Experience

Estee

• India
• Financial Services
• 1 - 100 Employee

• Associate Manager - UI/UX design

  • Feb 2022 - Present

  Gurugram, Haryana, India UX/UI lead at Estee Advisors, created HFT and algorithmic trading platform from scratch. Responsible for overseeing the end-to-end design process to ensure the creation of user-centric designs for web and mobile platforms that improved user experiences while meeting business objectives. In this role, Developed user journeys, information architecture, wireframes, and prototypes, ensuring that all designs were intuitive, accessible, and optimized for performance. Additionally, responsible… Show more UX/UI lead at Estee Advisors, created HFT and algorithmic trading platform from scratch. Responsible for overseeing the end-to-end design process to ensure the creation of user-centric designs for web and mobile platforms that improved user experiences while meeting business objectives. In this role, Developed user journeys, information architecture, wireframes, and prototypes, ensuring that all designs were intuitive, accessible, and optimized for performance. Additionally, responsible for delivering pixel-perfect UI designs that adhered to brand guidelines and delivered an exceptional user experience. Collaboration with stakeholders was a critical aspect of the role, as I worked closely with them to understand business goals, identify user pain points, and prioritize design features. Furthermore, Worked closely with the development team to ensure seamless implementation of designs and provided guidance and support throughout the development process. Through my expertise, successfully delivered projects that improved user engagement, increased user satisfaction, and met business goals. Show less



Satin Creditcare Network Limited

• India
• Financial Services
• 700 & Above Employee

• Deputy Manager - UI/UX design

  • Jan 2021 - Feb 2022

  Gurugram, Haryana, India Lead UX/UI designer, Responsible for managing the end-to-end UX/UI design process from inception to final delivery. This included creating website designs, mobile-responsive designs, and app designs to meet the specific requirements of the business. My role involved working closely with the Chairman and Managing Director, as well as business units, to understand their unique business models and design requirements. This involved creating information architecture, user journeys… Show more Lead UX/UI designer, Responsible for managing the end-to-end UX/UI design process from inception to final delivery. This included creating website designs, mobile-responsive designs, and app designs to meet the specific requirements of the business. My role involved working closely with the Chairman and Managing Director, as well as business units, to understand their unique business models and design requirements. This involved creating information architecture, user journeys, wireframes, prototyping, and pixel-perfect UI designs. Through my attention to detail and expertise, I ensured that all designs were intuitive, accessible, and optimized for performance and contributed to the success of the product Show less



Balancehero India

• India
• Financial Services
• 100 - 200 Employee

• User Researcher

  • Jan 2018 - May 2020

  Gurgaon, India Conducting research on products and services was the essential part of my role. I work closely with various stakeholders and product managers to gather first-hand data and evaluate trends to provide actionable insights. My responsibilities include conducting research at pre, mid, and post stages of product launches, continuous trend tracking, and competition analysis to optimize the product as per market standards. Collaborating with marketing, PR, sales, and creative teams to suggest… Show more Conducting research on products and services was the essential part of my role. I work closely with various stakeholders and product managers to gather first-hand data and evaluate trends to provide actionable insights. My responsibilities include conducting research at pre, mid, and post stages of product launches, continuous trend tracking, and competition analysis to optimize the product as per market standards. Collaborating with marketing, PR, sales, and creative teams to suggest various methods to optimize the demand of the product or service. Design research, initiate, execute, analyze, and present the research results (primary, secondary, qualitative, and quantitative) to product managers, stakeholders, and management. My work has helped ensure that products and services are optimized for market standards and are in line with industry trends. My commitment in providing valuable insights that help drive product success and growth. Show less