Experience

DMP Group

• United States
• 1 - 100 Employee

• Integrated Media Director

  • Mar 2019 - Present

  • Drive integrated planning for clients like Daihatsu, Bank Sinarmas, Emina Cheese, Slim & Fit, Cerebrfort, Sakatonik, DekaRolls, Usagi, Royal Enfield, Amidis Water, Neo Coffee, Royale by Soklin, Systema oral care & Kecap Sedaap etc. • Drive new business growth for agency and look for expanding avenues for existing clients • Responsible for driving Integrated Marketing Strategy across the brands including creative and media • Develop and help brand with TV plus approach using reach planner tools to deliver better value of media investment • Championing Real Time Marketing, managing Digital Command centre involving from understanding insights through social listening and launching media campaigns basis same • Agency Management: Ensuring an integrated approach with regards to Creative, Social, ORM and Media Planning being in sync and deliver as an automated engine • Look out for deliver on new channels that deliver on Net Revenue using Digital Media Solutions • Leading a team of 8 people, which help in running daily operations and fulfil brand and organisational goals Show less



OMD India

• Director Digital Marketing

  • Apr 2018 - Feb 2019

  Working on brands like Nissan Motors, Motorola, HomeCredit & Sandisk • Building plans and strategy across channels like programmatic, content, search, display & social in sync with TV to help drive TV plus approach • Have expertise in OLV planning to obtain the right media mix of TV and digital.• Determining the incremental reach at an optimum budget point to drive the efficacy.• Driving the brand positioning of the organization by leveraging all relevant communication channels• Developing the periodic business plans & strategies, in coordination with macro plans of organization. Show less

• Group Head

  • Dec 2016 - Mar 2018

  • Working on brands like Cisco, HomeCredit & Sandisk • Exploring & driving new innovations to help brand offer something new every time they interact with TA• Construct media plan with a 360-degree approach to Programmatic, Search, Social, Content & Display.• Driving the brand positioning of the organization by leveraging all relevant communication channels• Creating a comprehensive social media strategy and conducting onsite audits and providing page element recommendations to improve search engine visibility• Conceptualizing and implementing brand promotion activities by developing communication mix and new strategies Show less

• Media Supervisor

  • Oct 2015 - Nov 2016

  Handles 360 degree digital marketing of clients like CISCO, Sandisk, Oxigen Wallet, SC Johnson, Luxottica, Homecredit etc..



SMG Convonix

• Assistant Manager Media Solutions

  • Jul 2013 - Oct 2015

  Worked for Clients like Samsung, Aircel , Yahoo, Delta and UTC .• Work on tools like Omniture, Google analytics, Mediamind , DFA and Comscore • Working on 360 degree need of clients like Media Planning and buying, end to end operations, campaign optimization, Social Media Marketing & Mobile marketing. .• Maintaining weekly and monthly dashboards having earned media, owned, and bought media performance.• Understanding key stake holder requirements and convert them into actionable reporting.• Post Campaign analysis of Marketing Campaigns for planning and buying for future campaigns• Managing relationship with publishers and providing different optimization methods for their campaigns in achieving the desired objectives. Show less

• Senior Analyst Performance Marketing

  • Sep 2011 - Jun 2013

  • Managed campaigns for our global clients like Toyota Motors, GE, Walmart, Kellogg’s, Blackberry, etc.• Campaign creation from scratch & uploading them to the Adwords editor.• Keyword research & ad text creation for clients & upload them post client approval.• Campaign optimization, data Analysis and deliver proper recommendations to client.• Creating performance report and review for client.• Doing monthly audit in account to ensure that the campaigns are performing to its best.• Bidding analysis for each keywords running into the account & make a proper bidding strategy accordingly. Show less



SRB CONSULTANCY PVT. LTD.

• Financial Services
• 1 - 100 Employee

• research analyst

  • Jan 2011 - Aug 2011

  • Extensive Secondary Research to understand market and competitive dynamics using public and paid data and different search engines. • Experience with data collection methodologies (In-Person, CATI, Mail, Secondary) • Conducting qualitative interviews. • Extensive Secondary Research to understand market and competitive dynamics using public and paid data and different search engines. • Experience with data collection methodologies (In-Person, CATI, Mail, Secondary) • Conducting qualitative interviews.



Directorate of economics and statistics dehradun

• TRAINEE

  • Jun 2010 - Jul 2010

  i undergo training in this organisation and studied and analysed the socio economic disparities in districts of uttarakhand by taking the data of the last census and prepared a project report i undergo training in this organisation and studied and analysed the socio economic disparities in districts of uttarakhand by taking the data of the last census and prepared a project report