Experience

Institute of Management Technology, Ghaziabad
• India
• Higher Education
• 200 - 300 Employee
• Associate Professor

  • Feb 2017 - Present


Indian Institute of Management, Ahmedabad

• Museums, Historical Sites, and Zoos

• Assistant Professor

  • Jun 2011 - Dec 2016

  Assistant Professor in Marketing area at Indian Institute of Management Ahmedabad (IIMA). Assistant Professor in Marketing area at Indian Institute of Management Ahmedabad (IIMA).



University of Nebraska at Omaha

• United States
• Higher Education
• 700 & Above Employee

• Visiting Scholar

  • May 2015 - Jun 2015

  Research Project on Green Advertising Research Project on Green Advertising



Aalto University

• Finland
• Higher Education
• 700 & Above Employee

• Visiting Faculty

  • Nov 2013 - Nov 2013

  Taught 'Research Methods in International Business' course for Bachelor's Degree Program in International Business Taught 'Research Methods in International Business' course for Bachelor's Degree Program in International Business

• Doctoral Student

  • Jun 2005 - Mar 2011

  Doctoral student in Marketing area. Pursued Fellow Program in Management with specialization in Marketing area. My thesis work was titled "The role of haptic touch on product evaluations in different shopping situations". With hands as the principal sources of input to the touch perceptual system, the study examined the role of touch in different shopping situations involving time constraints, task definitions, and mood. The findings contribute towards understanding consumer behavior involving tactile senses and provide the way forward for marketers in retail shopping context.



TARAhaat, promoted by Development Alternatives

• Expansion Manager

  • Dec 2003 - May 2005

  Worked in TARAhaat Information and Marketing Services Ltd. in various positions of Expansion Manager, Territory Manager and Marketing Promotions Manager Worked in TARAhaat Information and Marketing Services Ltd. in various positions of Expansion Manager, Territory Manager and Marketing Promotions Manager



Hindustan Latex Limited

• India
• Biotechnology Research
• 1 - 100 Employee

• Communication Manager

  • May 2001 - Sep 2003

  Worked as Communication Manager in Hindustan Latex Limited (HLL). Hindustan Latex Limited is the largest Social Marketing Organization in India dealing with marketing of contraceptives and healthcare products. During the association with Hindustan Latex Limited, I had been actively involved in developing Sales Promotion Schemes and implementing promotional activities with respect to the Sales Promotion Schemes. Also, I had been responsible for institutional sales under the Project besides holding additional charge of Training Manager for the period May’2001 to October’2002 and Sales Manager for Western UP for the period August’2002 to April’2003