Experience

SingleSpot Global

• India
• Marketing Services
• 1 - 100 Employee

• Founder & Managing Partner

  • Aug 2017 - Present

  You have a great product. You have a lot of value to offer potential clients but you are unable to create a brand that is preferred by your potential audience. 🔥 About SingleSpot Global: Our Brand Promise is simple & rare: "Business Driving Branding Agency" 🎯 Vision & Mission: Our aim remains to put our clients/brands ahead of their competition permanently, in least amount of time and money. Many a times without spending anything extra on marketing. ✍️ My Story: I am a Brand Marketing & Growth professional with two decades in Brand Management, Advertising, Media, Sales & Activation covering 360 media platforms (ATL, Online - Digital & Social and BTL - Sales & Activation). You can reach him at info@singlespotglobal.com Being blessed with few gifts like creativity & analytical mindset, i have been inclined towards trying different things to figure out the best ways of doing things. As a child I was inclined towards everything, be it Creativity (like Painting or Music), Sports (like Soccer or Cricket), Academics (like Maths & Accounts). I participated almost everywhere and did fairly well with some state & national level awards. Driven to know the complete science & art of Branding & Marketing, I started my career with Sales during my graduation/bachelors degree days and post MBA moved to advertising and then after few years to media, followed by marketing. After years of working at senior roles in the top corporate world, i found my calling in creating brand campaigns that would succeed & perform well in the marketplace, irrespective of the budgets & media. Because there are no ideal budgets for failures. Hence, I left the well paying job and created the shortest yet most effective way. In which, strategy and creativity both are important to build Brand & Business both together. And now with our own set up, since 2017, we have been delivering only the high quality work. Show less



Buzzy-Brands

• India
• Advertising Services

• Founder & Managing Partner

  • Aug 2017 - Present

  Buzzy-Brands is the Marketing Brand of SingleSpot Global and is also used to run campaigns for various clients. Buzzy-Brands is the Marketing Brand of SingleSpot Global and is also used to run campaigns for various clients.



Vox360 Ways

• India
• Advertising Services
• 1 - 100 Employee

• Strategy & Creative Head

  • May 2014 - Aug 2017

  • Role entails two objectives. Business growth for the agency & delivering solutions to various brands • Municipal elections guerrilla online viral campaign in Gujarat that added 10 more seats to victory • Architected and executed Digital & ATL campaigns across all platforms and closely managed the same • Transformed the Agency from pure Projects based model to Retainer Fees model • Designed and developed projects of the agency for quality and timely deliveries • New business development initiatives that yielded 30% growth in Top Line by adding new services • Built departmental capabilities for new services that resulted in 20% growth from existing brands Show less



BOP GROUP

• India
• Real Estate
• 100 - 200 Employee

• GM - Marketing

  • Mar 2013 - May 2014

  • Devised Go-to-Market strategies for DLF, Jaypee, Hero, Supertech, Mahagun, and Logix • Developed and managed annual marketing budgets & plans of INR 400 Million for Pan India projects • Did strategic tie-ups with CNBC Awaaz and Indian Badminton League for reaching a larger audience • Generated more than One Lac Twenty Five thousand leads in one year through Online & ATL platforms • Integrated 30-degree campaigns (brand & tactical) using all Media Vehicles in ATL, Digital, BTL • Management of all agencies and vendors from ATL, Digital to BTL including internal marketing and interdepartmental teams for development and implementation of initiatives • Created a few campaigns by self from strategy, idea, copywriting to art direction that came as an additional asset for the company Show less



Ananda In The Himalayas

• India
• Hospitality
• 100 - 200 Employee

• Marketing Manager

  • Dec 2009 - Mar 2013

  • Developed & executed marketing plans for the two brands & Five 5-Star properties at the Global level • Resolved the business problem of the Amritsar 5 star property as its target audience was largely traveling from NCR for a day trip and that too in pilgrimage mood rather than 5-star indulgence • Marketing Alliances & Loyalty programs for additional revenue & reach: Tied up with partners like American Express, Deutsche Bank, Kingfisher Airlines, Jet Airways etc. Managed all loyalty programs from Resident Guests, Non-Resident Guests to Travel Agents • New Packages, Pricing & Promotion for segments like Single Lady Traveler, Long Stays & Weekends • Devised Repositioning Strategy of the Hotel chain for its differentiated market position and SMP • New Property and F&B outlet launches and day to day hotel roll outs in liaison with individual hotels Show less



Publicis Groupe

• France
• Advertising Services
• 700 & Above Employee

• Account Director

  • Jun 2009 - Nov 2009

  • Architected the launch of two Global brands in India which resulted in clients resting the retainer business with the agency beyond the initial scope as projects for launch • Nestea Ice Tea, Nestle: Research of global markets and sizing for India strategy. Creation of Identity, Packaging & Communication in India along with TVC, Radio, Print, Outdoor & POS • McVitie’s Biscuits, United Biscuits - UK: Successfully launched the World’s No 1 Digestive Biscuit brand in India. Worked closely with the Global Marketing Director and its India President Show less



India Today

• India
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Brand Manager

  • Oct 2008 - Jun 2009

  • Advertising & Promotion Plans and Activity roll outs for Subscription, Newsstand & Ad Sales targets • Post activity analysis, reporting and vendor management • Advertising & Promotion Plans and Activity roll outs for Subscription, Newsstand & Ad Sales targets • Post activity analysis, reporting and vendor management



Contract India

• Advertising Services
• 100 - 200 Employee

• Senior Account Executive

  • Oct 2006 - Oct 2008

  • Participated in Integrated brand strategies and campaigns with tactical roll outs • TVC, Radio, Print, Outdoor, Events, Brand Placements, POS, Trade exhibitions, Sales AV’s etc • Wrote few creative’s including some released Radio Spots for brands like Asian Paints & Godrej • Asian Paints - Participated in Strategy & Creative development of Asian Paints Royale and launch of Royale Play involving celebrities Saif Ali Khan & Soha Ali Khan • Godrej Lifespace - Retail Chain’s Repositioning Strategy & Marketing Plan post Key Markets Research & Analysis that lead to new Brand Identity and advertising campaign. Managed all new store launches • VIP Undergarments, Godrej Vending, JK Tyres, Spice Mobile & British High Commission Show less



TBWA\Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Management Trainee

  • Dec 2005 - Oct 2006

  • BPL Mobile - Serviced all client requirements & briefs covering Radio, Print, Outdoor, POS & DM’s • BPL Mobile - Serviced all client requirements & briefs covering Radio, Print, Outdoor, POS & DM’s



Saffron Global Corp Pty. Ltd.

• Advertising Services
• 1 - 100 Employee

• Team Leader

  • Jun 2000 - May 2003

  Team Leader (Saffron Global Ltd), Jun’00-May’03 - International Tele Sales of various products like DirecTV, Dish TV, Refinance packages to US consumers Team Leader (Saffron Global Ltd), Jun’00-May’03 - International Tele Sales of various products like DirecTV, Dish TV, Refinance packages to US consumers



U.S. Enterprises

• New Delhi Area, India

• Sales Executive

  • Apr 1999 - May 2000

  Sales Executive (U.S. Enterprises), Apr’99-May’00 - Door to Door sales of Jaipan cookware’s Sales Executive (U.S. Enterprises), Apr’99-May’00 - Door to Door sales of Jaipan cookware’s