Account Manager

• Apr 2023 - Present

Assistant Account Manager

• May 2021 - Mar 2023

•Planning PR activity for clients’ image management, integrating Product PR plans, Brand Building exercises, timely execution of client’s activities. •Being the integral and the most important part of the PR industry, Media relations development and maintenance are efficiently done. This involves regular visits to media houses, meeting the journalists, exchanging new story ideas and controlling media crisis in favour of clients. Holds very good media relationships with Business Journalists… Show more •Planning PR activity for clients’ image management, integrating Product PR plans, Brand Building exercises, timely execution of client’s activities. •Being the integral and the most important part of the PR industry, Media relations development and maintenance are efficiently done. This involves regular visits to media houses, meeting the journalists, exchanging new story ideas and controlling media crisis in favour of clients. Holds very good media relationships with Business Journalists, City Reporters, Photographers and Brand & Marketing Media. •Writing Press Release, Briefing Documents, Talk Points, Creating quotes on behalf of the client, Pitch notes/ backgrounders, proposals and other content materials. • Handled more than 300 successful Press Conferences in various sectors from Consumer product launch, business and entertainment events for Media. This includes conceptualization of the events, planning, media engagement and post conference activities. Successfully handled some of the launch events namely- Taj City Centre New Town, Taalkutir Convention Centre, SBI Marathon, Mother Dairy Mishti Doi, Taneira Launch, Citroen C3 Aircross Unveil, Launch of L&T Infotech Kolkata Centre to name a few. •Client Servicing: Successful implementation of the PR activities needs a great alliance with the client and I execute this with periodic meeting with clients, in-sync communication and tactical PR approach to meet their business objectives. • Controlling the media in the crisis situations is one of the most vital and tactical activities in PR. I have successfully handled crisis communications for Tata Steel, IHCL etc. •Tata Group Accounts namely – Tata Steel, IHCL, Tata Power, TCS, Tanishq, Titan, Tata Consumer Products, Senco Gold & Diamonds, ICC, Indian Chamber of Commerce, SBI, Bandhan Bank, TVS, Honda Motorcycles, Citreon, Mahindra & Mahindra, Adani Wilmar, Lafarge Holcim, Gainwell Engineering etc.

Senior Account Executive

• Mar 2018 - Apr 2021

Handling Group Network clients especially Tata Group as well as other clients based in Kolkata.

Image Executive

• Feb 2016 - Mar 2018

My role at Perfect Relations Pvt. Ltd was in the Client Servicing dept. It involved sending daily updates to clients, drafting PR collaterals like media invites, press release, listing release for an event, preparing industry coverage report, being present in photo shoots, launch events, media interactions. Media Activities- My job also involved following up and developing good relations with the media Crisis Management- Doing media monitoring and media intelligence gathering while… Show more My role at Perfect Relations Pvt. Ltd was in the Client Servicing dept. It involved sending daily updates to clients, drafting PR collaterals like media invites, press release, listing release for an event, preparing industry coverage report, being present in photo shoots, launch events, media interactions. Media Activities- My job also involved following up and developing good relations with the media Crisis Management- Doing media monitoring and media intelligence gathering while updating the client on a real time basis. Handling media/press at various events- Launch Event, Press Conference Researching on clients and its competitors and developing industry reports to ensure the team is aware of the sector developments Tracking media movements Actively involved with the global PR campaign – “Tea for Trump” for TE-A-ME Teas Clients handled- Indian Super League and ATK Emami Limited – Press Conference/ Events/Product Launches/Crisis Management Indian Tea Association (ITA)- Press Conference/ Seminar Madhu Jayanti International Limited – Makers of TE-A-ME Teas- Events/ Product Launches AMRI Hospitals- Press Conferences/ Events/Medical Seminars/ Crisis Management Emami Agrotech Limited- Press Conference/ Events Emami Chisel Art- Art Exhibitions Mercedes Benz India Pvt Limited- Launch Event of New E-Class, LUXE Drive 2017 Renault India Pvt Ltd- Launch of New Duster SUV, Unveiling of Renault Captur SUV Honda Cars India Limited- Launch of WRV SBI Life Insurance- Launch of new SBI Life Insurance Office SIAM/ Auto Expo 2018- Press Meet in Kolkata Show less My role at Perfect Relations Pvt. Ltd was in the Client Servicing dept. It involved sending daily updates to clients, drafting PR collaterals like media invites, press release, listing release for an event, preparing industry coverage report, being present in photo shoots, launch events, media interactions. Media Activities- My job also involved following up and developing good relations with the media Crisis Management- Doing media monitoring and media intelligence gathering while… Show more My role at Perfect Relations Pvt. Ltd was in the Client Servicing dept. It involved sending daily updates to clients, drafting PR collaterals like media invites, press release, listing release for an event, preparing industry coverage report, being present in photo shoots, launch events, media interactions. Media Activities- My job also involved following up and developing good relations with the media Crisis Management- Doing media monitoring and media intelligence gathering while updating the client on a real time basis. Handling media/press at various events- Launch Event, Press Conference Researching on clients and its competitors and developing industry reports to ensure the team is aware of the sector developments Tracking media movements Actively involved with the global PR campaign – “Tea for Trump” for TE-A-ME Teas Clients handled- Indian Super League and ATK Emami Limited – Press Conference/ Events/Product Launches/Crisis Management Indian Tea Association (ITA)- Press Conference/ Seminar Madhu Jayanti International Limited – Makers of TE-A-ME Teas- Events/ Product Launches AMRI Hospitals- Press Conferences/ Events/Medical Seminars/ Crisis Management Emami Agrotech Limited- Press Conference/ Events Emami Chisel Art- Art Exhibitions Mercedes Benz India Pvt Limited- Launch Event of New E-Class, LUXE Drive 2017 Renault India Pvt Ltd- Launch of New Duster SUV, Unveiling of Renault Captur SUV Honda Cars India Limited- Launch of WRV SBI Life Insurance- Launch of new SBI Life Insurance Office SIAM/ Auto Expo 2018- Press Meet in Kolkata Show less

Account Executive

• Sep 2013 - Apr 2015

My role at Adland Publicity Pvt. Ltd is in the Client Servicing dept. Apart from client servicing, I am also entitled to the role of being a facilitator between the client servicing team and creative team whereby I give inputs on how creative’s for particular deliverables are to be made and also see timely execution and delivery of all deliverables. My role at Adland Publicity Pvt. Ltd is in the Client Servicing dept. Apart from client servicing, I am also entitled to the role of being a facilitator between the client servicing team and creative team whereby I give inputs on how creative’s for particular deliverables are to be made and also see timely execution and delivery of all deliverables.

Associate Business Service Delivery

• Jan 2013 - Jul 2013

My role at Ebani Advertising was in the Client Servicing dept. * It involved brainstorming, preparing company profile for presentation to clients, preparing scope of work ,creating retainer contracts, proposal for the client, preparing budget, giving innovative branding ideas and options for BTL activities and also finalizing OOH(Out of Home) media rates and availability of OOH(Out Of Home) media. * My role also involved creating social media campaigns and preparing social media… Show more My role at Ebani Advertising was in the Client Servicing dept. * It involved brainstorming, preparing company profile for presentation to clients, preparing scope of work ,creating retainer contracts, proposal for the client, preparing budget, giving innovative branding ideas and options for BTL activities and also finalizing OOH(Out of Home) media rates and availability of OOH(Out Of Home) media. * My role also involved creating social media campaigns and preparing social media budgets on Facebook. And intense research of client’s business and the industry analysis specific to the client’s business. CLIENTS HANDLED AT EBANI ADVERTISING * 3M Car Care- Advertising proposal and branding ideas which were implemented for its outlet in Hyderabad. * Rayalaseema Ruchulu - Providing all branding ideas (internal and external), advertising and creative deliverables for this dine in restaurant chain which provides authentic Andhra cuisine. * SuchirIndia- Prepared the Brand Guidelines. Also made the retainer contract, proposal and scope of work for the real estate conglomerate. * Emami Constructions- Prepared the retainer contract, proposal and scope of work for the real estate client. Show less My role at Ebani Advertising was in the Client Servicing dept. * It involved brainstorming, preparing company profile for presentation to clients, preparing scope of work ,creating retainer contracts, proposal for the client, preparing budget, giving innovative branding ideas and options for BTL activities and also finalizing OOH(Out of Home) media rates and availability of OOH(Out Of Home) media. * My role also involved creating social media campaigns and preparing social media… Show more My role at Ebani Advertising was in the Client Servicing dept. * It involved brainstorming, preparing company profile for presentation to clients, preparing scope of work ,creating retainer contracts, proposal for the client, preparing budget, giving innovative branding ideas and options for BTL activities and also finalizing OOH(Out of Home) media rates and availability of OOH(Out Of Home) media. * My role also involved creating social media campaigns and preparing social media budgets on Facebook. And intense research of client’s business and the industry analysis specific to the client’s business. CLIENTS HANDLED AT EBANI ADVERTISING * 3M Car Care- Advertising proposal and branding ideas which were implemented for its outlet in Hyderabad. * Rayalaseema Ruchulu - Providing all branding ideas (internal and external), advertising and creative deliverables for this dine in restaurant chain which provides authentic Andhra cuisine. * SuchirIndia- Prepared the Brand Guidelines. Also made the retainer contract, proposal and scope of work for the real estate conglomerate. * Emami Constructions- Prepared the retainer contract, proposal and scope of work for the real estate client. Show less

Internship

• Apr 2012 - Jun 2012

Worked as an intern in Corporation Bank re-branding project Worked as an intern in Corporation Bank re-branding project

Internship

• Apr 2011 - May 2011

Understood the pre-requisites of Media Marketing. Understood the pre-requisites of Media Marketing.

Internship

• Jan 2011 - Mar 2011

Worked in Tata Shakti GC sheet pitching process & did target group analysis for Sananda magazine. Worked in Tata Shakti GC sheet pitching process & did target group analysis for Sananda magazine.