Experience

UniAcco

• India
• Technology, Information and Internet
• 100 - 200 Employee

• Chief Marketing Officer

  • Apr 2020 - Present

  Bringing about a prop-tech revolution by creating a cross-border platform integrating students and property managers throughout the Globe and eliminating gaps in the searching/sorting experience. 30 – 50 % of time and hassle reduction in the accommodation sorting & booking process. Bringing about a prop-tech revolution by creating a cross-border platform integrating students and property managers throughout the Globe and eliminating gaps in the searching/sorting experience. 30 – 50 % of time and hassle reduction in the accommodation sorting & booking process.



UniScholars

• India
• Education Administration Programs
• 1 - 100 Employee

• Chief Marketing Officer

  • Mar 2021 - Present



UniCreds

• India
• Financial Services
• 1 - 100 Employee

• Chief Marketing Officer

  • Sep 2020 - Present



Merkle Sokrati

• India
• Advertising Services
• 700 & Above Employee

• Senior Manager Business Strategy

  • Aug 2018 - Mar 2020

  - Managing INR 300-400 Mn of monthly ad spends across a portfolio of clients - responsible for delivering performance marketing and services to Merkle-Sokrati's most valuable clients across multiple industries including BFSI, B2B, FinTech, Food Tech, eComm, Classifieds, OTT, Travel, etc.- Generated INR 50 Mn additional yearly revenue by leading induction of new LOBs such as technical SEO, content, consulting. Closely working with leadership and responsible for hiring key positions, liaising with the US team for knowledge transfer, overseeing operations, and sales funnel.- Led 50+ members across multiple teams specializing in SEO, Google Ads & Programmatic Ads.- Responsible for managing P&L for key media accounts.- Playing a key role in new account acquisitions – pitching customized solutions to prospective clients.- Registered 10-20% incremental revenue QoQ through cross/up-sell.- Driving adoption of tech capabilities across to improve efficiency/client experience.- Driving multiple organizational initiatives – Quarterly DMR, developing 3P tracking expertise, tri-party partnerships to ensure long-term business, internal newsletter, etc.- Driving quarterly QI audits, innovations to enhance the client experience.- Acting as Capability head for SEO and PPC. Show less

• Business Strategy Manager

  • May 2017 - Jul 2018

  - Responsible for delivering performance marketing and services to Sokrati's top clients – manage monthly digital marketing spend of INR 50-100 Mn across a portfolio of clients.- Responsible for end-to-end management of paid campaigns for clients across verticals like Travel, Food Tech, BFSI, B2B, FinTech, eComm, and classifieds.- Leading a team of 15+ talented digital marketers, helping them shape their careers in digital marketing.- Defining processes to ensure regular One on Ones, PDP discussions of Analysts & Senior Analysts to ensure their growth in the organization.- Defining/modifying internal processes in order to ensure smooth operations. - Directly reporting to senior management on team and portfolio updates.- Playing a crucial role in people planning and hiring across various roles in the organization. Show less

• Senior Business Analyst

  • Jul 2016 - Apr 2017

  - Formulating Monthly & Quarterly Media plans & Strategies basis the Client's Marketing Objective.- Looking after the Client Engagement & Strategic Consulting in the Digital Marketing space.- Provided training on Paid Marketing while covering Operational, Strategic & Engagement aspects of the job to train new joiners.- Drove innovations, betas, and best practices via common platform and implemented those across clients.- Created Quality Index checklist to ensure hygiene and implementation of best practices across accounts.- Improving operational efficiency by identifying tech automation opportunities.- Played a crucial role in sales by assisting sales team to create marketing plans, audits, RFP etc. Show less

• Business Analyst

  • Jun 2015 - Jul 2016