience
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Ad Council
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United States
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Advertising Services
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100 - 200 Employee
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Manager, Digital Media
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Jan 2023 - Present
I manage and coordinate Meta and YouTube ads for Ad Council campaigns. I manage and coordinate Meta and YouTube ads for Ad Council campaigns.
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Russell Media
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Advertising Services
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1 - 100 Employee
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Digital Marketing Specialist
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Oct 2019 - Nov 2022
As a Digital Marketing Specialist, I took quickly to the new field of copywriting and creative development. I created high-performing ads, some of which have run successfully for 3+ years. I managed client and internal expectations well, learning as much as I could about the legal industry and the art of copywriting. I asked to partner with my supervisor, the Director of Advertising, on campaign management after I realized how interested I was in connecting my copy and design work to campaign KPIs. I took on my first solo client in May 2020 and created the Account Manager role.
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Account Manager
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Oct 2019 - Nov 2022
After learning more about Facebook campaign management, I created the Account Management role at Russell Media. It was exciting to integrate my skills of project management, strategic direction, and client relationship building, all while pursuing a deeper understanding of Facebook and social advertising. I matured quickly in this new role and become a trusted strategic advisor on the team for all our campaigns. I tested out new platforms for our clients, such as Verizon Media and CTV.
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Managing Director
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Oct 2019 - Nov 2022
I integrated all major functions at Russell Media, coordinating the team to meet our goals. My role is to set our pace for projects, help the company deliver excellent marketing to our clients, and remove the obstacles that come between my team & our success.
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Ball State University
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Higher Education
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700 & Above Employee
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Assistant Director of Admissions
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Sep 2017 - Oct 2019
As an Admissions Counselor, and then an Assistant Director, I traveled extensively, managed a recruitment territory, created strategic recruitment proposals, planned diversity recruitment events, reviewed transfer applications, and helped hire tour guides. Assisting students and their families through the enrollment process with humility and integrity allowed me to be a part of providing access to higher education for all students. Interpersonal competency, presentation and communication skills, and analytical sensibility were absolutely necessary in my day-to-day work.
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Financial Aid Customer Service Representative
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Apr 2017 - Sep 2017
As a financial aid intake counselor, I worked through student problems using a thorough understanding of federal, state, and institutional procedures. The stressful nature of working in Financial Aid utilized my strengths of efficiency, adaptability, and empathy.
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Taylor University
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United States
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Higher Education
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700 & Above Employee
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Research Associate
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Sep 2016 - Mar 2017
Under the guidance of Dr. David Anderson, Associate Professor of Marketing, I edited existing business cases and wrote new cases with the intent of publishing. Case writing is the creation of classroom material meant to guide discussion about business and its implications among graduate and undergraduate students. Under the guidance of Dr. David Anderson, Associate Professor of Marketing, I edited existing business cases and wrote new cases with the intent of publishing. Case writing is the creation of classroom material meant to guide discussion about business and its implications among graduate and undergraduate students.
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Education
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Taylor University
Bachelor of Arts (B.A.), International Business, Spanish