Abid Ullah
Director Digital Marketing at Marketing Wind- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English Native or bilingual proficiency
-
French Full professional proficiency
Topline Score
Bio
Fahim Ulah
I rarely come across real talents who stand out like Abid. I had the pleasure of working with Abid for three years at ProgosTech, collaborating on several project teams. Abid's ability to handle multiple projects was unlike any I’ve seen before and made a dramatic increase in the productivity level of our company. As a team member or a leader, Abid earns my highest recommendation.
Khurram Sheikh
Abid is very result driven, technically sound and easy to work guy. He is the best SEO resource from analysis to strategy to implmentation.
MUHAMMAD TAUSEEF
He is the best SEO manager i worked with. Result oriented and hard worker.
Fahim Ulah
I rarely come across real talents who stand out like Abid. I had the pleasure of working with Abid for three years at ProgosTech, collaborating on several project teams. Abid's ability to handle multiple projects was unlike any I’ve seen before and made a dramatic increase in the productivity level of our company. As a team member or a leader, Abid earns my highest recommendation.
Khurram Sheikh
Abid is very result driven, technically sound and easy to work guy. He is the best SEO resource from analysis to strategy to implmentation.
MUHAMMAD TAUSEEF
He is the best SEO manager i worked with. Result oriented and hard worker.
Fahim Ulah
I rarely come across real talents who stand out like Abid. I had the pleasure of working with Abid for three years at ProgosTech, collaborating on several project teams. Abid's ability to handle multiple projects was unlike any I’ve seen before and made a dramatic increase in the productivity level of our company. As a team member or a leader, Abid earns my highest recommendation.
Khurram Sheikh
Abid is very result driven, technically sound and easy to work guy. He is the best SEO resource from analysis to strategy to implmentation.
MUHAMMAD TAUSEEF
He is the best SEO manager i worked with. Result oriented and hard worker.
Fahim Ulah
I rarely come across real talents who stand out like Abid. I had the pleasure of working with Abid for three years at ProgosTech, collaborating on several project teams. Abid's ability to handle multiple projects was unlike any I’ve seen before and made a dramatic increase in the productivity level of our company. As a team member or a leader, Abid earns my highest recommendation.
Khurram Sheikh
Abid is very result driven, technically sound and easy to work guy. He is the best SEO resource from analysis to strategy to implmentation.
MUHAMMAD TAUSEEF
He is the best SEO manager i worked with. Result oriented and hard worker.
Credentials
-
HubSpot Inbound
HubSpotSep, 2019- Nov, 2024 -
Google Ads Display Certification
GoogleNov, 2019- Nov, 2024 -
Google Ads Search Certification
GoogleNov, 2019- Nov, 2024 -
Google Analytics Individual Qualification
GoogleNov, 2019- Nov, 2024 -
Online Marketing Fundamentals
the Digital GarageNov, 2019- Nov, 2024 -
Adwords Search Certification
Google Inc.Mar, 2017- Nov, 2024 -
Inbound Certification
HubSpotSep, 2016- Nov, 2024 -
Inbound Certification
HubSpotSep, 2016- Nov, 2024
Experience
-
Marketing Wind
-
United States
-
IT Services and IT Consulting
-
1 - 100 Employee
-
Director Digital Marketing
-
Feb 2018 - Present
Management of multiple digital marketing projects and a team of 50 people.Manage Digital Marketing / SEO of 8+ projects including one of the largest fashion stores in the Gulf. Grew it to the level of 22 Million eyeballs in the search engine from zero.● PERFORMANCE REPORTING - Creating periodic SEO performance reports mentioning the growth of different KPI using Google Search Console, Google Analytics, DeepCrawl, and Accuranker. Reporting site traffic, internal● searchers, and influences. Insight reports on improvements and personal actions to improve further● ANALYSIS - Identification of short & long-term opportunities by analysis of internal data (structured and unstructured) and prioritizing based on long-term strategy to maximize the results using white-hat strategies. Leveraging analytics to plan, report, and execute on improvements to site functionality andfindability● KEYWORD RESEARCH - Competitive Analysis and discovery of keyword/content gaps and optimization of existing content. Continuous tracking keyword rankings● TECHNICAL AUDIT - (301 redirects, sitemaps, site/URL structure, UX, site crawl, log file analysis, meta data, canonical tags, page speed, links, navigation,● responsiveness, schema, snippets, feeds, products etc)● OFF-PAGE/BACKLINK ANALYSIS - Audit and analysis to maintain a diverse and healthy link profile. Running backlinks campaigns and optimization of it.● CAMPAIGN MANAGEMENT - Conduct campaign analysis, identify trends, develop test plans, and effectively act on insights for KPI's including user acquisition.● SOCIAL MEDIA MANAGEMENT - Building and managing the official social media profiles and presence, including Facebook, Twitter, LinkedIn etc. Continuously running and tracking social promotions and campaigns● EMAIL MARKETING - Managing various email campaigns, including the template designs, calls-to-action, and content● CLIENT MANAGEMENT - Communication with clients to improve the quality of existing pages
-
-
-
-
Chief Marketing Officer
-
Jan 2020 - Jul 2021
Management of digital marketing of 8 businesses and a team of 34 people.● Develop new powerful SEO strategies (for example: Power-Pages (Psychological factors based content especially designed for influencer based link building) and Natural Link Building Strategie● Working on advanced link building strategies like F2S Method, The HERO Formula, Crowdsourcing Manual, Trusty Infographics and Awards Bait● Strategic planning, execution, management and analysis for SEO and link earning ● ANALYSIS - Analyze all aspects of the website including content, backlinks, website structure and making recommendations to improve organic visibility● SEO AUDITS - Perform technical SEO Audits and making recommendations for improvement and optimization of the website● Technical Optimization - Continuously monitoring sitemaps, robots.txt, 301 redirects, crawl stats, http status codes, HTML elements, anchor text, etc. Perform on page optimization of the website by implementing all SEO ranking factors.● Off-Page SEO - Implement advanced level of off page SEO strategies and tactics. Blogger Outreach for Natural Guest Posting.● CONTENT - Creation of power pages (10x quality content) using advanced content marketing tactics● SEO TOOLS - Work on 10's of SEO tools like ahrefs, Moz, Screaming frog, BUU, Speed testing tools, Keyword Planner, keywords.io, G analytics, G search console et for monitoring performance and identifying opportunities● SOPs - Creation of new systems, processes, methods and SOPs for all areas of the business with recommendations● KNOWLEDGE - Continuously keeping an eye on SEO news about algo-updates and collecting evidences of ranking improvements using concepts like CTR, bounce rate, DA, spam scores, pageviews etc
-
-
-
PROGOS TECH (Pvt) Ltd.
-
Pakistan
-
Outsourcing and Offshoring Consulting
-
1 - 100 Employee
-
SEO Manager
-
Dec 2015 - Oct 2019
• Managed Digital Marketing / SEO of 8+ projects including one of the largest fashion stores in the Gulf. Grew it to the level of 22 Million eyeballs in the search engine from scratch. • Got 1st Page, 1st Position rankings on 18+ high-volume keywords for an E-commerce camera’s store. • ANALYSIS - Identification of short & long-term opportunities by analysis of internal data (structured and unstructured) and prioritizing based on strategy to maximize the results• CONTENT ANALYSIS – Research, developing and recommending a content strategy. Partnering with product owners to support website content• KEYWORD RESEARCH - Competitive Analysis and Identification of keyword/content gaps and optimization of existing content. Continuous tracking keyword rankings • TECHNICAL AUDIT - (301 redirects, sitemaps, site/URL structure, UX, site crawl, log file analysis, meta data, canonical tags, page speed, links, navigation, responsiveness etc)• OFF-PAGE/BACKLINK ANALYSIS - Audit and analysis to maintain a diverse and healthy link profile. Running backlinks campaigns and optimization of it. • CLIENT MANAGEMENT - Communication with clients to improve the quality of existing pages• PERFORMANCE REPORTING - Creating periodic SEO performance reports mentioning the growth of different KPIs• EVANGELIZING SEO - Evaluating of awareness level and promoting SEO mindset in all teams• COMMUNICATION - Collaboration with all cross-functional teams to implement SEO projects• SEO KNOWLEDGE - Continuously studying industry trends and best practices related to SEO, Content Marketing and Digital Marketing
-
-
-
UnitedSol (Pvt) Ltd
-
Pakistan
-
IT Services and IT Consulting
-
1 - 100 Employee
-
Sr. SEO Executive
-
Jun 2015 - Nov 2015
• Improved Google Ranking, Traffic and sales by 50% in 2 Months• ANALYSIS - Identification of short & long-term opportunities by analysis of internal data (structured and unstructured)• KEYWORD RESEARCH - Analysis and Identification of keyword/content gaps• TECHNICAL AUDIT - (301 redirects, sitemaps, site crawl, log file analysis, meta data, page speed, responsiveness etc)• BACKLINK ANALYSIS - Audit and analysis to maintain a diverse and healthy link profile• CLIENT MANAGEMENT - Communication with clients to improve the quality of existing pages• PERFORMANCE REPORTING - Creating periodic SEO performance reports mentioning the growth of different KPIs• EVANGELIZING SEO - Evaluating of awareness level and promoting SEO mindset in all teams• COMMUNICATION - Collaboration with all cross-functional teams • SEO KNOWLEGE - Continuously studying industry trends and best practices related to SEO, Content Marketing and Digital MarketingKeyword Research, On-Page Opt., High Quality Guest Posting, High Quality Back linking Tools Used: aHrefs, BuzzSumo, G. Analytics, Search Console etc
-
-
-
Ninesol Technologies
-
Pakistan
-
Software Development
-
100 - 200 Employee
-
SEO Expert
-
Oct 2014 - Jul 2015
Worked on SEO and Apps Store Optimization of multiple projects. SEO, Keyword Research, On-Page Opt., Quality Guest Posting, High Quality Back linking, ASO, SMO Worked on SEO and Apps Store Optimization of multiple projects. SEO, Keyword Research, On-Page Opt., Quality Guest Posting, High Quality Back linking, ASO, SMO
-
-
-
Lionbridge
-
United States
-
Translation and Localization
-
700 & Above Employee
-
Country Search Specialist
-
Apr 2007 - Jun 2010
- Worked on various marketing assignments like Search Engine Results Evaluation and Digital Marketing/SEO Market Analysis for the country- Market Watch, Query Analysis, Strategic Marketing Decision Suggestions and Recommendations and Localization of results. - Worked on various marketing assignments like Search Engine Results Evaluation and Digital Marketing/SEO Market Analysis for the country- Market Watch, Query Analysis, Strategic Marketing Decision Suggestions and Recommendations and Localization of results.
-
-
Education
-
2010 - 2012
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology
MS, Project Management -
2009 - 2009
COMSATS Institute of Information and Technology
MBA, Business
Community
