Experience

Samsung India

• India
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Exclusive Store Expansion Lead

  • Apr 2022 - Present

  Gurugram, Haryana, India Responsible for extending Samsung's exclusive footprint in key clusters/towns/locations - Focus on increasing channel's focus on Luxury, Flagship and Wearables categories - Increasing NPS of stores - Ensuring seamless operations by co-ordinating effectively with Regions and Support teams

• Live Commerce Lead

  • May 2021 - Apr 2022

  Gurugram, Haryana, India -End-to-end responsibility for building Live Commerce capability at Samsung India - All aspects of campaign management- consumer journey, marketing collaterals, media plan, Dot Com and App visibility, offers, content, script, shoot etc - Increasing visits, conversions and sales through the platform - Executed 4 key launches through the platform amongst others- Foldable phones, S22, Tab S8 and the Freestyle

• Retail Lead- General Trade

  • Mar 2017 - May 2021

  Gurgaon, India Strategic role responsible for planning and execution of retail investments in Multi-Brand Outlets across India. KRAs included designing, costing, analysis and rollout of retail fixtures. Key projects executed include Brand Identity Refresh in 2018 and a Global HQ-monitored Samsung Lettermark Changeover project in 2020 (beat all targets inspite of lockdown-induced disruptions in South and West India)

• Regional Marketing Head

  • Sep 2015 - Mar 2017

  New Delhi Area, India As Marketing Head of the Region, led the Sellout function, including Retail planning and deployment, product/brand visibility, brand activation, channel engagement, Field Force recruitment and training and Branded Retail channel amongst others for the highest priority region (Delhi-NCR/mthly sales value of Rs180cr).

• SAARC Marketing Lead

  • May 2015 - Sep 2015

  Gurgaon, Dhaka Marketing Lead for Bangladesh, Sri Lanka and Nepal for all Samsung Mobile, CE and IT product lines. Key responsibilities included process creation and improvements across the three subsidiaries, agency liaison in India for creative deliverables and ensuring legal, procurement and creative support for the SAARC countries' marketing requirements.

• Brand Manager-Activations (Corp Marketing)

  • Jun 2014 - Apr 2015

  Gurugram, Haryana, India Brand activation, Integrated marketing campaigns, Retail visibility, trade engagement initiatives, events, BTL activations, Regional level consumer and trade promos, ATL including Radio, OOH and press for the mobile phones business.

• Regional Marketing Manager

  • Jul 2013 - Jun 2014

  New Delhi, India Key responsibilities: Regional marketing lead for North Region. All trade engagement, visibility related, consumer and channel marketing, Brand activation campaigns, BTL activation, sell-out enhancement related initiatives in the Region. Plan and execute brand and product activation campaigns across multiple locations in a time bound, efficient manner

• Manager Tablets- North

  • Nov 2011 - Jun 2013

  New Delhi Area, India Handled sales for Samsung Tablets in Delhi, UP, Uttarakhand and Bihar, across the Samsung Exclusive, Mobile Handset MBO, Consumer Electronics and IT channels. Sales grew12-fold in the area over the tenure. Successfully established tablets as a key component in the product mix at the distributor and retail level.



Walson Retails

• Executive Director

  • Apr 2011 - Sep 2011

  New Delhi Area, India Created and managed distributorship of Unilever products for Modern Trade accounts in West Delhi. Overall financial, stock, godown, delivery and SKU-wise sales management. Also responsible for a staff of 25 persons including Business Manager, MIS, Sales Execs and Delivery Boys.



Tata Docomo

• Zonal Manager

  • Oct 2010 - Apr 2011

  Chandigarh, India Zonal Manager for 3G products and services in Punjab Circle. Based at Chandigarh and managing the Tricity, Patiala and surrounding areas. Instrumental in launching the 3G products and services in Punjab, along with circle-wide sales initiatives. Successfully implemented the "floating promoter" concept in key markets, devised incentives and experiential selling through cold calling in Corporate offices and RWAs.



Nokia

• Finland
• Telecommunications
• 700 & Above Employee

• Area Sales Manager

  • Dec 2006 - Oct 2010

  Varanasi Area, India Responsible for Channel Sales (Volume and value) for Nokia's mobile handset range in 13 districts of UP East, including distributor primary, as well as creating and scaling up of upcountry distribution infrastructure