Marketing Head

• Oct 2022 - Present

Brand Consultant

• Dec 2020 - Sep 2022

Brand Manager

• Dec 2018 - Jul 2020

Account Director

• Jun 2018 - Nov 2018

Deputy Manager

• Feb 2016 - 2017

ATL:• Creative Campaign Management• Liaising with the agency on briefs, build successful agency – team relationship, judging creative ideas / concepts & evaluating the communication effectiveness• Amplification of National Campaigns at Circle level• Campaign specific Media Planning as per requirement• Effective interactions with the media agencies and thereby coming up with suitable media plan for optimum reach and effectivenessBTL & Activation:• On ground Activations• Ideate activities for Consumer Connect• Ideate to promote activities to enhance Retail FootfallDigital:• Ideating & developing Digital Campaign as per circle requirement• Planning on Geo-targeting /Pin code targeting/ Custom Audience targeting/ Prepaid-Postpaid base targeting basis campaigns KPI• Deciding on Digital Media Plan in collaboration with Central Media Agency (Maxus)• Social Media Campaign Management (Engagement Campaign on FB)• Planning on Campaign Type basis requirement (Search/Display/Social)• Ideating on Digital InnovationInternal Communication:• Ideate various communication materials as per internal objectives• Corporate AV• Newsletters• E-Magazine• EDMs• R&R collateralsBrand Planning & Research:• Preparation of Annual Brand Plan• Devising & maintaining a Quarterly & Monthly marketing calendar for the brand in the circle• Spearheading Key Brand studies like BMS (Brand Measurement Study), NPS (Net Promoter Study), AVI (Availability Visibility study)• Analyzing various key parameters of the business and coming up with recommendations for various departments pointing out the need gap• Competition TrackingPR:• PR amplification of various products and initiatives• Crisis Management• Tracking PR performance vis-à-vis competitionVendor Management:• Coordinating with various printers ensuring strict timelines of deliverables• Negotiating with printers and facilitating internal bidding for timely closure of new rates

Assistant Manager

• Oct 2015 - Feb 2016

Assistant Manager

• Dec 2013 - Sep 2015

Account Manager

• Mar 2011 - Dec 2013

Responsibilities:• Leading, supervising and motivating a team• Ideating 360° campaign ideas with Creative Team• Overseeing all routine jobs like Billing Review, Daily Joblist, Market Visit Report, Competition scan, etc.• Collaborating with clients to gather their requirements and to discuss brand issues & communication strategies• Interacting with all internal departments (Creative, Studio & Production) to ensure smooth flow of day-to-day jobs• Resolving financial issues with the client (timely estimation & collection of money) Awards:• Bronze in Srijan Samman 2012 for Airtel Lifestage Campaign• An excellence in Radio in Kolkata Ad Club Awards 2014 for Airtel Lifestage Campaign

Account Manager

• Dec 2010 - Mar 2011

Account Superviser

• May 2010 - Nov 2010

Senior Brand Associate

• 2008 - 2010

Senior Account Executive

• 2006 - 2007