Abigail Cooper-Drake

Social Media Manager at Santoki Productions
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US

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Experience

    • United States
    • Media Production
    • 1 - 100 Employee
    • Social Media Manager
      • Jul 2022 - Present

      As a social media manager I developed the social media presence from scratch for upcoming series on human trafficking. Created media strategy, content calendar, and content from raw footage. Series is to be aired this year on national television. Key Accomplishments: · Achieved over 600K views in a single week and 64.2K likes on social media for series. · Ensured content got maximum exposure despite topic area with history of censorship by testing exposure using a variety of terms to create a censored version of the content. Show less

  • Self-employed
    • Seattle, Washington, United States
    • Influencer
      • Sep 2018 - Present

      I create short viral videos for TikTok - I manage post schedules, tracks trends, and negotiate and execute brand collaborations. The content includes humor, style as well as sociological opinion pieces on projects related to social justice, politics, and public health. Key Accomplishments: · Built following on TikTok from 0 to 470K fans earning the label of Macro Influencer. · Made 50+ educational videos on societal issues (e.g., feminism, eating disorder awareness, mental health issues, etc.). My most successful video that went viral had 3.8M views. · Adjusted social media strategy to reach more women flipping engagement from 40% female to 60% in 6 months. · Monetized content by receiving multiple brand deals. Show less

    • United States
    • Media Production
    • 1 - 100 Employee
    • Production Assistant
      • Sep 2020 - Jan 2021

      I got to play a key role in creating production content for ABC’s 2020 on the Stanford Murders. Key AccomplishmentsL · I received a television credit by creating unique animated segments that received approval from ABC creative team. · I developed and created more sensitive, victim-centered media by incorporating murder victim personal and family photos, letters, funeral service pamphlets and other ephemera to display humanistic elements. I got to play a key role in creating production content for ABC’s 2020 on the Stanford Murders. Key AccomplishmentsL · I received a television credit by creating unique animated segments that received approval from ABC creative team. · I developed and created more sensitive, victim-centered media by incorporating murder victim personal and family photos, letters, funeral service pamphlets and other ephemera to display humanistic elements.

    • Technology, Information and Internet
    • 1 - 100 Employee
    • Junior Copywriter
      • Aug 2020 - Dec 2020

      In this position I was a UX copywriter for an editorial director with a focus on improving the website’s help and FAQ pages to increase user traffic. Key Accomplishments: · Increased traffic 30% to blog content by writing descriptions for search engines. · Analyzed and researched SEO principles and added 300 meta-descriptions to more effectively direct user searches. In this position I was a UX copywriter for an editorial director with a focus on improving the website’s help and FAQ pages to increase user traffic. Key Accomplishments: · Increased traffic 30% to blog content by writing descriptions for search engines. · Analyzed and researched SEO principles and added 300 meta-descriptions to more effectively direct user searches.

Education

  • Lafayette College
    Bachelor's of Arts, Sociology and Anthropology
    2018 - 2023
  • Lafayette College
    Sociology, Medical sociology, neuroscience
    2018 - 2022

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