Experience

Jaxl Innovations Private Limited

• India
• Software Development
• 1 - 100 Employee

• Chief Industry Consultant & Strategy

  • Feb 2021 - Present

• National Head- Sales & Strategy

  • Jan 2019 - Feb 2021

  Building JAXL Innovations- "uberising" every inch of the cause of irritation in the day-to-day lives of businesses and customers.



Disney Star

• India
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Sales Manager

  • Jan 2016 - Jan 2019

  - Head Media Sales and Planning for E-Commerce, BFSI, Travel & Tourism, BD on StarTV India Network (India's no.1 channel StarPLUS, LifeOK and StarUTSAV) - Media marketing planning per product life cycle for FMCG clients- Reckitt, RSPL, SC Johnson, Airtel, Maruti - P&L management and optimise net costing on the channel for Corporate Accounts - Account building and branding ideas for branding building opportunity in shows - Brand Solutions, Mirriads, Vignettes, In-show integrations… Show more - Head Media Sales and Planning for E-Commerce, BFSI, Travel & Tourism, BD on StarTV India Network (India's no.1 channel StarPLUS, LifeOK and StarUTSAV) - Media marketing planning per product life cycle for FMCG clients- Reckitt, RSPL, SC Johnson, Airtel, Maruti - P&L management and optimise net costing on the channel for Corporate Accounts - Account building and branding ideas for branding building opportunity in shows - Brand Solutions, Mirriads, Vignettes, In-show integrations, Snackibles Show less - Head Media Sales and Planning for E-Commerce, BFSI, Travel & Tourism, BD on StarTV India Network (India's no.1 channel StarPLUS, LifeOK and StarUTSAV) - Media marketing planning per product life cycle for FMCG clients- Reckitt, RSPL, SC Johnson, Airtel, Maruti - P&L management and optimise net costing on the channel for Corporate Accounts - Account building and branding ideas for branding building opportunity in shows - Brand Solutions, Mirriads, Vignettes, In-show integrations… Show more - Head Media Sales and Planning for E-Commerce, BFSI, Travel & Tourism, BD on StarTV India Network (India's no.1 channel StarPLUS, LifeOK and StarUTSAV) - Media marketing planning per product life cycle for FMCG clients- Reckitt, RSPL, SC Johnson, Airtel, Maruti - P&L management and optimise net costing on the channel for Corporate Accounts - Account building and branding ideas for branding building opportunity in shows - Brand Solutions, Mirriads, Vignettes, In-show integrations, Snackibles Show less



The Coca-Cola Company

• United States
• Food and Beverage Services
• 700 & Above Employee

• Key Account Manager

  • Jun 2014 - Jan 2016

  - Handled 7 channels in the Key Accounts Function for large geography (Customers from large and medium-size Corporate companies, E&D giants, Modern Trade, cinema chains, travel--Railways, airport and airlines, high-end hotels, clubs and nightlife, stadium, hospitals etc.) - Was responsible for horizontal expansion targets, i.e. new business pitches and effective onboarding of new clients, and vertical growth target achievement in existing accounts through innovative marketing and sales… Show more - Handled 7 channels in the Key Accounts Function for large geography (Customers from large and medium-size Corporate companies, E&D giants, Modern Trade, cinema chains, travel--Railways, airport and airlines, high-end hotels, clubs and nightlife, stadium, hospitals etc.) - Was responsible for horizontal expansion targets, i.e. new business pitches and effective onboarding of new clients, and vertical growth target achievement in existing accounts through innovative marketing and sales ideas such as offers, discounts, activities, etc. - Building and executing the business plan for International, National and Local Accounts - Instrumental in new product launches (Coke Zero, Fuze Tea, Sprite Zero) across key accounts, nationally - Acting as the key interface between the customer and all relevant stakeholders (such as finance, distribution, quality, legal) within the organization - Understanding channel P&L / budget allocation/return on marketing investment etc. and devising necessary strategies to manage these effectively Show less - Handled 7 channels in the Key Accounts Function for large geography (Customers from large and medium-size Corporate companies, E&D giants, Modern Trade, cinema chains, travel--Railways, airport and airlines, high-end hotels, clubs and nightlife, stadium, hospitals etc.) - Was responsible for horizontal expansion targets, i.e. new business pitches and effective onboarding of new clients, and vertical growth target achievement in existing accounts through innovative marketing and sales… Show more - Handled 7 channels in the Key Accounts Function for large geography (Customers from large and medium-size Corporate companies, E&D giants, Modern Trade, cinema chains, travel--Railways, airport and airlines, high-end hotels, clubs and nightlife, stadium, hospitals etc.) - Was responsible for horizontal expansion targets, i.e. new business pitches and effective onboarding of new clients, and vertical growth target achievement in existing accounts through innovative marketing and sales ideas such as offers, discounts, activities, etc. - Building and executing the business plan for International, National and Local Accounts - Instrumental in new product launches (Coke Zero, Fuze Tea, Sprite Zero) across key accounts, nationally - Acting as the key interface between the customer and all relevant stakeholders (such as finance, distribution, quality, legal) within the organization - Understanding channel P&L / budget allocation/return on marketing investment etc. and devising necessary strategies to manage these effectively Show less



Coca-Cola beverages India

• Tamil Nadu

• Sales strategy and projects

  • Jun 2014 - Aug 2014

  Sales, Channel marketing, supply chain management, planning and administration relating FMCG sales and sales team management, Primary and secondary research on nationwide NPT, WD, ND packs, Kinley water and deduced region-wise strategy for improved SKU wise sale and minimised cannibalisation amongst WD packs Sales, Channel marketing, supply chain management, planning and administration relating FMCG sales and sales team management, Primary and secondary research on nationwide NPT, WD, ND packs, Kinley water and deduced region-wise strategy for improved SKU wise sale and minimised cannibalisation amongst WD packs



Faculty of Management Studies - University of Delhi

• India
• Higher Education
• 1 - 100 Employee

• Student

  • Jul 2012 - Jul 2014



Raymond Limited

• India
• Textile Manufacturing
• 700 & Above Employee

• Summer Intern, 2013 - General Management

  • Apr 2013 - Jul 2013

  Introduction of Made - to - Measure in Women's section: Marketing Research and Strategy Introduction of Made - to - Measure in Women's section: Marketing Research and Strategy



National Students' Union of India

• President

  • Jun 2011 - Jun 2012

  Head Coordinator : Anti - Tobacco campaign in DU Member - Foreign student exchange program with South Korean students Head Coordinator : Admission Help Desk , Delhi University Head Coordinator : Anti - Ragging campaign , Delhi University Head Coordinator : Anti - Tobacco campaign in DU Member - Foreign student exchange program with South Korean students Head Coordinator : Admission Help Desk , Delhi University Head Coordinator : Anti - Ragging campaign , Delhi University



National Defence Academy

• Army training (3 yrs)

  • Jun 2006 - Feb 2009

  Pursued a 3yr Army Training at National Defence Academy , Pune 2006-09 National Champion in Equestrian ( Horse Riding ) 2007 2nd Inter Squadron Cross Country 16km run – NDA , Pune Participation – Sinhagad fort endurance (52kms run & 8000fts trekking) Training in NBC Warfare (Nuclear , biological , chemical –warfare) Pursued a 3yr Army Training at National Defence Academy , Pune 2006-09 National Champion in Equestrian ( Horse Riding ) 2007 2nd Inter Squadron Cross Country 16km run – NDA , Pune Participation – Sinhagad fort endurance (52kms run & 8000fts trekking) Training in NBC Warfare (Nuclear , biological , chemical –warfare)