Experience

Acuity Insurance

• United States
• Insurance
• 700 & Above Employee

• Branding Specialist - Email Marketing

  • Jan 2019 - Present

  Onboarded and implemented Salesforce Marketing Cloud, including warming a dedicated IP address, and created the foundation for modern email marketing throughout the company Manage and maintain quality control of newsletters, automated journeys, and triggered transactional emails, with ongoing monitoring for specific, goal-based performance metrics Create and design emails with a working knowledge of HTML to troubleshoot differences in rendering across devices and browsers Use SQL and audience filters for segmentation, list creation, and to get the data required for personalization, dynamic content, and one-to-one sends Design A/B tests and multivariate tests to optimize performance, and use statistical significance to determine the winning version Conduct pre-send spam testing and monitor the deliverability reputation to ensure emails are making it to the intended inboxes and are compliant with data security laws Take a solution-oriented approach to problems by creatively implementing solutions that fill needs in the short-term, while working towards the long-term Adapt to evolving business needs and changes in the email marketing industry, including company and legal regulations regarding data privacy



Ampersand

• United States
• Advertising Services
• 1 - 100 Employee

• Project Manager & Digital Specialist

  • Jan 2018 - Jan 2019

  Added new responsibilities on top of duties from my previous role: Managed projects and budgets for 10+ clients at any given time – acted as outsourced marketing director to ensure projects are delivered on time and on budgetCreated email strategy for segmentation, testing, general design, content, and delivery schedule; managed and maintained lists for all email marketing clients and stayed compliant with CAN-SPAM and GDPR when applicableMonitored Google search and display ads weekly, testing creative and verbiage, optimizing keyword performance, and reporting resultsSet up Facebook Pixel custom conversions for efficient retargeting campaigns and optimized performance weekly

• Marketing Production Coordinator

  • May 2017 - Dec 2017

  Attended meetings to take detailed notes, including doing the agenda and minutes pre- and post-meetingUpdated stats reports for all clients before monthly marketing meetings using Google Data Studio and supplementing findings with other Analytics reportsActed as the liaison between Mangold Creative and printing vendors, coordinating all files for print, doing a final proof, and sending with the appropriate specificationsAssisted in the monthly invoicing process, ensuring all company timesheets were clean and accurate and within the correct project



Green Bay Packers

• United States
• Spectator Sports
• 400 - 500 Employee

• Email Marketing Intern (Full Time)

  • Jun 2016 - May 2017

  Construct HTML-based marketing emails using Salesforce Marketing Cloud (previously ExactTarget) and deliver to ~1 million subscribers Coordinate A/B testing and segmentation Proof all emails for errors and to meet branding standards Analyze digital marketing performance with Google Analytics to make recommendations Plan sweepstakes and correspond with prize recipients Construct HTML-based marketing emails using Salesforce Marketing Cloud (previously ExactTarget) and deliver to ~1 million subscribers Coordinate A/B testing and segmentation Proof all emails for errors and to meet branding standards Analyze digital marketing performance with Google Analytics to make recommendations Plan sweepstakes and correspond with prize recipients



University of Wisconsin-Eau Claire

• United States
• Higher Education
• 700 & Above Employee

• Strategic Communication Plan Developer Intern

  • Feb 2015 - May 2016

  Created a strategic plan for targeting communications at current and prospective students of UWEC Advertised undergraduate research at campus events Developed a Facebook marketing plan and increased page likes by 14% Created a strategic plan for targeting communications at current and prospective students of UWEC Advertised undergraduate research at campus events Developed a Facebook marketing plan and increased page likes by 14%



Mason Companies, Inc

• United States
• Consumer Goods
• 100 - 200 Employee

• Internet Marketing Intern

  • May 2015 - Aug 2015

  Assessed customer shopping habits using Google Analytics and Crazy egg to make improvements Managed social media profit for ShoeMall.com and Stoneberry.com resulting in about $2,000 profit Completed competitive analysis for the creation of a new business venture, Birchland Market Analyzed the effect of Yahoo and Bing’s separation on paid search using Marin Software Assessed customer shopping habits using Google Analytics and Crazy egg to make improvements Managed social media profit for ShoeMall.com and Stoneberry.com resulting in about $2,000 profit Completed competitive analysis for the creation of a new business venture, Birchland Market Analyzed the effect of Yahoo and Bing’s separation on paid search using Marin Software



HuTerra Rewards

• United States
• Fundraising
• 1 - 100 Employee

• Corp. Member

  • May 2014 - Dec 2014

  Conducted competitive analysis resulting in the establishment of a new fundraising platform Established a business model for the new fundraising platform, increasing productivity Volunteered at various non-profit organizations to create relationships Conducted competitive analysis resulting in the establishment of a new fundraising platform Established a business model for the new fundraising platform, increasing productivity Volunteered at various non-profit organizations to create relationships



Feeding America Eastern Wisconsin

• United States
• Individual and Family Services
• 1 - 100 Employee

• Marketing Intern

  • Jun 2014 - Aug 2014

  Organized and attended mobile food pantries and summer fundraising events which raised $5,500 Researched various foundations to determine the grants to apply for and the included information Assisted in the grant-writing process, which resulted in $1,500 Organized and attended mobile food pantries and summer fundraising events which raised $5,500 Researched various foundations to determine the grants to apply for and the included information Assisted in the grant-writing process, which resulted in $1,500



University of Wisconsin-Eau Claire

• United States
• Higher Education
• 700 & Above Employee

• Blugold Fellow

  • Sep 2012 - May 2014

  Directed research on the integration of cloud computing in the classroom Acquired formal presentation skills at a national research conference in Lexington, KY Developed professional interview and data collection methods Directed research on the integration of cloud computing in the classroom Acquired formal presentation skills at a national research conference in Lexington, KY Developed professional interview and data collection methods