Abigail Meakin
Group Head of Marketing at Cherry Godfrey Group- Claim this Profile
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Bio
Experience
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Cherry Godfrey Group
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Guernsey
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Financial Services
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1 - 100 Employee
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Group Head of Marketing
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Feb 2022 - Present
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Group Marketing Executive
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May 2019 - Feb 2022
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Newmedica
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United Kingdom
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Hospitals and Health Care
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200 - 300 Employee
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Campaign Manager- Health and Expertise
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Sep 2017 - May 2019
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Specsavers
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United Kingdom
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Retail
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700 & Above Employee
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Regional Marketing Manager
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May 2015 - Sep 2017
Responsible for the development, implementation and management of local and cluster marketing plans and activities, for the 81 Specsavers stores across the South East Division, ensuring these align to Group strategy. Working closely with the Divisional Marketing Manager, and delegating to the Marketing Executive, I am responsible for supporting and influencing JVPs to drive growth in their business, making recommendations and gaining partner buy-in with marketing proposals and implementing strategies to maximise store performance. Consistent insight and analysis is crucial in identifying local and cluster opportunities to grow the optical and hearcare businesses and I am mutually accountable for monitoring and devising plans to defend against competitor challenges and reviewing all media and marketing activity against local budgets to deliver ROI and ensure spend does not exceed agreed levels. With regular communications, both with field and office based retail teams I'm required to consistently monitor performance and take responsibility for delivering effective marketing plans for priority and underperforming stores, new store launches, store relocations and refits across my remit. Conducting regular store visits and attending strategic meetings with retail teams, media and PR agencies ensures I build strong rapports and maintain engagement with all key stakeholders and enables me to share best practice across the wider team. Show less
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Publicis Blueprint
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Book and Periodical Publishing
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1 - 100 Employee
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Supplier Media Consultant
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Aug 2013 - Apr 2015
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Communications International Group
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London, United Kingdom
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Account Executive
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Mar 2012 - Jul 2013
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Advertisement sales executive-Bay Publishing
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2011 - Feb 2012
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Education
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De Montfort University
Master of Science (MSc), Public Policy Analysis and Strategic Public Management -
St Antony's Leweston