Experience

The W Group

• United States
• Design Services
• 1 - 100 Employee

• Marketing and Case Management

  • Jun 2021 - Present



Adorama

• United States
• Photography
• 300 - 400 Employee

• Senior Pro Marketing and Events Manager

  • Jan 2016 - Jun 2021

• Marketing Manager- Professional Video

  • Aug 2012 - Jun 2021

• Director, Brand and Event Marketing

  • Jan 2019 - Jan 2021

  Cultivate and grow Adorama in the content creator industry through brand awareness, targeted partnerships and initiatives, sponsorships, events and tradeshows.



Manhattan Edit Workshop

• United States
• Movies, Videos, and Sound
• 1 - 100 Employee

• Event & Corporate Marketing Manager

  • Mar 2010 - Aug 2012



B&H Photo Video & Pro Audio

• United States
• Retail
• 1 - 100 Employee

• Professional Services Division Manager

  • May 2007 - Sep 2008

  Instrumental in forming the development of a new division, Professional Services, through creating key relationships with executive management at B&H. Transformed goals into actuality by assigning priorities, setting and achieving timelines, facilitating vital meetings, and aggressively attaining objectives.• Established a new broadcast sales and support department focusing on the professional video client in a studio setting.• Successfully managed and motivated a staff of 25; responsible for quality control and performance reviews.• Oversaw all advertising, marketing and PR for four divisions: materials, trade shows, industry events and radio ads.• Comprised a large staff to handle all sales, marketing, PR, and technical support of the broadcast department.• Designed and built, in conjunction with A/V technical consultants, the Professional Showroom, showcasing high level equipment and premier product lines.• Created an A/V Installations Department, servicing clients by consulting, designing, and installing solutions at customer location ranging from Home Theater through Full Broadcast.• Instituted a computer repair center, assisting clients with computer needs including diagnosing and restoring of PC and Mac home machines through high-end turnkey systems

• Corporate Account Manager

  • Sep 2006 - May 2007

  Developed and maintained relationships with clients of Fortune 1000+ corporations throughout the United States to increase sales and advance committed and well-known service.• Led marketing initiative to promote sales, products and service among an existing customer base as well as acquiring new accounts.• Increased growth in national sales by 30-40% with clients such as ABC Disney, GE NBC, Time Warner, and McGraw Hill.• Initiated and retained exclusive client contracts by offering elite product lines and improved service levels.• Managed client benefits such as hosting special Demo Days showcasing equipment and prizes at large corporations including Time Warner and Google; and by offering advantageous employee purchase programs.



Abe's of Maine

• United States
• Consumer Electronics
• 1 - 100 Employee

• Product Line Purchasing Manager

  • Oct 2000 - Aug 2006

  Acted as primary purchaser for large camera and electronics company by monitoring inventory levels of multiple high selling product lines and negotiating price and quantity with suppliers to achieve cost efficiency.• Analyzed sales volume throughout product base and compared to advertised cost per item.• Headed all advertising and marketing projects in 5 magazines as well as 15+ industry search engines and several company websites.• Increased sales with consistent growth of product lines by researching the expanding industry and forming key relationships with vendors and manufacturers.• Implemented sales driven initiatives, such as perk programs, using leadership and enthusiasm.

• Assistant bookkeeper

  • Oct 1999 - Oct 2000

  Assisted main bookkeeper by acting as liaison between employees, vendors, clients and finance department.• Managed payroll, A/R- A/P.• Performed bank reconciliations.• Maintained client files and processed client data.• Prepared documents for quarterly tax purposes.