Experience

MediaEdge Communications

• Canada
• Media Production
• 1 - 100 Employee

• Vice President Sales and Business Development

  • Mar 2018 - Present

  - Spearheading the Association communication and Digital marketing division including a full suite of Programmatic advertising solutions, SEO, SEM and content marketing. - Spearheading the Association communication and Digital marketing division including a full suite of Programmatic advertising solutions, SEO, SEM and content marketing.



Key Media

• Australia
• Technology, Information and Media
• 200 - 300 Employee

• Director, Business Development

  • Feb 2017 - Mar 2018



MediaEdge Communications

• Canada
• Media Production
• 1 - 100 Employee

• Director of Sales and Marketing

  • Jan 2014 - Jun 2015

  - Promoted to lead all aspects of MediaEdge’s digital marketing division (MediaEdge Digital) including marketing, sales, business development, operations, production and launching the new website. - Spearheaded the on-going refinement and effective implementation of all aspects of the business process. This included but was not limited to hiring and training, creating the digital media portfolio (e-newsletter, Website advertising and Programmatic advertising) and working closely with the CEO to ensure the success of the venture. - Increased operational efficiency by 60% through streamlining and automating the entire CRM and sales training system through effective vendor management. - Conducted detailed market research and industry analysis using the best qualitative and quantitative analysis tools. This simplified the process of creating the most appropriate market segmentation strategies for each industry. - Incorporated cross-functional teams across different departments within the company to foster the inflow of innovative ideas, attain maximum production efficiency and employee satisfaction. This resulted in 30% higher sales output as indicated by the CRM and a significant increase in the generation of new marketing ideas. - Formulated an execution plan for the division’s long term and short-term growth strategies with appropriate timelines coupled with checkpoints along the way to monitor performance based on various KPI’s. This resulted in a 45% increase in revenue, which in turn facilitated the addition of 15 new employees, expanding the division from 10 to 25 executives. - Led a team of 3 executives and the graphic design team to create high quality marketing collateral for the division. This resulted in stronger brand recognition for the division at industry trade shows.



Multiview

• United States
• Marketing Services
• 400 - 500 Employee

• Digital Sales Manager

  • Jul 2012 - Jun 2013

  - Promoted to lead a team of 7 sales executives in the company’s elite e-Newsletter advertising division; reaching top sales team in Q4 of 2012 by actively mentoring, training and motivating executives to consistently surpass sales targets, which were in excess of $300K each month.- Effectively managed the training and development of the sales reps on my team, which led to an increase in overall productivity and performance.-Conducted periodic meeting with sales staff to monitor KPI's, assign goals and motivate the team. - Actively went above and beyond the call of duty to ensure the success of the Canadian division by still continuing to bring in new business and giving useful suggestions to senior management during meetings.- Initiated and conducted various training workshops to ensure the long term success of new sales reps by giving key insights into the sales process and sharing best practices. - Spearheaded the ongoing refinement of sales pitches, prospecting techniques, productivity and customer satisfaction by efficiently monitoring calls, CRM activity, lead generation and other KPI's.

• Digital Sales Executive

  • Feb 2012 - Jun 2012

  - Achieved the second highest sales revenue for 2012 in Multiview Canada with new business in excess of 500K; by actively communicating with senior team members and seeking guidance from the sales director.-Negotiated large advertising contracts with marketing directors from various fortune 500 companies through effective research and cold calling; this further strengthened the company’s position as the market leader in Canada within the B2B advertising industry.-Generated high levels of customer satisfaction through strategic ad placements on various association digital platforms (E-newsletters, website banner ads, buyers guides) and delivered maximum ROI, which led to multiple renewal campaigns, ensuring a large client portfolio of over 100 clients.



marcus evans Group

• Ireland
• Events Services
• 700 & Above Employee

• Senior Sales Executive

  • Sep 2010 - Nov 2011

  - Promoted to delegate a multitude of Conference projects to the 6 sales teams based on their core competencies and strengths, which resulted in increased operational efficiency and 28% higher sales revenue across the board in Q1 of 2011.-Marketed B2B industry conferences to senior executives through phone consultations and following leads to secure attendance at events.-Analyzed and established a vast array of Fortune 500 clients looking to benefit from ME's extremely popular and respected annual SOX Compliance Conference along with other marketing and pharmaceutical B2B conferences.- Assisted senior management in the formulation and development of various sales strategies through optimum utilization of the sales funnel for effective reason based selling.

• Account executive

  • Jun 2009 - Aug 2010

  - Was part of a five member team that was responsible for liaising with senior executives across various departments in fortune 500 companies and securing their attendance at ME's exclusive B2B conferences.- Implemented a multitude of prospecting techniques to generate the best leads and maximize new business development opportunities - Was part of a special Back office operational efficiency conference which resulted in the participation of 100 executives from companies like Exxonmobil, Chevron, Conocophilips, British petroleum, etc- Succeeded in becoming the highest grossing sales executive for 3 consecutive months in the year 2010 with revenues in excess of $180K by listening actively to advice and instructions from sales manager and implementing her best practices.