Abigail Guthrie
Senior Social Strategist at AntiSocial- Claim this Profile
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Bio
Credentials
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Advertising on Facebook: Advanced
Lynda.comFeb, 2019- Sep, 2024 -
Social Media Marketing: Managing Online Communities
Lynda.comFeb, 2019- Sep, 2024
Experience
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AntiSocial
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Canada
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Advertising Services
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1 - 100 Employee
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Senior Social Strategist
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Jul 2022 - Present
A senior member of the strategy team responsible for leading the strategic process. Design and develop brand and comms strategies for key clients. Providing strategic guidance for clients and creative teams on several projects. Set program and campaign benchmarks, track and report on results. Provide thought leadership and guide research working closely with Creative and Account teams. Foster growth and development of junior strategists/data analysts. A senior member of the strategy team responsible for leading the strategic process. Design and develop brand and comms strategies for key clients. Providing strategic guidance for clients and creative teams on several projects. Set program and campaign benchmarks, track and report on results. Provide thought leadership and guide research working closely with Creative and Account teams. Foster growth and development of junior strategists/data analysts.
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Tag
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Bolivia
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Events Services
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1 - 100 Employee
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Social Media Specialist
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Oct 2021 - Jul 2022
Act as the social media account manager, primary point of contact, and program lead for Social Media clients within the food and beverage industry. Develop and oversee the implementation of integrated social media strategies and roadmaps, including content and advertising strategies, and program KPIs across Facebook, Instagram, Pinterest, and TikTok.Supervise 5 direct reports. Manage and implement the execution of customer programs by presenting, reviewing, and approving all client-facing documents and presentations. Review, evaluate and report on program analytics and performance to continuously improve results and meet program KPIsLead digital ad buying, optimization, and reporting across Facebook, Instagram, Pinterest, and TikTok. Lead the planning and execution of other digital/communications-based programming such as influencer, email and Amazon marketing, as well as native/display advertising, etc.Support and/or lead effective budget development, revenue tracking, and invoicing Show less
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Social Media Coordinator
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Aug 2020 - Sep 2021
Tag Canada, formerly known as The Hot Plate (THP), is the leading provider of on-demand custom content and social media solutions for the world’s most trusted brands. As of April 2021, we’re now a part of Tag Worldwide which means our partners benefit from the marketing solutions we’re famous for, and so much more.Manage the day-to-day execution of the social strategy working closely with the Social Media Specialist for a variety of clients within the food and beverage industry.Work alongside the production team to assist in the development and planning of creative assets (photo + video) for clients to ensure they meet brand guidelines and target objectives. Translate Community Management insights into content development opportunities.Develop monthly content calendars, including copy, scheduling, and asset creation, that adhere to client brand voice, annual/monthly targets, and benchmarks.Lead the community management and page moderation across Facebook, Instagram, TikTok, YouTube, and Pinterest.Develop reports based on organic and paid results on a variety of social platforms (Pinterest, Instagram, and Facebook). Monitor sentiment and identify customer trends, reactions, and relevant findings to report on a monthly, quarterly, and annual basis. Present reports and insights, and identify KPIs and benchmarks directly to clients.Curate, develop, and manage influencer campaigns. Including talent scouting, recruiting and program management. Show less
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2Social Inc.
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Canada
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Advertising Services
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1 - 100 Employee
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Social Media Manager
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Jun 2019 - Jul 2020
Worked directly with the CEO and Director of Client Services to onboard clients and assist in the development of strategy and tactical planning. Developed and managed social calendars including content ideas, strategy, and copy for a variety of clients within B2B and B2C sectors. Led PR initiatives for clients with article features, publications + public statements. Researched and strategized opportunities for market growth through organic, earned, and paid avenues. Worked directly with the creative department to onboard and manage asset development. Curated, developed and managed influencer campaigns. Developed monthly reports and insights, identifying KPIs and benchmarks. Monitored feeds and responded to inquiries in a timely manner and translated community management insights into content development opportunities. Interpreted insights and crafted recommendations for clients month over month Show less
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Adrian and Brothers Ltd.
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Canada
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Restaurants
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Digital Marketing Manager
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Dec 2018 - May 2019
Managed, operated, and created digital and print marketing content for Town Crier, Prenup Pub, Village Idiot, and Sin & Redemption restaurants. Discovered opportunities for market growth through owned, earned, and paid strategies. Website copy and design for all restaurants. Recruited and managed Influencer campaigns and relationships. Managed, operated, and created digital and print marketing content for Town Crier, Prenup Pub, Village Idiot, and Sin & Redemption restaurants. Discovered opportunities for market growth through owned, earned, and paid strategies. Website copy and design for all restaurants. Recruited and managed Influencer campaigns and relationships.
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Kayley Reed
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Canada
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Advertising Services
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1 - 100 Employee
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Influencer Relations and Marketing Assistant
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Aug 2018 - Feb 2019
Researched, discovered, and selected Influencers to join in serving a network of brands. Educated and sold companies on successful Influencer partnerships. Assisted in the management of Influencer programs and communications. Researched, discovered, and selected Influencers to join in serving a network of brands. Educated and sold companies on successful Influencer partnerships. Assisted in the management of Influencer programs and communications.
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Moxie's Grill & Bar
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Canada
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Restaurants
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1 - 100 Employee
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Social Media Specialist
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Jan 2018 - Dec 2018
Manage, create, and launch content, collaborations, and campaigns on Instagram. Plan and coordinate food styling and photoshoots Work alongside regional management to promote deals and feature dishes Coordinate influencer campaigns and measure results Manage, create, and launch content, collaborations, and campaigns on Instagram. Plan and coordinate food styling and photoshoots Work alongside regional management to promote deals and feature dishes Coordinate influencer campaigns and measure results
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Miori Boutiques
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Canada
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Retail Apparel and Fashion
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Social Media Manager
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Mar 2017 - May 2017
Worked a 3-month contract position managing the initiation, launch, and production of content and campaigns on all major social media outlets, websites, and other related platforms. Worked a 3-month contract position managing the initiation, launch, and production of content and campaigns on all major social media outlets, websites, and other related platforms.
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Education
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2015 - 2016
Western University
Certifcate, Writing, General -
2011 - 2016
Western University
Bachelor of Arts - BA, Aviation/Airway Management and Operations
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