Experience

Zeta

• United States
• Software Development
• 700 & Above Employee

• Associate Manager– Zeta(Better World Technologies) B2B

  • Jan 2021 - Present

  Responsible for strategizing & execution of ABM campaigns for Zeta to help Sales convert target accounts Responsible for strategizing & execution of ABM campaigns for Zeta to help Sales convert target accounts



Vedantu

• India
• E-learning
• 700 & Above Employee

• Digital Marketing Lead

  • Aug 2020 - Dec 2020

  . Heading the digital marketing division of Vedantu(Speciality BU) ,a team of 9 people across various departments(performace marketing-SEM/Display/YouTube/Facebook/Instagram;SEO;Email/SMS marketing) to drive in leads resulting in final revenues . Heading the digital marketing division of Vedantu(Speciality BU) ,a team of 9 people across various departments(performace marketing-SEM/Display/YouTube/Facebook/Instagram;SEO;Email/SMS marketing) to drive in leads resulting in final revenues



iQuanti

• United States
• Advertising Services
• 500 - 600 Employee

• Digital Marketing Consultant

  • Jun 2018 - Jul 2020

  • Providing 360-degree Consulting service across all digital channels for all business verticals including but not limited to E-commerce, BFSI, Automobile, Consumer Durables, FMCG, Healthcare, Global Travel etc. • Subject matter expert in providing digital marketing solutions across Social Media channels, Search engine (Google and Bing), programmatic marketing,3rd party audience targeting and Marketing automation • Successfully turned around the digital business of many Fortune 50 companies via the implementation of appropriate digital marketing strategies Show less



Fortis Healthcare

• Gurgaon, India

• Digital Marketing

  • Jun 2017 - May 2018

  • Responsible for planning and executing all SEO (On-page, Off-page and technical), SEM, SMM, Online reputation Management E-mail/SMS Marketing, display advertising campaigns. • Manage Brand Equity of Fortis healthcare with a robust Online Reputation Management (ORM) Strategy via social media channels (Facebook /Instagram and Twitter) and other independent online influencers like health bloggers • A data-driven SEO synced content marketing strategy to increase organic rankings via blogs, infographics, and videos • Detailed and regular analysis of the various ad campaigns across all digital channels to understand the effectiveness of inbound marketing activities and follow it with customized A/B testing strategies to improve the performance of the campaigns Show less



India Infoline Housing Finance Ltd.

• India
• Financial Services
• 100 - 200 Employee

• Head Of Digital Marketing

  • Jun 2015 - May 2017

  • Responsible for planning and executing all SEO (On page, Off-page), SEM, SMM, Online reputation Management E-mail/SMS Marketing, display advertising campaigns • A regular data-driven ongoing strategy to optimize cost of acquisition, increase revenue on all digital assets of IIFL Home Loans • A data-driven SEO synced content marketing strategy to increase organic rankings via blogs, infographics and educational videos on home buying • Detailed analysis of the various ad campaigns to understand the effectiveness of the inbound marketing activities using ADOBE MEDIA OPTIMIZER(AMO), Google AdWords, Omniature and Google Analytics • A/B testing of various campaigns to understand the effectiveness of the campaigns Show less



www.fashionraga.com

• Chandigarh Area, India

• Online Business Head - Ethnic wear(Export)

  • Jun 2014 - May 2015

  • Was managing 1 CR annual budget for paid channels including- PPC, display, programmatic, social and Email. • Regular ongoing campaign and SEO (On-page, Off-page and technical) optimization to meet business KPIs • Growth hacking by creating relevant audience pool and content assets to increase site traffic and convert them into an engaged and loyal customer base for Fashion raga. • Was managing 1 CR annual budget for paid channels including- PPC, display, programmatic, social and Email. • Regular ongoing campaign and SEO (On-page, Off-page and technical) optimization to meet business KPIs • Growth hacking by creating relevant audience pool and content assets to increase site traffic and convert them into an engaged and loyal customer base for Fashion raga.



Bajaj Auto Ltd

• India
• Manufacturing
• 700 & Above Employee

• Assistant Marketing Manager

  • May 2013 - Apr 2014

  Responsible for Branding(Online & Offline) for new product launches along with ongoing marketing activities(Online & Offline) Responsible for Branding(Online & Offline) for new product launches along with ongoing marketing activities(Online & Offline)



Tata Motors

• India
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Assistant Marketing Manager

  • Mar 2010 - Jun 2011

  Responsible for Branding(Online & Offline) for new product launches along with ongoing marketing activities(Online & Offline) Responsible for Branding(Online & Offline) for new product launches along with ongoing marketing activities(Online & Offline)



Maruti Suzuki India Limited

• India
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Assistant Marketing Manager

  • Jun 2008 - Mar 2010

  Responsible for Branding(Online & Offline) for new product launches along with ongoing marketing activities(Online & Offline) Responsible for Branding(Online & Offline) for new product launches along with ongoing marketing activities(Online & Offline)