Abigail Ariza

Senior Digital and Social Media Strategist at Make The Road Pennsylvania
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Philadelphia
Languages
  • English -
  • Spanish Native or bilingual proficiency

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Lauren Reiss

I worked closely with Abi for about a year at gettacar. Abi was creative, high energy, and often went above and beyond to help her teammates. There were many times that Abi would happily lend a hand on projects that weren't her responsibility, and she always did with a smile on her face. Additionally, Abi was amazing at managing and delegating a team of event ambassadors where she prioritized hitting the marketing team's goals and creating a comfortable culture. I would highly recommend Abi for any events or marketing related position - she's a great asset to have on a team.

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Experience

    • United States
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Senior Digital and Social Media Strategist
      • May 2022 - Present

      The Senior Digital and Social Media Strategist is responsible for internal and external online engagement within Pennsylvania, developing and executing sophisticated digital strategies to advance our legislative, community organizing, and electoral priorities and to tell our members’ stories to elected leaders and the broader progressive movement. They will be responsible for the strategic development, analysis, and measure of online engagement, and help grow the organization’s membership base through our digital platforms. The Digital and Social Media Strategist will create content and post on digital platforms to create and maintain member engagement through those digital platforms. Show less

    • United States
    • Advertising Services
    • Chief Executive Officer
      • May 2021 - Present

      With over 10 years of experience marketing for corporate companies and start-up operatives, my mission is to help businesses connect with their community through custom brand installment packages. A la carte services are offered for brand boards, logo designs, web designs, web layout, metric analysis, SEO/SEM, data input, social media management, event planning, event management, culture communications, copywriter, blogging, content curation, promotional print, campaign management, membership/subscription, and advertising. Show less

    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Marketing and Communications Manager
      • Jan 2022 - May 2022

      Responsible for overall marketing, external and internal communications, driving effective and engaging messages and visuals across media outlets, and contributing to HFHNCC’s voice, presence, and reputation in the community. In collaboration with the Director of Development, you will drive the big-picture strategy for HFHNCC’s marketing and communications efforts annually, including developing best practices for content development and dissemination, leading external communications, organizing special events, and building Habitat’s local brand through its website and social media presence. Show less

    • United States
    • Automotive
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Jul 2020 - Sep 2021

      As the head of Marketing and Communications for the most talked-about Auto Repair Shop in the country, I am tasked to oversee Internal/External Communications, Social Media/ Business Management, Branding/Loyalty, Content Creation/Audience Insights, Performance Marketing, Advertising, Growth, and Revenue. My unique expertise spans many different industries making my impact on this small business astronomical. I support the culture at Girls Auto Clinic by advocating for our mission through supporting company culture. Show less

    • United States
    • Retail Motor Vehicles
    • 1 - 100 Employee
    • Lead, Community Engagement | Partnerships
      • Jan 2020 - Apr 2020

      Leading the promotions and corporate alliances for gettacar, I coordinated events for the company’s overall brand exposure while managing a team of brand representatives to increase product knowledge and generate sales leads. I managed the companies social media presence on multiple digital platforms while executing partnerships with influencers and cross brand promotional projects.

    • Head of Events
      • May 2019 - Jan 2020

      Head of events is the face of the company when it comes to strategic partnerships and events. I was to implement strategic event planning and coordinating for the companies overall event calendar. I was responsible to be incredibly disciplined with the will to constantly be a step ahead and always creating new opportunities to engage consumers with the brand.

    • United States
    • Telecommunications
    • 700 & Above Employee
    • Field Marketing
      • Apr 2018 - Apr 2019

      Carefully selected to be the ambassador my responsibilities included spreading product knowledge for the LG brand and creating brand excitement while also generating sales leads. I was to strategically manage a territory that consisted of a large region in the Northeast. Coordinating events for both corporate T-Mobile locations and Third Party Retail locations my objective was to immerse consumers with promotional branding to maximize product knowledge. After proven success record, I was entrusted to train the other brand ambassadors for Popupmobilemedia in driving the promotional vehicle and executing daily demos. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Advertising Promotions
      • Jun 2016 - Aug 2018

      Through building relationships and networking to small businesses and business owners I carefully selected prime locations for campaign advertisements. I successfully exceeded territory goals and was able to expand from the DC metro area to Philadelphia. My organization and consistency lead me to develop, train and lead the Philadelphia market team. Through building relationships and networking to small businesses and business owners I carefully selected prime locations for campaign advertisements. I successfully exceeded territory goals and was able to expand from the DC metro area to Philadelphia. My organization and consistency lead me to develop, train and lead the Philadelphia market team.

    • United States
    • Restaurants
    • 700 & Above Employee
    • Field Marketing Specialist
      • Jun 2016 - Aug 2017

      Selected to help build the Cava brand as their Brand Ambassador my duties were to assist in the creation of field market research. Research was generated through creating brand excitement at events and demoing product. I acquired skills in event coordination and building relationships with influencers and establishments to find the best opportunities to immerse the Cava foods culture. Strategically researching ways to showcase the Cava culture and organizing said thoughts found in the field were some of my daily tasks. I was the face of the brand, supporting stores in grand openings was also a necessity. Show less

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Communications Intern
      • May 2016 - Sep 2016

      As the Communications and Development Intern for a non-profit multicultural organization that's incentive was to achieve quality affordable child care and education for all, I wore many hats. I sharpened my skills with event planning for my main project was to assist with a Gala that aids in the funding for continued support in achieving the incentive. I learned first hand how to coordinate the most successful fundraising. This Non-Profit experience had me branding, advertising executing photography for newsletters and editing video content for the website and recaps. Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Assistant Store Manager
      • Apr 2015 - Apr 2016

      I was in charge of daily inventory, bank deposits, and organizing events to engage the Georgetown community and beyond. Managing a staff of around 8 and leading the team to achieve sales goals only sharpened my existing managerial skills. I was in charge of daily inventory, bank deposits, and organizing events to engage the Georgetown community and beyond. Managing a staff of around 8 and leading the team to achieve sales goals only sharpened my existing managerial skills.

    • Austria
    • Food and Beverage Services
    • 700 & Above Employee
    • Field Marketing Representative
      • Jan 2014 - Jan 2015

      As an infamous Wiiings Team Member finding the best places to sample Red Bull products and give the community wings was an every day sharpened skill! Red Bull had many elite sponsored and vending events that allowed for a new environment to sample everyday. I quickly managed changes in pace and organized my encounters successfully for field market research. As an infamous Wiiings Team Member finding the best places to sample Red Bull products and give the community wings was an every day sharpened skill! Red Bull had many elite sponsored and vending events that allowed for a new environment to sample everyday. I quickly managed changes in pace and organized my encounters successfully for field market research.

    • United States
    • Retail
    • 1 - 100 Employee
    • Sales Associate
      • Aug 2010 - Dec 2013

      A retail customer service experience that introduced me to daily deposits, cash handling, and high volume sales goals. Through consistent proven track records and goals constantly met and exceeded I relocated to DMV metro area while being a full time student at Howard University. I was able to be involved on campus and also be top two seller in store. A retail customer service experience that introduced me to daily deposits, cash handling, and high volume sales goals. Through consistent proven track records and goals constantly met and exceeded I relocated to DMV metro area while being a full time student at Howard University. I was able to be involved on campus and also be top two seller in store.

    • Canada
    • Software Development
    • 700 & Above Employee
    • Student Event Coordinator
      • Sep 2011 - Sep 2012

      I was selected to carefully craft events on the campus of Howard University. As apart of a team to generate more usage on the Blackberry messenger platform we coordinated and executed successful opportunities for prime consumer engagement. This aided with planning and organizational skills while adhering to strict deadlines. I was selected to carefully craft events on the campus of Howard University. As apart of a team to generate more usage on the Blackberry messenger platform we coordinated and executed successful opportunities for prime consumer engagement. This aided with planning and organizational skills while adhering to strict deadlines.

Education

  • Howard University
    Bachelor of Arts, Media Communications
    2011 - 2015

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