Experience

Inbrew Beverages Private Limited

• India
• Food and Beverage Services
• 1 - 100 Employee

• General Manager

  • Jan 2023 - Present

  Bengaluru, Karnataka, India



Pernod Ricard

• France
• Beverage Manufacturing
• 700 & Above Employee

• Zonal Marketing Manager

  • Oct 2018 - Dec 2022

  Kolkata, West Bengal, India Presently responsible for overlooking the trade marketing function for East India while managing a team of 26 motivated people. The key agenda is to drive high consumer insights value for stronger marketing & commercial impact which is powered by an efficient insight driving force This role requires me to demonstrate exceptional levels of marketing & business acumen while having an eye for detail to spot consumer and marketing trends. I am responsible for developing channel &… Show more Presently responsible for overlooking the trade marketing function for East India while managing a team of 26 motivated people. The key agenda is to drive high consumer insights value for stronger marketing & commercial impact which is powered by an efficient insight driving force This role requires me to demonstrate exceptional levels of marketing & business acumen while having an eye for detail to spot consumer and marketing trends. I am responsible for developing channel & consumer strategy basis of the identified market segmentation for the different brands. To develop marketing campaigns including creating merchandising solutions and POS assets to drive volume and market share gains. To identify NPD (New Product development) launch strategy including distribution channel communication, sampling, and trade interventions. I closely work with the Key accounts (HORECA) team to develop joint business plans and create activation/promotion calendar and experiential events Show less



HSIL Ltd.

• India
• 1 - 100 Employee

• Head Of Department

  • May 2017 - Sep 2018

  Gurgaon, Haryana, India Responsible for overseeing the Trade Marketing function for HSIL – Building Product Division for 5 Brands - Hindware, Alchymi, QUEO, H-Viterous & Benelave. Additionally looking after the Brand Shop channel development, export marketing and conceptualize & running the Influencer programs



PANASONIC INDIA PVT LTD.

• India
• 1 - 100 Employee

• Assistant General Manager

  • Dec 2010 - May 2017

  Gurgaon, India Assistant General Manager, heading Exclusive Brand Stores and Retail Marketing PAN India. 13+years of experience in Channel Management, Trade Marketing, DRM, Revenue Enhancement and Strategic Marketing. I completed 5 years in Panasonic in this role in Dec 2015.



LG Electronics India (P) Ltd

• Marketing Manager

  • Jul 2003 - Nov 2010

  Ludhiana, Chandigarh, New Delhi