Experience

Best of Suffolk

• United Kingdom
• Hospitality
• 1 - 100 Employee

• Marketing Manager East Anglia

  • Sep 2022 - Present

  Creating and delivering the strategy to drive growth for Best of Suffolk and Best Escapes through Let Your Holiday Cottage expansion. Owning digital multi-platform marketing campaigns including the delivery of SEO, PPC, socials, and affiliate content marketing. Creating and delivering offline promotion for the dual brands including trade exhibitions and events, print advertising, merchandising, corporate and charity sponsorship. Raising our corporate profile and visibility through PR and charity events. Developing East Anglia as a region in it's own right within the Sykes Cottages family since the company was acquired in July 2021. Working to ambitious targets, tight deadlines and with high attention to detail.

• Marketing Manager

  • Jan 2019 - Present

  Owning the brands digital, online and off-line marketing strategy from conception to completion. Delivering results driving growth of booking and property numbers, and revenue through a creative, multi-platform marketing strategy. Using analytics data and booking trend analysis to maximise sales opportunities through a variety of marketing activity, including email campaigns, social media strategy, sponsorship and blogs. Editor of the website, driving UX improvements to increase conversion rate. Brand ambassador across digital, print and sponsorship marketing. Comprehensive management of a team of freelance expert marketeers, including SEO, PPC and web development. Working with local and national press providing PR management, brand promotion and commentary on local tourism content. Growing our consumer database organically and through working with affiliates. Initiating creative concepts and managing projects, including the ‘Highly Commended’ Tried and Tested blog series and the Best of Suffolk ‘Rewards Club’.



Sealite

• Australia
• Maritime Transportation
• 1 - 100 Employee

• European Marketing Co-ordinator

  • Jun 2018 - Dec 2018

  I support UK and Europe growth objectives by improving brand presence and lead generation. I am responsible for modern and traditional marketing functions including database management, local content production, distribution of local and international content, advertising and event support. My role requires me to;• Manage and grow the UK and European customer databases to maximize lead generation.• Develop localised content to build brand presence in UK and Europe including; o Project case studies o Informative white papers o Industry news and events o Company news and events• Manage aspects of marketing communications within the territory including; o Social media such as LinkedIn and Twitter o Electronic Direct Mail (EDM) o Distribution of printed material including catalogues and brochures.• Manage the introduction of new products into the territory by distributing printed and electronic materials and facilitating training with distributors and end users.• Manage all aspects of trade exhibitions, conferences, internal events and participate where requested. • Identify and manage local advertising and relevant promotional strategies to maximise lead generation.• Work with marketing team and broader sales team to ensure brand consistency and guidelines are being met.



Durrants Holiday Cottages

• Marketing Manager

  • Feb 2017 - Dec 2018

  Durrants are the original holiday cottage company for Southwold. We started in 1905 (as HA Adnams), a time when visitors would rent a self catering property for a season and bring butlers and maids with them in true Downton style. Our experience of offering holiday cottages benefits from over 100 years of trading history and a longstanding association with the area. My role is to modernise the marketing approach, embracing social media, enhancing the website, produce an annual brochure and raise brand awareness.



Broads Authority

• United Kingdom
• Government Administration
• 1 - 100 Employee

• Administrative Officer (Volunteer Services)

  • Jun 2015 - Feb 2017

  I provide efficient, responsive and high quality administrative support for the Broads Authority’s Volunteer Service. I assist in volunteer related meetings, workshops, conferences and site visits, including the arrangement of catering, transport and venues. I design, set up and maintain databases/ spreadsheets and other effective filing systems for the management of confidential and sensitive records. I assist in the collection, collation and management of data and administration for the Volunteer Service. I am efficient in the use of online volunteer database for the management of volunteers including records, activities, time logging and communication. I accurately capture volunteer time and activity contributions to the BA, maintaining data integrity, delivering the required reporting and providing all necessary information to assist the volunteer coordinator in the management of volunteers. I upload information to the Internet/Intranet, and ensure the website pages are maintained with current information. I deal with correspondence, e-mails and telephone enquiries from other organisations, members of the Authority , members of the public and volunteers regarding volunteering and work experience placement issues. I assist with the administration of specific projects, including the compilation of progress reports.



Norfolk Chamber of Commerce

• Events Manager

  • Sep 2011 - May 2015

  To build on the Chamber’s strength as a key business to business events organisation. Responsible for the planning, marketing and delivery of a varied events programme across Norfolk. Responsible for meeting delegate and budget targets set by the Commercial Director in addition to obtaining sponsorship and developing the speaker programme for designated events. Managing and hosting events to the high standard required by the Chamber business plan. To build on the Chamber’s strength as a key business to business events organisation. Responsible for the planning, marketing and delivery of a varied events programme across Norfolk. Responsible for meeting delegate and budget targets set by the Commercial Director in addition to obtaining sponsorship and developing the speaker programme for designated events. Managing and hosting events to the high standard required by the Chamber business plan.



Waveney District Council

• Tourism & Events Officer

  • Jan 2007 - Sep 2011

  Responsible for the co-ordination of events taking place on council land, including supporting local organisers through the application process, meeting them on site in locations throughout the district, and liaising with numerous stakeholders to ensure all aspects of the event are organised efficiently. Royal Wedding Street Party and Heritage Open Days co-ordinator for Waveney and Suffolk Coastal districts. The creation of an annual events guide, including all advertising sales, with a readership of 20,000. Supporting the Tourism team in their production of The Sunrise Coast Holiday Handbook, with a readership of over 55,000. Day-to-day administration on the award-winning website: www.visit-sunrisecoast.co.uk. Duty management of Lowestoft Tourist Information Centre, gift shop and children’s indoor play area with a combined footfall of over 100,000 a year, including staff training and development and general administration of the premises.



Galaxy Travel

• Sales Consultant

  • Jan 2006 - Dec 2006

  Selling travel packages and ancillary services for an independent agency. Advising clients and liaising with reservation clerks. Working to financial targets whilst enhancing my level of comprehension of the tourism and travel industry. Selling travel packages and ancillary services for an independent agency. Advising clients and liaising with reservation clerks. Working to financial targets whilst enhancing my level of comprehension of the tourism and travel industry.