Experience

VMEdu Inc.

• Education Administration Programs
• 1 - 100 Employee

• Senior Marketing Manager -VMEdu Inc./SCRUMstudy

  • Jan 2017 - Present

  SCRUMstudy is the global accreditation body for Scrum and Agile certifications. It has authored the SBOK™ Guide as a comprehensive guide to deliver successful projects using Scrum. SCRUMstudy works through its large global partner network of Authorized Training Providers (A.T.P.s) to deliver training and certifications. Important certifications provided by SCRUMstudy include Scrum Fundamentals Certified(SFC™), Scrum Developer Certifed (SDC™), Scrum Master Certified (SMC™), Agile Expert Certified (AEC™), Scrum Product Owner Certified (SPOC™), Expert Scrum Master Certified (ESMC™), Scaled Scrum Master Certified (SSMC™) and Scaled Scrum Product Owner Certified (SSPOC™). Helped develop the VMEdu/SCRUMstudy platform, an online marketplace linking content experts with training providers globally for professional certification courses • Identified potential sales channels, develop go-to market, communication and sales strategy for effective platform launch • Managed email marketing campaigns and performed regular A/B testing to identify best practices based on analytics to optimize e-mail conversions with partners • The VMEdu online e-learning platform is currently used by around 1400 training partners globally ◘ Brand Re-positioning and Launch - SCRUMstudy as a certifying body • Re-designed communication on website and social channels to reflect the new positioning • Worked to set-up the customer relationship management, generate initial partnerships and enhance corporate awareness of the product • Introduced virtual instructor-led classes for customers to increase profitability for the brand • Provided creative direction and content to product marketing collaterals such as marketing videos, brochures, email templates and presentations ◘ SCRUMstudy currently has the most number of global training partners for any Scrum/Agile certifying body and also has the best engagement metrics (e.g. time spent on site, bounce rate) when compared to competition. Show less